Like Instagram, WhatsApp, and Messenger before it, Facebook is co-opting Snap’s bright ideas and trying to make them its own
Tuesday, April 18, 2017

For years now, Mark Zuckerberg has been confidently predicting that within half a decade, video will become the dominant form of content that folks share on Facebook. That expectation has led to features such as Facebook Live video streaming. But when it comes to encouraging people to share, the app’s primary call to action–the question “What’s on your mind?” and a text field–has continued to emphasize words over visuals.

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NAMP Resource Categories: 
Source Name: 
Fast Company
Author Name: 
Harry McCracken