For Arts Professionals in the Know
Once again I find myself at the National Arts Marketing Project Conference, which is being held this year in Providence, RI. This is my fifth conference, and instead of presenting like I have done in the past, I really wanted to listen in on other sessions to hear what is being discussed. I have been asked to blog about my experiences for Americans for the Arts.
This morning I was lucky enough to sit in on the Every Dollar Counts: Using ROI to Prove Marketing Effectiveness session. I decided to go to the session because one of my favorite arts marketing experts was presenting--Philippe Ravanas, marketing professor at Columbia College and former VP of Corporate Communications for EuroDisney. I have seen him speak at several conferences and he is always extraordinary.
This morning he discussed a situation he found himself in when he was the Manager of Client Development at Christie's in London. Each year, they would produce a beautiful catalog of auction items that they would send to most of their database. These catalogs were highly coveted, and cost the organization $20 a piece to produce, however Philippe noticed that his ROI (return on investment) for these catalogs was poor.Read More
"Art strengthens communities," David N. Cicilline, Providence's mayor, told us at Saturday morning's keynote address, "and helps build civil societies." While this may sound like a cliché, my mind keeps returning to this phrase.
Because it's true.
We talk about the struggling economy. We talk about ways to market our products and raise revenue for our programs—that is, after all, why we're here at NAMP. But lost in the mad dash after attention and cash is, sometimes, the very reason our organizations came into being in the first place: the arts we cultivate.
Of course, we don't lose track of the art our organizations cultivate; we're neck-deep in it every day. We've even given up our weekend to travel to Providence to ply our trade. (Not just any weekend, either. Halloween weekend! How many of you had to check sorry, can't make it on at least one friend's Halloween party Evite? I did on two.)Read More
Just got back from the opening ceremony held at the RISD museum of art. Their art collection was very impressive. The evening started off at the museum by being lead up to a narrow escalator when I got off the escalator I was hit by a cerulean blue wall with 3 high school students playing in a quartet. I entered the contemporary gallery and right away I knew I was in for a treat. They had a Calder, Twonmbly, Catlett, Pollock, Hoffman, Agnes Martin, and Philip Guston just to name a few. It was wonderful and it was only the first room. I went on to see a wonderful print exhibition with a few Albect Durer what an amazing artist he was so before his time.Read More
As an arts marketing blogger I have covered a lot of stuff. But one thing I haven't covered enough is how to bring in groups to see your work.
Having a group sales strategy is key for arts organizations, particularly ones that perform in smaller venues. Not only do groups feel up those seats, they also bring in a very nice energy to the event. So let's talk about how to get them in:
1. Start early. Most organizations that bring groups to events starting planning those group outings months in advance. For example, the show my day job is running now starting contacting groups in late May.So if you want to start bringing in groups for your late winter, early spring events, the time to get moving on that is now.Read More