Getting the right message to the right people at the right time. But what does that actually look like in practice?
Wednesday, March 15, 2017

When you’re thinking about social content, think about the 70/30 rule of engagement. 70% of your content should be giving users interesting, fun, and shareable content. Do that correctly and you've earned the right to give users 30% sales content. One way to create good 70% content is to tap into what's going on in the world outside of your organization. This is called a social “sweet spot.”

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Source Name: 
Capacity Interactive
Author Name: 
Sam Kindler