Anette Shirinian

After attending Salvador Acevedo’s session, The New Mainstream: How Changing Demographics Are Shifting Your Community, at our Annual Convention in San Antonio this past weekend I learned that there are already five minority majority states in the U.S., and they’re not little.

California, Texas, New Mexico, District of Columbia, and Hawaii all currently have less than a 50 percent White population. This is a huge shift considering that America’s population was about 90 percent White up to the 1970s. It has since declined to 60 percent and continues to follow this pattern. The Hispanic population on the other hand is growing rapidly with an estimated 167 percent growth by 2050 (142 percent Asian, 56 percent Black, 1 percent White).

How does this affect the arts?

Well it proses a huge problem when less than 50 percent of our nation’s population is White, yet your audience is 70–90 percent White. As Salvador said, “we must diversify our audiences, otherwise we will become irrelevant.”

As “prime vehicles for intercultural understanding” (my favorite quote from the session), arts and culture will not survive if it does not reflect our population as a whole. So how do we prevent ourselves from becoming irrelevant?

You must practice what you preach. The change must start internally within your organization before you can start to diversify your audience. Salvador calls this the “intercultural strategy.”

Stephanie Hanson

There are currently four different generations existing in the workplace and living within our communities. Each generation has unique characteristics, and preferred ways that they interact with technology, each other, and their relationship between work, life, and family.

During our Annual Convention last week, presenters for the Shift Happens in the Generation Gap session led attendees in a conversation around new approaches and strategies to promote intergenerational collaboration within the workplace. They also discussed new practices to connect with ethnically diverse audiences.

Rosetta Thurman, owner and principal of Thurman Consulting and author of the book How to Become a Nonprofit Rockstar began the session by leading us through the characteristics, similarities, and differences of the four different generations:

• Matures were born between the years 1925–1945. They are best characterized as wanting to continue contributing and providing mentorship.
• Boomers are the largest generation with 80 million of them in the workforce today. Born between 1946–1964, they have a strong sense of optimism and tend to operate under the assumption that they will be around forever.
• Generation X is best known as the Slacker Generation. Born between 1965–1979, they tend to be very individualistic, but are also not interested in the corporate world. They are half the size of Boomers, and often considered the “forgotten generation” in that can be passed over for leadership opportunities simply because there aren’t as many of them.
• Millennials  were born between 1980–2000, and are growing up as the most educated generation to date, but also carry the largest amount of student debt. Once they enter the working world, they expect to be paid well not always out of entitlement but out of necessity. This generation is very technology centered and thrives in a constantly connected world.

After taking session participants through that overview, Rosetta invited us to think about our own experiences, and to highlight similarities and differences that people are seeing amongst generations in their own work. After 10 minutes of discussion, everyone came back together, and reported out from our conversations.

Megan Pagado

One of my favorite sessions at this year’s National Arts Marketing Project Conference in Charlotte, NC was the very first session I attended: Stereotypes, Exoticism and Cultural Competency.

Moderated by Jerry Yoshitomi of MeaningMatters LLC with panelists Rosetta Thurman, Mayumi Tsutakawa, and Michelle Witt, it addressed the use of stereotypes and other “shorthand” in marketing.

In short, stereotypes are the boxes in which our brains sort information to simplify the world around us. Because they’re the easiest, quickest way for storytellers to create a character in our heads, they’re everywhere—from sitcoms to, of course, marketing messages.

I had one overwhelming takeaway from the session: Marketers are creators of public perception and need to take that responsibility seriously.

At the beginning of the session, we were asked to think about a time that a stereotype had bothered us. After sharing that experience with a person nearby, we were invited to share our frustration with the rest of the room.

It fascinated (but didn’t surprise) me how many of us were just downright frustrated by assumptions that have plagued us or our art. From exoticism and heteronormativity to common perceptions of art forms like opera, we were all frustrated about something. (The term “HULK SMASH!” was even used to describe one person’s feelings!) 

As stated in the introductory remarks, "philanthropist, activist, and style maven" Kerry Washington is the first African-American woman to serve in a leading role on a network t.v. drama in more than 35 years; however, it's her tireless advocacy work that garnered our respect and admiration.

An Americans for the Arts Artists Committee member, Washington has been a vocal supporter of the arts and arts education. She has testified before Congress, was presented with our 2009 Leadership in the Arts Award for Artist-Citizen, served as co-chair of Arts Advocacy Day in 2011, and even helped us sell cupcakes in partnership with Sprinkles. But, that's not all. She has also worked closely with V-Day to prevent violence against women and girls in addition to several other causes.

As she stated while accepting the award, "I consider it an honor to be an advocate for the arts and to serve on President Obama's Committee on the Arts and the Humanities because just as we must ensure that 'we the people' includes all Americans regardless of race, class, gender, and sexual orientation, we must also work to insure that the stories we tell, the movies we make, the television we produce, the theater we stage, the novels we publish...are inclusive in all those same ways."