Blog Posts for arts marketing

Arts and Cultural Solidarity

Posted by Erika Juran, Oct 20, 2017 0 comments

For many artists, making art is a coping mechanism to find inner calm and some kind of understanding about a confusing, chaotic world. So how might art heal our world? How might the artist become the healer?

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Questions to Begin a Conversation about (Re)Designing Your Organization for Equity

Posted by Mr. Ryan Antony Nicotra, Oct 19, 2017 0 comments

As we approach the upcoming National Arts Marketing Project Conference in Memphis, I’m excited to enter a new conversation about the possibilities for our sector that can be unlocked by embracing a designer’s mentality to address the critical need to diversify our audiences, our leadership, and our organizations.

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Please, Do Your Own Facebook Advertising

Posted by Joseph Yoshitomi, Oct 18, 2017 0 comments

Facebook’s changes suggest a general direction towards offering incentive for DIY advertising. Anyone who can send an email, shop on Amazon, or navigate around a basic spreadsheet can learn Facebook advertising basics by launching a campaign in under an hour.

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A Perspective on Accessibility

Posted by Ms. Beth Prevor, Oct 17, 2017 0 comments

I’ve long held that audiences with disabilities, including deaf audiences, would benefit from being considered from a marketing perspective and understood from a multi-cultural standpoint, rather than a strictly legal requirement/service perspective.

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Engaging a Mid-Size Community with Digital Content

Posted by Colleen Cook, Oct 16, 2017 0 comments

When you work for a non-profit arts organization outside of a metropolitan area, it’s easy to fall into the mindset that what works for the big organizations won’t work for you—even when you know your mission is BIG.

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This is Not Your Grandmother’s Arts Scene.

Posted by Ruby Lopez Harper, Oct 16, 2017 0 comments

Or maybe it is? Or maybe it isn’t. The challenge that arts marketers face is navigating the changing landscape and being mindful of the identity and personality of the organization balancing against welcoming the whole community.

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