Our History

For over 19 years, the National Arts Marketing Project (NAMP) has been dedicated to serving arts professionals seeking to market the arts, engage audiences, and serve their communities. 2001 marked the first NAMP Conference in Los Angeles, and as our nation’s arts marketing community grows, so does our gathering. Today, the NAMP Conference brings 700 arts marketers from across the U.S., representing a diversity of arts and cultural disciplines: from the visual, performing, folk and literary arts, to botanical, science, and zoological.

Each year we continue to learn how to market smarter and gain inspiration from industry experts such as creator and host of Radiolab Jad Abumrad, Etsy’s Vice President Matt Stinchcomb, founder of STREB Extreme Action Elizabeth Streb, and best-selling author Scott Stratten.  

2017 Conference

National Arts Marketing Project (NAMP) Conference
November 10–13, 2017
The Peabody Hotel, Memphis, TN

Shakespeare wrote in The Tempest: “What’s past is prologue.” And our arts marketing careers are built on this idea—using past successes (and failures) and current information to set the stage for the future. But as we focus on the immediate needs of our organizations, the world around us changes quicker and quicker—it seems to get louder, crazier, and more angst-ridden than ever. It makes us wonder just how useful are the lessons we’ve learned and the data we’ve gathered when it comes to forecasting the future?

As arts marketers, we work to create a future that reflects both our own vision and our organizational visions to better serve our audiences and communities. And while we need to make marketing decisions based on data, analytics, and lessons learned, we also need to do the hard work of taking a true inventory of the resources and strengths we have to bear. We must be prepared to confront head-on the challenges that are sure to come our way and have answers for the hard questions we know we are going to get.

This Fall, Americans for the Arts will head to Memphis to explore this cultural hotspot and its rich history, and discuss how our marketing strategies, tools and decisions of today will play a pivotal role in reaching the future that we desire for our careers, our organizations, and our communities.

In the quest to identify the roots of rhythm, soul, blues, and rock and roll, all roads lead to Memphis. Few cities can claim that such an influential group of American music icons who lived and recorded in Memphis during the last century: Aretha Franklin, Johnny Cash, Elvis Presley, Carl Perkins, Otis Redding,  B.B. King, and Justin Timberlake. Also distinguished for its cultural contributions to the identity of the American south and activism, Memphians were forces for social change during the American Civil Rights Movement of the 1950s and 1960s, playing key roles in the battle for human dignity.

The 2017 NAMP Conference will explore the role of arts marketing and audience engagement in creating a future that is promising, creative, and profitable.

Talks will revolve around three core themes:


What area(s) of expertise do I need to refine or expand? What new skill(s) do I need to learn to be effective in my individual career? What do I need to succeed?

Your World

What information does the field need to navigate the current environment: What resources can we leverage? What best practices can we share? What new and fresh ideas can we replicate?

Your Future

What is your vision for the future? What is your organization’s vision of the future? What is our collective vision for the future? How do we reach it? What barriers stand in our way?



Conference Headquarters

The Peabody Memphis

The 2017 National Arts Marketing Project (NAMP) Conference will go down with style and tradition at none other than the historic Peabody Hotel in Downtown Memphis, one of the city's grandest, most legendary hotels, The Peabody offers a magnificent bridge between the "Blues City's" celebrated past and cosmopolitan present. This one-of-a-kind hotel is just a few blocks from Beale Street, the Memphis Rock 'n Soul Museum, the Gibson Guitar Factory, Sun Studio, and the Orpheum Theatre and the Memphis Cook Convention Center.

Of course, The Peabody also hosts two daily duck marches at 11am and 5pm.

Details coming soon.