Adrion Porter is the Founder and Chief Engagement Officer at FusionFlow Media, an audio branding and engagement consultancy. Its focus is integrating the emotional power of music and sound with strategic marketing to help brands establish a distinctive sonic identity, connect more effectively across multimedia platforms, and break through the marketplace clutter. With over 15 years of working for leading brands, Adrion always wanted to combine his strong passion for the “science of sound” and music with his marketing expertise. His mission now is to elevate the value of audio as an essential asset for engagement within the marketing and branding disciplines. Adrion holds an MBA from Vanderbilt University, and a Bachelor’s of Business Administration from University of Memphis. In 2010, he was selected by The Network Journal magazine as one of its “40 Under Forty” award recipients for business achievements. He is also a member of the ICAB (International Community for Audio Branding). Adrion also blogs about his thoughts on audio branding and other interests on his personal website at www.adrionporter.com.