Blog Posts for arts marketing

The year in social media, myths and pointers

Posted by Kate Crowley, Feb 02, 2009 1 comment

Myths and pointers about social media that kept me on track in 2008.

This year was the year I finally tackled many social media sites to connect with arts audiences. When speaking with other professionals in the business, the question always arises: "What's the best web 2.0/social media site?"  The answer is all of them and none of them. What many arts marketing practitioners seem to misunderstand is that there's not going to be one application that be the solution to filling a social media void. In fact, the best approach may change each month. In 2008 we saw the rise of Facebook and Twitter over Myspace and other such applications. But now that everyone's grandma is on Facebook, what's the next hot web 2.0 tool for you to use to connect with audiences? That remains to be seen, but here are some social media myths and pointers that kept me on track in 2008, and which seem relevant in 2009.

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Raising Audiences: "Sur-thrival"

Posted by Matt Lehrman, Jan 28, 2009 3 comments

Economic recovery is coming.  Whether it is months or years away we must not lose confidence that recovery is just beyond the horizon.

So let's focus on on the task at hand.  To our organizations and to our field, our responsibility is to do more than merely survive (though survival itself is surely a significant challenge.)

Our present job is to emerge from these hardships smarter and stronger than we are now.  Let's focus on "Sur-thrival" - the act of investing today in efforts that will bear abundant fruit in the future.

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