Business Leaders as Arts Advocates (from Arts Watch)
A few weeks ago, business leaders gathered in New York City to celebrate the companies named to THE BCA TEN: Best Companies Supporting the Arts in America.
I was encouraged and inspired by the passion that CEOs from across the country had for supporting the arts and arts education even in a time of economic uncertainty. These CEOs truly value the role the arts could play in recruiting and retaining employees, building communities, stimulating the economy, and inspiring creativity.
The tremendous support for the arts from the business leaders resonated with all of the people in the room, and reaffirmed the role these companies play in the arts in their communities and nationally. A recent Harris Poll reported that 37 percent of U.S. adults find business leaders to be the most persuasive endorsers of products, beating athletes (21 percent), television or movie stars (18 percent), singers or musicians (14 percent), and former political figures (10 percent). Listening to these CEOs, I could see how this is true.
As we continue to make the case for the value of the arts and arts education, and the important role business should play in ensuring that the arts thrive in our country, we need to use our best spokespeople and be sure that their message resonates.
Who do you find to be the most persuasive advocate for the arts in your community?