The 11 Generation Z Statistics Advertisers Must Know
The Top 11 Generation Z Statistics For Every CMO
Friday, March 17, 2017
Born in the time between the early 1990’s and the mid-2000s, Generation Z occupies a nebulous age bracket. Even so, the individuals that make up Generation Z have many characteristics that make them easily distinguishable from the preceding generations. Most significant, though, is Gen Z'ers affinity for the Internet. As “digital natives”, Generation Z presents a unique challenge and lucrative opportunity for digital marketers.
We’ve collected the major Generation Z statistics to give marketers a better picture of this developing consumer demographic.
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