I recognize that for many artists and arts professionals the very language of “measuring impact” makes your skin crawl. That the highly personal, downright epistemological work you do is beyond the transactional input/output speech of “measurement.” That may or may not be so, but if we as cultural workers can’t articulate the significance of our work, we limit the full spectrum of support available to us. And if in aggregate we can’t name our impact as a field, we remain vulnerable to the persistent devaluation of arts and culture as frivolous at best and elitist and self-referential at worst.
So the question is How? How best to tell the story of our projects, our organizations, our purpose so that the meaning of our work is as transparent as the value it creates? And how to do so while negotiating the power dynamics of external standards driven by grant reporting requirements and an arts economy that regularly changes the mechanisms by which art is valued?