Blog Posts for Massachusetts

12 Ways to Market Your Public Art (Part One)

Posted by Elysian McNiff, Feb 14, 2013 3 comments

Elysian McNiff Elysian McNiff

It is a challenge to produce effective marketing strategies for our public art projects and programs.

Public art administrators and artists are faced with limited resources; we all wish we had more time, money, and capacity.

How do we go beyond our websites and Facebook pages and get the word out about our public art projects?

This two-part post (check out part two tomorrow) is a compilation of methods from New England-based public art administrators. One fail proof marketing formula does not exist; public art projects and budgets, locations, and audiences can be vastly different.

Consider these suggestions a “Choose Your Own Adventure” story and use what works for you.

1. Post on your website. The Boston Arts Commission features projects with interviews and community photographs on its website. Connecticut Office of the Arts Art in Public Spaces Program Manager Tamara Dimitri wants to “build an army of supporters” and help protect her program, so she plans to provide information about the importance of collecting art on the Office of the Arts’ website.

2. Spread the word in press releases and newsletters. Vermont Arts Council Program Director Michele Bailey uses press releases to get community input on a project and announce unveilings; however, she laments that press releases only touch a small audience. This brings up an important question: how do we communicate to those outside of our circle and engage the general public? Check out some of the innovative methods in the next post.

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It's All About Creativity

Posted by John Eger, Mar 27, 2012 1 comment

John Eger

Tom Torlakson, the California State Superintendent of Education, convenes the first of several meetings in Coronado, CA later this month to talk about "how the arts and creative education can transform California classrooms." He also plans to produce a new publication called A Blueprint for Creative Schools.

Just as important, the California Legislative Joint Committee on the Arts will hold hearings on SB 789, legislation that will require the Governor to develop a "creativity index," which in turn would be used to measure creativity in public schools statewide.

SB 789, authored by Senator Curren Price (D-District 26) and introduced last February, was approved by all the appropriate Senate committees and is now moving toward passage.

This movement by California matches the legislation signed by the governor of Massachusetts last spring, and is much like a bill working its way through the state legislature in Oklahoma to also establish a creativity index.

Equally significant, Maine, Connecticut, New York, Rhode Island, Colorado, and Wisconsin are beginning similar discussions and Nebraska is getting itself organized, according to CreativeChallenge, Inc., which monitors creativity discussions worldwide. The group notes that Seoul, Alberta, and Edmonton—and probably other cities and nations around the world—are following these efforts closely.

Clearly something big is happening across America.

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State Arts Funding: Good News! There Isn’t That Much Bad News

Posted by Justin Knabb, Feb 16, 2012 2 comments

Justin Knabb

While state legislative sessions are just getting underway in the new year, perpetual campaigning for the election is no doubt leaving everyone already feeling cranky and cynical (or is that just me?).

But take heart, advocates! Despite the cornucopia of GOP candidate positions on public arts funding---ranging anywhere from mild tolerance to total abhorrence---President Obama just proposed an increase in NEA funding!

And on the state level, while some familiar faces are making waves, several states are receiving some great surprises and proposals for steady funding:

Connecticut
Last month, Connecticut’s Department of Economic and Community Development (DECD) announced the launch of a $3.1 million local-level creative placemaking initiative in July. Gov. Dannel Malloy’s FY13 budget recommends eliminating all direct art support and redirecting those funds to a statewide marketing campaign that would include tourism. The state’s budget office indicates that arts organizations will be able to compete for $14 million in funding with other programs in the DECD.

Florida
The state legislature is proposing an increase to Florida Division of Cultural Affairs Cultural and Museum Grants. These grants were appropriated $2 million for the current fiscal year, and for FY13 the House and Senate are currently recommending $3,025,000 and $5,050,000, respectively.

Kansas
After zeroing out the state arts commission last year, Governor Sam Brownback reversed his decision and proposed $200,000 for the upcoming fiscal year. However, these funds would be for a new Kansas Creative Industries Commission, a merger of the Kansas Arts Commission and the Kansas Film Commission, housed under the Department of Commerce.

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The STEAM Camps Are Coming

Posted by John Eger, Jan 30, 2012 1 comment

John Eger

It's early in the new year but educators across the country are already making plans for the summer and they are thinking STEAM...with the arts playing a critical role.

As demand for a new workforce to meet the challenges of a global knowledge economy is rapidly increasing, few things could be as important in this period of our nation's history than an interdisciplinary education that brings the arts and sciences together. Not surprisingly, so-called STEAM Camps signal an increased role for the arts as part of the new curriculum.

Most analysts studying the new global economy agree that the growing "creative and innovative" economy represents America's salvation. The STEAM camps represent a totally new approach to the curriculum, and forge a new beginning in reinventing K-12 education.

Urban Discovery Academy, a charter school in San Diego has partnered with the University of California at San Diego (UCSD); Concordia University in Mequon, WI, together with the Chicago Lutheran Education Foundation (CELF); and the largest Lutheran school systems in Northern Indiana, and other educational organizations across the country are thinking about or have already started hosting STEAM (Science, Technology, Engineering, Arts, and Math) Camps to jumpstart education learning for the new economy.

STEAM is a direct response to STEM, the Bush Initiative called the America Competes Act, which authorized funds to help students earn a bachelor's degree, math and science teachers to get teaching credentials, and provide additional money to help align K-12 math and science curricula to better prepare students for college.

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The WOO WAY

Posted by Erin Williams, Dec 05, 2011 0 comments

Erin Williams

Erin Williams (Photo by Paul Kapteyn)

Worcester, MA, is a New England industrial city busy reinventing itself.

Worcester is the heart of the Commonwealth; home to 180,000+ residents and 32,000 college students.

In the late 1990s a group of cultural organizations came together to create a unique coalition, in partnership with the City of Worcester, which shines a spotlight on the creative activity taking place in the region.

The Worcester Cultural Coalition is the unified voice of the cultural community. Today 72 cultural organizations (from the stately Worcester Art Museum to the feisty arts collective Fireworks) work together with creative entrepreneurs to incite a panoply of creative activity, encouraging residents and visitors alike to get engaged.

Inspired by the work of Charles Landry, an international authority on city futures and the use of culture in city revitalization, the Worcester Cultural Coalition organized a series of forums in 2005 to encourage a civic dialogue about our great city.

More than four hundred people – artists, entrepreneurs, business and civic leaders, students, and neighborhood activists – took part in many conversations led by Landry over the course of four days, which opened up a dialogue and encouraged people to express their unique vision of the city and its future direction.

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What Would Business Investment in Arts Education Look Like?

Posted by Stan Rosenberg, Sep 13, 2011 0 comments

MA Senate President Pro Tem Stan Rosenberg

This blog continues my conversation with Harvey White that took place during the "Heating Up STEM to STEAM" session at the Americans for the Arts Annual Convention earlier this summer. Read Mr. White's initial comments here.

Sen. Stan Rosenberg:
"No, it’s not dumb, but I also want to do a little counterpoint here to see where you might go with this…OK, so I think the key role for the business leaders is to provide the leadership to push the government in the direction to make the investment and make the investment in a wiser way.

We spend $5 billion on education K-12 in Massachusetts. I don’t think it’s fair to go to the business community and tell them to give us another $1-2 billion to run that system. But I would sure love to use the leadership and capacity that they have to push the governor and other people to use some of that money more wisely.

Harvey White:
But you have no qualms at all in saying to the business that you ought to spend another billion on factories?

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