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NAMPRadio Episode 18: Awards Bring Attention to the Work of Small Theaters

In this episode, we launch the new show format. Based on your feedback, we’ve gone to a shorter episodes (15 minutes) with a one host, one panelist format. Ron continues to host, with Matt and Maris taking on new roles as “reporters from the field” and occassionally will return as guest panelists.
In this episode, Ron talks with Susannah Greenwood of Team SanJose about the Silicon Valley Small Theater Awards. This low tech, low cost, high-impact idea has been giving recognition to needy theatre companies for the past seven years.

Guest panelists: Susannah Greenwood is a theater director, blogger, and local stage celebrity. Her blogs on Silicon Valley theater and the Silicon Valley Small Theater Awards at her blog: http://artsalot.wordpress.com.

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Author Emails: 
ron@groupofminds.com and sgreenwood@sanjose.org
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You'll Need More than Facebook to Smash the Wall Between You and Your Customers

Twenty years after the Internet first went mainstream, most businesses have yet to take full advantage of the most fundamental opportunity it has created for them. Thanks to digital media, companies can create their own relationships with consumers at incredible scale--and they can use the data from these interactions to build better products, produce more effective marketing and, ultimately, make their customers happier.

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Source Name: 
Fast Company
Author Name: 
Aaron Shapiro

Why Millennials Don't Want to Buy Stuff

Compared to previous generations, Millennials seem to have some very different habits that have taken both established companies and small businesses by surprise. One of these is that Generation Y doesn't seem to enjoy purchasing things.

Yes
Source Name: 
Fast Company
Author Name: 
Josh Allan Dykstra

Stuffed Giraffe Shows What Customer Service Is All About

Most people have experienced outstanding customer service in one form or another--an attentive server at a restaurant or a retail store employee who goes the extra mile. A thriving industry comprised of consultants dedicated to training companies how to adopt exemplary customer service has blossomed over the past couple decades. For example, The Walt Disney Company Institute will help bring some of that "Disney magic" to your business.

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Source Name: 
Huffington Post
Author Name: 
Chris Hurn

How to Increase the ROI of Social Media Marketing

To create more ROI from social media, marketers need to ensure that they are delivering the right message, to the right person, through the right social media channel. This article will help you to figure out which audience to target, what type of message to communicate, and which digital medium will be most effective to deliver it.

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Source Name: 
Huffington Post
Author Name: 
Jennifer Nagy

11 Nonprofits That Excel at Social Media

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. They’ve been able to hire some of the most well-trained and experienced staff, consultants, and designers that work in the nonprofit sector. Small to medium-sized nonprofits with small to medium-sized marketing and communications budgets may not have the resources that many of the larger nonprofits do, but that doesn’t mean your online communications campaigns can’t be as good.

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Source Name: 
Nonprofit Tech 2.0

Eight Customer Service Sins to Avoid

I'm not sure if it's arrogance or ignorance, but United Airlines almost seems proud to be the airline known for the worst customer service in the industry. In the most recent survey of airline customer service conducted by the American Customer Service Index, United came in dead last. (Jet Blue and Southwest came in first and second, respectively.) And my own anecdotal and unscientific experience flying United recently confirmed it. But this isn't just another travel rant. Since Inc. is all about teaching businesses how to better serve their clients and customers (while being as profitable as possible), I'd like to use my run-in with the company as a case study in how not to treat customers when business goes awry.

Yes
Source Name: 
Inc.com
Author Name: 
Jon Gelberg

The Six Brands that Creatives Most (and Least) Want to Work with and What You Can Learn from Them

There are few surprises among the six brands that creative agency types most want to work with. But how do those brands create the kind of culture that makes them consistent talent magnets? Gary Stolkin, head of talent recruitment and consulting company, The Talent Business, discusses the traits of idea-first brands.

Yes
Source Name: 
Fast Company Create
Author Name: 
Gary Stolkin

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