Undoing Power Dynamics by Incorporating Youth and Community Voices

Posted by Ashraf Hasham, Oct 18, 2017 0 comments

By wishing to incorporate youth and their communities in decision-making for initiatives that are intended to engage them and their peers, organizations and program managers are (knowingly or unknowingly) giving these young people a lesson on power dynamics, the power of organizing, and policy development via focus grouping, researching, and consulting with experts (aka themselves). By welcoming youth into the decision-making process, we can begin to show them how decisions—within our organizations and more broadly in society—could be made differently. Let’s lean into it and, in fact, give these young folks more power over programs that are meant to be for them, particularly in organizations that have little or no history of incorporating young people in admin-level spaces.

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Please, Do Your Own Facebook Advertising

Posted by Joseph Yoshitomi, Oct 18, 2017 0 comments

Facebook’s changes suggest a general direction towards offering incentive for DIY advertising. Anyone who can send an email, shop on Amazon, or navigate around a basic spreadsheet can learn Facebook advertising basics by launching a campaign in under an hour.

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A Perspective on Accessibility

Posted by Ms. Beth Prevor, Oct 17, 2017 0 comments

I’ve long held that audiences with disabilities, including deaf audiences, would benefit from being considered from a marketing perspective and understood from a multi-cultural standpoint, rather than a strictly legal requirement/service perspective.

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Engaging a Mid-Size Community with Digital Content

Posted by Colleen Cook, Oct 16, 2017 0 comments

When you work for a non-profit arts organization outside of a metropolitan area, it’s easy to fall into the mindset that what works for the big organizations won’t work for you—even when you know your mission is BIG.

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This is Not Your Grandmother’s Arts Scene.

Posted by Ruby Lopez Harper, Oct 16, 2017 0 comments

Or maybe it is? Or maybe it isn’t. The challenge that arts marketers face is navigating the changing landscape and being mindful of the identity and personality of the organization balancing against welcoming the whole community.

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Do we want to foster the arts or do we want to foster creativity?

Posted by Joanna Chin, Oct 13, 2017 0 comments

Way before immersive theater or virtual reality were trendy, Robert E. Gard spoke to the idea of an experience that is creatively valuable because the experience of the “audience” becomes the story itself. We see this in role-playing games like Dungeons and Dragons, as well as new forms of immersive theater like Sleep No More or Then She Fell, in which the experience of participating becomes its own creative energy. I think these creative endeavors resonate with people because they are grounded in each participant’s lived experience (rather than universal plots or a reflection of someone else’s perspective) and, as such, they cannot help but be authentic. 

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