Dr. David V. Mastran
Business Spotlight: CEO Shares the Language of Music
Posted by Sep 26, 2019 0 comments
Dr. David V. Mastran
I am both a businessperson and an artist, which helps expand my perspective and set my business apart. The challenge, on the business side, is that because profit motive is the driving force, the most creative work often doesn't receive the recognition or appreciation it deserves from businesses. The tendency for most businesses is to stick to a proven, profit-driven formula. I'm not saying that profit-driven formulas are wrong, but we should also be allowing room for creativity, innovation and growth—not just in the arts, but in every aspect of business. Businesses should want to hire creative people, people who can create solutions without predefined answers. We need businesses to understand that the arts can and will help them achieve their objectives—even if those objectives are not always related to the arts. We need to frame the arts in a way that businesses can find value in them as well. Having this business background helps me be a better advocate for the arts.
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