A Perspective on Accessibility

Posted by Ms. Beth Prevor, Oct 17, 2017 0 comments

I’ve long held that audiences with disabilities, including deaf audiences, would benefit from being considered from a marketing perspective and understood from a multi-cultural standpoint, rather than a strictly legal requirement/service perspective.

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Engaging a Mid-Size Community with Digital Content

Posted by Colleen Cook, Oct 16, 2017 0 comments

When you work for a non-profit arts organization outside of a metropolitan area, it’s easy to fall into the mindset that what works for the big organizations won’t work for you—even when you know your mission is BIG.

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This is Not Your Grandmother’s Arts Scene.

Posted by Ruby Lopez Harper, Oct 16, 2017 0 comments

Or maybe it is? Or maybe it isn’t. The challenge that arts marketers face is navigating the changing landscape and being mindful of the identity and personality of the organization balancing against welcoming the whole community.

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Do we want to foster the arts or do we want to foster creativity?

Posted by Joanna Chin, Oct 13, 2017 0 comments

Way before immersive theater or virtual reality were trendy, Robert E. Gard spoke to the idea of an experience that is creatively valuable because the experience of the “audience” becomes the story itself. We see this in role-playing games like Dungeons and Dragons, as well as new forms of immersive theater like Sleep No More or Then She Fell, in which the experience of participating becomes its own creative energy. I think these creative endeavors resonate with people because they are grounded in each participant’s lived experience (rather than universal plots or a reflection of someone else’s perspective) and, as such, they cannot help but be authentic. 

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Arts Education Helps Train Tomorrow’s Workforce: A strong arts education helps prep kids for the future

Posted by Mari Horita, Oct 12, 2017 0 comments

To build the workforce of tomorrow, let’s invest in arts education for our youth today. Studies show that early arts engagement for students from low socio-economic backgrounds significantly increases their likelihood of college attendance and graduation. Increased graduation rates lead to increased employability, and studies also show these students demonstrate increased volunteerism and political participation. Exposing young people from all backgrounds to the arts is an investment not only in their future, but in a collective future with an employed and engaged next generation.

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Researching the Benefits of Art Museums—A Nationwide Study

Posted by Emily Holtrop, Oct 11, 2017 0 comments

One of the most pressing needs in the cultural sector is to identify the difference that art museums make in people’s lives and to demonstrate this value with evidence that can withstand intense scrutiny. Without research-based data, art museums and art educators will not succeed in convincing policymakers and civic leaders that museums are vital to civic life, leading to the significant reduction or even absence of opportunities to engage with original works of art as an integral part of education and community experiences. That museums are more than nice—they are necessary. To begin to answer the question, The National Art Education Association (NAEA) Museum Education Division and the Association of Art Museum Directors (AAMD) joined forces to conduct a nationwide, four-year intensive research study on the impact of single visit art museum school programs.

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