What’s better than a list? A list of lists! (from The pARTnership Movement)

Posted by Ms. Emily Peck, Oct 25, 2012 0 comments

Emily Peck Emily Peck

The latest CECP (Committee Encouraging Corporate Philanthropy) Giving in Numbers study, conducted in association with The Conference Board, shows that giving to the arts continues to receive 5% of the allocations from corporations. This number held steady from the 2010 study. Overall corporate giving has started to rebound as 60% of the companies surveyed gave more in 2011 than in 2009.

Companies gave larger grants to fewer organizations and often focused on a single issue area like education. Health, education, and community and economic development were top priorities for companies. Companies also focused more on employee engagement and matching gifts. 83% of companies offered a matching gift program and 85% had a volunteer program. According to Charles Moore the Executive Director of CECP, “Our analysis this year shows that companies are becoming more focused about their giving: from larger grants to a smaller number of organizations; to giving where they have community connections; to using the skills and expertise of the business to build their community engagement.”

It is great to see support for the arts holding steady but as businesses continue to look at decreasing their areas of focus and 47% of respondents expect their company’s giving to remain unchanged we need to continue making the case for the value of the arts to business. During this past year, we have compiled a number of lists to provide arts organizations and businesses with reasons on how and why to partner.

What’s better than a list? A list of lists! Here are the top 4 lists of lists (AKA the top 33 reasons/ideas/ways) to create meaningful relationships between arts and business. These sources should help you start, build and strengthen your partnerships with business.

1.    8 Reasons to pARTner with the Arts: On our pARTnership Movement website we provide 8 reasons why partnering with the arts makes business sense.
2.    10 Ideas to Create a Moment with Business: Margot Knight offers 10 suggestions for arts organizations to connect with the business community.
3.    10 Reasons to Support the Arts: In his popular blog post, Randy Cohen provides 10 reasons for businesses to support the arts.
4.    5 Ways the Arts Can Combat Flat Corporate Giving: Marisa Muller updates the Chronicle of Philanthropy’s list of tips for fundraisers to focus on the arts.

Which reasons resonate in your community? What are we missing?

(This post is one in a weekly series highlighting The pARTnership Movement, Americans for the Arts’ campaign to reach business leaders with the message that partnering with the arts can build their competitive advantage. Visit our website to find out how both businesses and local arts agencies can get involved!)


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