Erik Gensler founded Capacity Interactive in 2008. He has presented sessions on digital marketing for conferences and organizations including Opera America, LORT, Tessitura, Dance NYC, The Arts & Business Council, Florida Presenters, and New York Foundation for the Arts. He has guest lectured at Yale, Columbia, and NYU, and has been featured on the Carnegie Mellon Arts & Technology podcast series and webinars. Erik founded Digital Marketing Boot Camp for Arts Marketers, an annual conference in NYC for arts marketers. As Senior Marketing Officer at New York City Opera, Erik oversaw electronic marketing activities including the redesign of nycOpera.com, as well as implementing a text message club, blog and podcast series. He served as Director of Sponsorship for The Marketing Group where he secured over $3 million in sponsorships and marketing partnerships for nonprofit arts clients. He spent four years at NBC Universal in roles in sales, marketing, and business development. Erik began his career at Marakon Associates, an international management consulting firm. - See more at: http://artsmarketing.org/bio/profile/gensler-erik#sthash.XrJEKST7.dpuf