Myths and pointers about social media that kept me on track in 2008.
This year was the year I finally tackled many social media sites to connect with arts audiences. When speaking with other professionals in the business, the question always arises: "What's the best web 2.0/social media site?" The answer is all of them and none of them. What many arts marketing practitioners seem to misunderstand is that there's not going to be one application that be the solution to filling a social media void. In fact, the best approach may change each month. In 2008 we saw the rise of Facebook and Twitter over Myspace and other such applications. But now that everyone's grandma is on Facebook, what's the next hot web 2.0 tool for you to use to connect with audiences? That remains to be seen, but here are some social media myths and pointers that kept me on track in 2008, and which seem relevant in 2009.Read More