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NAMPRadio Episode 19: Community Theater's Low-cost Marketing Innovations

Ron talks with Lisa Mallette, Executive Artistic Director of City Lights Theater Company about their committement “to create an 'aha!' aspect for each production" and the use of innovative techniques such as using specialized cards that went along with popular play “In The Next Room (The Vibrator Play).”  View the current season at the City Lights Theater Company on their website: http://cltc.org.

Audio File: 
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Author Emails: 
ron@groupofminds.com, lisa@cltc.org

Is Instagram Useful for Nonprofit Marketing?

Instagram, the mobile photography app purchased by Facebook, has been getting a lot of attention lately. From critics saying it is killing photography to hype and hoopla from marketing pundits saying it is a must-have as part of your “visual marketing tool box.”

Yes
Source Name: 
Beth's Blog
Author Name: 
Beth Kanter

Four Easy Steps for Handling Complaints

No matter how impeccably your business is run, you're going to get complaints. Customers will call you, angered by a mistake you or a member of your team made. And employees will air grievances, feeling management has been unfair to them. How you handle these situations can make or break your company. When the inevitable complaints come, it's natural to get defensive and explain why the person's complaint isn't legitimate--but that never gets you anywhere.

Yes
Source Name: 
inc.com
Author Name: 
John Treace

Klout, Schmout. Connecting Is the Real Clout

Let me start by saying, I’m not against numbers, scores, or analytical methods that give us an objective understanding of how far-reaching our brand’s impact is, be it our personal or professional brand.

Yes
Source Name: 
Social Media Today
Author Name: 
Bryan Kramer

Four Rules for Creating Interactive Content for A Multiplatform, Multidevice World

The interactive world is constantly changing, and the number of different devices that connect it all is growing every year. The problem that arises is that there are no rules for the game. As big corporations create new products with different systems and technology, it’s inevitable that we’ll have to come up with creative ways to adapt.

Yes
Source Name: 
Fast Company
Author Name: 
Miller Medeiros and David Vale

How Your Brand Is Abusing Social Networks

As consumers, we might sigh in frustration when our sister-in-law posts the 285th picture of her new cat on Facebook. But we most likely won't share that frustration with the world. We might be annoyed and surprised at the vitriolic politics or the annoying FarmVille requests of all of our "friends." But other than "block" those post, we certainly won't @reply with a complaint about their behavior. And, if Dad mistakenly posts a picture of himself in his underwear, we certainly won't be blogging about this with the title "Family Social Media #Fail."

Brands, on the other hand, have to be much more careful. Marketers are the nerdy freshman at the cool kids' senior party. Say the wrong thing -- or say it in the wrong way -- and risk getting ridiculed and bounced out. Come with a case of beer and some great conversation, and you just might be a hit. But even then, you are only one mistake away from a viral case of #Fail. Your mistake could become the fodder for endless blog posts of how it "shouldn't be done."
 

Yes
Source Name: 
iMedia Connection
Author Name: 
Robert Rose

Why Prescheduled Tweets Are the Most Horrible Thing in the World--Half the Time

Depending on which guru you ask, you’ll get very different--and very strong--opinions on whether to preschedule your social media. Social Oomph and HootSuite give users the ability to write now and Tweet later, but is that really what you want attached to your name? Anti-autos see scheduling tweets as inauthentic and misleading. The pro-automation set sees them as effective time-management tools that allow them to be “present” on social media--even when they aren’t. Can we split the difference?

Yes
Source Name: 
Fast Company
Author Name: 
Allison Graham

Your Patrons Are on the Move

Posted by Mr. Doug Mowbray, Ms. Julie Begley, Aug 14, 2012 0 comments

When bank robber Willie Sutton was asked why he robbed banks, he replied, “Because that’s where the money is.” As arts marketers you need to be aggressively utilizing digital “because that is where your patrons are…”

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Production: The New Call to Action

Customers … why don't they just do what we want? That would make direct marketing so much easier, wouldn't it? Unfortunately, it's not that easy. In today's marketing climate—with so many choices, technological devices and brand messages bombarding the senses—it's more difficult than ever to get customers to do anything, let alone what you want them to do.

In printed direct marketing vehicles, the stalwart "order now" or "go online" prompts simply don't cut it anymore. You need to do more. How? By creating a compelling call to action that cannot be ignored. Prompt customers to act, to see the call to action screaming at them from the printed piece in a way that moves them to react and act. To do something!

Yes
Source Name: 
Target Marketing
Author Name: 
Lois Brayfield and Matt Fey

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