Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can actually work — and pay off big-time.
While digital hogs the headlines, direct mail has made a quiet comeback, representing a huge opportunity for the businesses that do it right. Don’t take our word for it, though. Real businesses are benefitting from direct mail.