Blog Posts for connect

Growing New Mexico Arts and the Military Initiative: Finding a Heart for Veterans

Posted by Ms. Phyllis Kennedy, Nov 02, 2018 0 comments

In a state with two million people spread out over a landmass that’s 10 times the size of New Jersey, the challenges of bringing people together in one place are obvious. Yet we know from experience that the time invested in traveling outside the state capital to cities and rural communities is worth the effort, and is indeed the only way to build trust between neighbors for a new concept. Fortunately, we could rely on the National Endowment for the Arts’ Creative Forces and Americans for the Arts’ National Initiative for Arts & Health in the Military for guidance. In the last three years we have held face-to-face meetings with 90+ new individuals at three roundtable discussions—two in Albuquerque, one in Roswell. In the last two grant cycles, we have funded five new projects with a veteran and/or military focus. These numbers are modest, and we acknowledge, even embrace, the “baby-steps” method of outreach.

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Arts, Business, and Capital

Posted by Kristin Larsen, Nov 01, 2018 0 comments

According to the Americans for the Arts Creative Industries Report, there are 674,000 businesses involved in the creation or distribution of the arts, and they employ 3.5 million people. This represents 4% percent of all U.S. businesses and 2% percent of all U.S. employees, demonstrating statistically that the arts are a formidable business presence. Collectively, we know the issues our cities and society face are too complex to address in one way. But I firmly believe the creative sector can be a strong partner in developing sustainable development goals such as well-being, economic health, quality education, and sustainable cities and communities. I see this as a team effort, requiring the investment of businesses, investors, AND funders to drive what is already important to them, by expanding their portfolios to embrace programs and services that only the creative sector can deliver.

 

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The Art of Relationships

Posted by Daryl Ward, Oct 31, 2018 0 comments

As my time on Americans for the Arts’ Arts Education Council winds down, I’m given to reflecting on the power of “art-relationships.” Over the past three years, these relationships not only have benefitted me on a personal/social level, but also have elevated my professional expectations and performance. I’m grateful for the people I’ve met on the Arts Education Council, I’m honored to call them friends, and I’m appreciative that they’ve made me a more successful arts administrator. With my final council post for ARTSblog, I thought I’d share some insights I’ve learned as they relate to developing professional connections.

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Should You Be Letting It Go?

Posted by Julie Fossitt, Oct 19, 2018 0 comments

As I was preparing for my presentation at the upcoming National Arts Marketing Project Conference, I interviewed a number of bloggers, digital media experts, marketers, and influencers to get their take on the highs and lows of using social influencers to promote your products and experiences. 

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Social Media in an Arts Marketer’s Promotional Toolkit

Posted by Fran Hanold, Oct 19, 2018 0 comments

Social media has become a bona fide and critical component of the customer path to purchase—and arts marketers are taking advantage, successfully using social media to make their organizations more relatable, promote upcoming shows or exhibits, and gain memberships with special announcements and behind-the-scenes content.

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Engaging the Deaf/disability community: A Marketer’s Exploration

Posted by Ms. Beth Prevor, Oct 18, 2018 0 comments

My recent foray into professional arts marketing shows me that there’s much we can learn from each other on ways to link historically overlooked and disenfranchised communities with the mainstream theater communities who want to invite them in.

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