“It’s not about putting on a show for a limited number of people to look at, and moving it from place to place. We’re building communities in which an infinite number of people can participate.” ~ David Koren, founder and Executive Director, FIGMENT Project Inc.
FIGMENT began as a 60-project and 2,600-participant interactive arts event on New York City’s Governors Island in 2007. Today it attracts an average of 25,000 visitors to the island each year over a single June weekend, and approximately 200,000 people to its summer-long artist-designed miniature golf course, interactive sculpture garden, and architectural pavilion.
Since 2010, the nonprofit FIGMENT Project Inc. has been approached by an increasing number of cities around the world seeking to organize their own events. In 2013, events are tentatively planned for Boston (year 4), Jackson, MS (year 3), Pittsburgh (year 2), Washington, DC (year 2), Chicago (year 1), Seattle (year 1), The Bronx, NY (year 1), and Geelong, Australia (year 1).
According to its website, FIGMENT "is not a ‘regional’ or 'franchise' structure. Each new event in a new location is unique and special, but it’s also, essentially, a FIGMENT event."
What has enabled FIGMENT to spread so quickly, to environments ranging from big northeastern cities to the rural South, and still maintain a core identity? What kind of infrastructure is needed to support continued growth? And what are the unique benefits and challenges of “scaling-up” this type of ephemeral arts event?