Creating Lasting & Successful pARTnerships

Posted by Emily Peck, Nov 18, 2011 0 comments

Emily Peck

Emily Peck

All week, ARTSblog has been featuring stories about how and why the arts can help businesses achieve their business goals.

We know from talking to all of you at conferences, on webinars, by email, and various other ways that these partnerships have been happening everywhere to enhance the critical thinking and creativity skills of the corporate workforce and help businesses achieve other goals including recruitment, retention, and team building.

But don’t take my word for it, check out these videos:

Looking to enhance team spirit and encourage teamwork, some companies participate in battle of the bands. These competitions take place in local communities and at the Fortune Battle of the Bands sponsored by NAMM. Check out this clip from Progressive Corps band “The Messengers.”

For 25 years, Kaiser Permanente’s Educational Theatre Program has partnered with theaters to teach more than 15 million people lessons that impact the company’s bottom-line about healthy eating, peer pressure, drug and alcohol abuse and more. Watch excerpts from the program and hear from students, teachers and doctors about the results:

Artists and factory workers inspire each other at Kohler’s Arts/Industry program. Over the years, Kohler associates have translated ideas generated by the artists into new, innovative products. In this video, you can hear what the artists take away from the experience:

To encourage more partnerships like these, Americans for the Arts is launching the pARTnership Movement this January. Check out this video that played on MTV’s 44 ½ screen introducing the pARTnership Movement to the 1.5 million people, 56,000 cars, and 15 bus lines that pass through Times Square daily:

Through a website, ads, op-eds and speaking engagements, the pARTnership Movement is bringing the message to business that when arts and business partner, everyone profits.

The website ( offers real world examples to demonstrate how arts and business partnerships benefit companies, tips for partnering with the arts organizations in their communities (and a zip code finder to help find them), and tools to help advocate for more resources for the arts.

The website also provides resources to prepare local arts organizations to work with the business community. Arts organizations will be able to download toolkits on partnering with businesses, find information on how to use ads and other elements of the campaign in their community, and share their successful arts and business partnership stories.

Starting today, Americans for the Arts members (e-mail for the link) have the opportunity to preview the pARTnership Movement website and provide feedback before we go live in January 2012.

We look forward to encouraging and celebrating successful arts and business partnerships here on in January.

See you there!

Please login to post comments.