Blog Posts for connect

Expanding Audience Connections

Posted by Jill Jacobs, Oct 18, 2018 0 comments

Arts organizations often find a delicate balance in planning a season that generates necessary revenue and attendance, while still being driven by a meaningful purpose. The ultimate goal is to provide opportunities rooted in a place of purpose, guided by your mission, that have the ability to reach a largest possible range of individuals.

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Striving for Positive Change through Arts Programming

Posted by Ms. Sarah Rucker, Oct 18, 2018 0 comments

An honest, unreserved commitment to community collaboration brings healing and positive growth. If your arts organization feels like their outreach and engagement is not as successful as they had hoped, remember these four key approaches to bring you back to the root of meaningful arts programming. 

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Challenging Teaching Norms: A New Art History Curriculum

Posted by Kayleigh Bryant-Greenwell, Oct 17, 2018 0 comments

In the rise of a socially-conscious zeitgeist, a spectrum of practices across the vast catalog of art institutions and programming have come into question, specifically around the issues of representation and equity. From hiring policies to curation, art audiences are demanding more inclusive narratives. Often our digital platforms provide the unfortunate circumstance of sustaining a highly contentious environment around these conversations. A common response across many institutions has been to remain steadfast and inflexible in questionable practice, as opposed to considering the validity of such cultural objections. But some institutions have found a way to respond to the current state of cultural criticism in more productive ways. 

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Get to Know Your Audience: A Human-Centered, Data-Driven Approach

Posted by Devon Virginia Smith, Oct 17, 2018 0 comments

To communicate effectively, it really helps to know who you’re communicating with. As an arts marketer communicating on behalf of an organization, audience research is one of the most important tools we have to understand who our audiences are and what they want.

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The Case for Comprehensive Marketing Planning; and/or, Know Your Consumer—or Else

Posted by Mark Cardwell, Oct 17, 2018 0 comments

Comprehensive marketing planning will help you know your consumers better, which will help you maintain deeper connections and relationships with them. The process, while rigorous, provides the best way forward to understanding all the issues surrounding marketing efforts.

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The Arts Experience and Reducing Audience Churn

Posted by Judith H. Dobrzynski, Oct 16, 2018 0 comments

If you could attract neophyte audience members and get them to return by buying them a glass of wine, wouldn’t you do it? And if it was even easier to get them to the next step, becoming regulars—say, all it took was greeting them by name—wouldn’t you do that?

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