Blog Posts for National Arts Marketing Project Conference

When the Buzz is Too Late

Posted by Ms. Hyla Helsel London, Oct 27, 2015 0 comments

Just this October, our venue presented Orpheus in the Underworld (Virginia Opera) that got a rave review in a major newspaper.  But, by the time the review hit, the set was struck and it was too late for those readers to see the production. This is our challenge every week. Our audience members leave feeling inspired. We receive fantastic feedback immediately about our programming. Presumably, they leave our venue and tell their friends about their recent arts experience. The word is spreading! But, the artist was only on our stage for one night or at the most one weekend. The buzz is too late to sell those tickets and engage more audience. 

Read More

MAD as Me.

Posted by Ms. Lena Munday, Oct 25, 2015 1 comment


There are two questions that are on many of our minds these days:

  1. How can we create a holistic vision of our interdisciplinary work and lives?
  2. How do we extend our creative impulses into marketing our art?

Hi, I’m Lena, and I’m MAD. I do marketing, art and development work.

Read More

Mastering the Art of Getting Things Done

Posted by Mr. Drew McManus, Oct 24, 2015 0 comments

Strategic planning is a key component of building a sustainable, effective arts organization. I believe that to the core of my professional soul and when the arts field began moving in that direction about 10 years ago, it was a relief.

As a consultant, I’ve worked with numerous groups over the past twenty years on transitioning from annual to strategic planning and for a number of years those projects produced terrific results; but somewhere along the way, the field became awash in a sea of theory and visioning to a point where a critical skills gap began to emerge.

Read More

Do Your Job: Marketing, Change and You

Posted by Mr. Adam Thurman, Oct 23, 2015 0 comments

It’s a scientifically proven fact that some of the most interesting things that happen at a conference occur outside of the meeting rooms. 

They happen in the hallways.

They happen in the hotel rooms, if that’s how you roll.

And they happen at the bar.

Read More

It’s not about marketing

Posted by Ms. Sarah Lutman, Oct 23, 2015 0 comments

There’s a very specific reason we pitched a session to the National Arts Marketing Project Conference on behalf of the Philadelphia-based Wyncote Foundation.

In a year’s research in 2014, we set out to understand the conditions and capacities that are encouraging innovation in the deployment of digital technology in the cultural sector, particularly among legacy cultural institutions. 

Read More

Native Joins the Programmatic Revolution

Posted by Mr. Bill Updegraff, Oct 23, 2015 0 comments

The banner is dying. It has served us well, but after two decades in the spotlight, its time is coming. Don’t get me wrong, banner ads continue to be extremely effective, but something has arrived that aims to blow banner out of the water. Welcome, Native.

Native advertising has been around since the early days of print media. They are ads that read like content, an advertorial. 

Read More