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The Data Center Mural Project: Behind the Scenes

Video

It may start with a sketch by Oli-B, but it takes a team to transform the Google data center in St. Ghislain into a vibrant mural. Want to learn more about the Data Center Mural Project? Check out their website!

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The Internet of Earth Things

What happens when you take a Boeing-grade rocket scientist and send him all over the planet with National Geographic? You birth an entirely new industry. Shah Selbe is one of the key pioneers of Conservation Tech, a field that combines social media, technology, science and social psychology to solve the Earth's problems. As a NatGeo Explorer, he is one of a few selected to go on MacGyver-like missions in remote areas most affected by things like climate change, poaching, illegal fishing, drilling, extinction, and sometimes Mother Nature herself. Along the way, he has coined the phrase "Internet of Earth Things," highlighting the fact that next evolution of digital/social connectivity is being connected to the planet. On Innovation Crush, Shah discusses the hurdles of being a young scientist among is stayed peers, his transition from rocket to earth science, his desire to work with VC's, and and that one time he used a FedEx strategy to solve a fishing problem.

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Facebook’s algorithm isn’t surfacing one-third of our posts. And it’s getting worse

Monday, April 17, 2017

Starting in January of this year, we at the Chicago Tribune started to anecdotally see a fairly significant change in our post reach. We weren’t seeing a huge difference in post consumption or daily average reach, but we were just seeing more misses than hits. At the Tribune, we have a fairly stable and predictable audience. We had around a half million fans at the end of March and have seen slow but steady growth in the last year. Most Facebook posts fell into the 25,000 to 50,000 reach range — with a few big successes and few spectacular failures each day, usually based on the quality of the content or the quality and creativity of the share.

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Source Name: 
Medium
Author Name: 
Kurt Gessler

Artists & Creatives: Define Your Personal Brand in 3 Steps

In 20-30 minutes, this guide will help you clearly articulate your personal brand and unique story, so that you can beautifully and genuinely connect with your ideal audience, allowing you more time to actually make your work.

If you’ve downloaded this guide, chances are that you’re an artist or creative entrepreneur who might feel one or all of the following:

  • †Inadequate at articulating what you do (your brand) in person, in writing, and online
  • Overwhelmed with balancing making work, marketing, business and life
  • †A strong need to make more money from your art or creative work, and get the major opportunities that will propel your career further
Toolkit
Jones, Sarah & Wenglowskyj, Andrea
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File Title: 
ARTISTS & CREATIVES: Define your personal brand in 3 steps
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© Kind Aesthetic 2017
Research Abstract
Is this an Americans for the Arts Publications: 
No
Description: 
As a small business owner—artists and creative entrepreneurs, that’s you—you may be unsure of your personal brand. You may be thinking, “Do I even need one? ‘Brand’ sounds like a word that only corporate companies use.” We 100% understand that thought process. We once thought that, too. But you do have a serious business: your work. And you do indeed have a personal brand; it already exists within you.
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2017
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The Do's and Don'ts of Infographic Typography

One of the most important, but least considered parts of designing an infographic is typography.
Tuesday, April 18, 2017

One of the most important, but least considered parts of designing an infographic is typography. After all, picking the right fonts is exceptionally hard. Besides the fact that there are thousands of options, finding the “right” font is actually really subjective. Different designers have different fonts tastes, and any designer could any number of fonts in their designs.

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Source Name: 
Hubspot
Author Name: 
Kate Taylor Mighty

Facebook’s Snapchat Envy Shows In Its New Stories And Camera

Like Instagram, WhatsApp, and Messenger before it, Facebook is co-opting Snap’s bright ideas and trying to make them its own
Tuesday, April 18, 2017

For years now, Mark Zuckerberg has been confidently predicting that within half a decade, video will become the dominant form of content that folks share on Facebook. That expectation has led to features such as Facebook Live video streaming. But when it comes to encouraging people to share, the app’s primary call to action–the question “What’s on your mind?” and a text field–has continued to emphasize words over visuals.

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Source Name: 
Fast Company
Author Name: 
Harry McCracken

A Performance in Queens Got Right What That Pepsi Ad Got Wrong

A performance in Queens, drew a very different audience and packed a punch to the gut, rather than the wallet.
Tuesday, April 18, 2017

 In Venice, collectors ogled and Instagrammed their way through Damien Hirst’s splash back into the center of art-world attention—a massive, for-sale museum show spanning François Pinault’s Palazzo Grassi and Punta della Dogana, where a single, barnacled sculpture can reportedly run you north of $5 million. A performance in Queens, however, drew a very different audience—the parents, friends, and children of some 350 members of the community that took the stage—and packed a punch to the gut, rather than the wallet.

 

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Source Name: 
Artsy Editorial
Author Name: 
Alexandre Forbes

The Amazing Winners of the Smithsonian’s 14th Annual Photo Contest

The Smithsonian has just announced the winners of the 14th Annual Photo Contest
Tuesday, March 28, 2017

The Smithsonian has just announced the winners of the 14th Annual Photo Contest. This year, they received more than 48,000 submissions from photographers in 146 countries and territories.From Pradeep Raja Kannaiah’s Grand-Prize-winning shot of women praying in Indonesia’s Istiqlal Mosque to Prelena Soma Owen’s artfully framed photograph of elephants in Botswana, these images stood out to the judges as the most unique and memorable. Milan Sachs’ image “Resting in an NYC Laundry Room” received the highest percentage of more than 36,000 reader votes, earning her the Readers’ Choice award.
 

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Source Name: 
Twisted Sifter

6 Brand Certifications to Make You a Better Social Media Marketer

Nearly eight in 10 middle-skill jobs now require digital skills here’s what you can do to bridge the gap on your own.
Thursday, April 13, 2017

As new technologies are being introduced in the workplace, the skills needed to make the most of them are changing as well. Playing catch-up has proven to take a toll in the job hunt, as current employees and recent graduates struggle to find the skills required to stay competitive.

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Source Name: 
Hootsuite
Author Name: 
Kaylynn Chong

How She Built a $50 Million Postcard Empire

Direct mail never died. It just needed an upgrade.
Friday, April 14, 2017

Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can actually work — and pay off big-time.

While digital hogs the headlines, direct mail has made a quiet comeback, representing a huge opportunity for the businesses that do it right. Don’t take our word for it, though. Real businesses are benefitting from direct mail.
 

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Source Name: 
The Entrepreneur
Author Name: 
The Oracles

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