This is Not Your Grandmother’s Arts Scene.
Or maybe it is? Or maybe it isn’t. The challenge that arts marketers face is navigating the changing landscape and being mindful of the identity and personality of the organization balancing against welcoming the whole community and making sure to get butts in seats continues to bite at their heels.
New technologies, new platforms, and new distractions making it ever more challenging to connect with new audiences while maintaining relationships with existing audiences. The way that arts marketers are stretched takes a toll on the effectiveness of marketing and communications, but also eventually takes a toll on the professional themselves.
This week’s arts marketing blog salon is intended to inspire, educate and motivate. We’re so excited to share the insights of field leaders who are pushing and forging paths ahead to find better ways to promote and market the arts across America.
I encourage you to comment and question along the way—and I can’t wait to see those of you that will be joining us in Memphis for the National Arts Marketing Project Conference (psst, for those of that haven’t registered yet … there’s still time).