Blog Posts for arts marketing

Art and the Million Dollar Question

Posted by K.E. Semmel, Nov 01, 2009 0 comments

"Art strengthens communities," David N. Cicilline, Providence's mayor, told us at Saturday morning's keynote address, "and helps build civil societies." While this may sound like a cliché, my mind keeps returning to this phrase.

Because it's true.

We talk about the struggling economy. We talk about ways to market our products and raise revenue for our programs—that is, after all, why we're here at NAMP. But lost in the mad dash after attention and cash is, sometimes, the very reason our organizations came into being in the first place: the arts we cultivate.

Of course, we don't lose track of the art our organizations cultivate; we're neck-deep in it every day. We've even given up our weekend to travel to Providence to ply our trade. (Not just any weekend, either. Halloween weekend! How many of you had to check sorry, can't make it on at least one friend's Halloween party Evite? I did on two.)

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Opening Reception at the NAMP Conference

Posted by Sioux Trujillo, Nov 01, 2009 0 comments

Just got back from the opening ceremony held at the RISD museum of art. Their art collection was very impressive. The evening started off  at the museum by being lead up to a narrow escalator when I got off  the escalator I was hit by a cerulean blue wall  with 3 high school  students playing in a quartet. I entered the contemporary gallery and  right away I knew I was in for a treat. They had a Calder, Twonmbly,  Catlett, Pollock, Hoffman, Agnes Martin, and Philip Guston just to name a few. It was wonderful and it was only the first room.  I went  on to see a wonderful print exhibition with a few Albect Durer what an  amazing artist he was so before his time.

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Five Tips For Marketing Your Art to Groups

Posted by Adam Thurman, Oct 02, 2009 1 comment

As an arts marketing blogger I have covered a lot of stuff. But one thing I haven't covered enough is how to bring in groups to see your work.

Having a group sales strategy is key for arts organizations, particularly ones that perform in smaller venues. Not only do groups feel up those seats, they also bring in a very nice energy to the event. So let's talk about how to get them in:

1. Start early. Most organizations that bring groups to events starting planning those group outings months in advance. For example, the show my day job is running now starting contacting groups in late May.So if you want to start bringing in groups for your late winter, early spring events, the time to get moving on that is now.

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What's our name?

Posted by Matt Lehrman, Apr 20, 2009 2 comments

What word (or words) best NAME the community that we represent?

Consider the breadth of organizations, missions and functions of our sector: theatre companies, music organizations, dance groups, art museums, galleries, zoos, science centers, natural history museums, botanical gardens, arts presenters, libraries, cultural heritage organizations, independent & art film presenters, poetry groups & so much more!

We are obviously bigger than an “Arts Community.”

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