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How Your Brand Is Abusing Social Networks

As consumers, we might sigh in frustration when our sister-in-law posts the 285th picture of her new cat on Facebook. But we most likely won't share that frustration with the world. We might be annoyed and surprised at the vitriolic politics or the annoying FarmVille requests of all of our "friends." But other than "block" those post, we certainly won't @reply with a complaint about their behavior. And, if Dad mistakenly posts a picture of himself in his underwear, we certainly won't be blogging about this with the title "Family Social Media #Fail."

Brands, on the other hand, have to be much more careful. Marketers are the nerdy freshman at the cool kids' senior party. Say the wrong thing -- or say it in the wrong way -- and risk getting ridiculed and bounced out. Come with a case of beer and some great conversation, and you just might be a hit. But even then, you are only one mistake away from a viral case of #Fail. Your mistake could become the fodder for endless blog posts of how it "shouldn't be done."
 

Yes
Source Name: 
iMedia Connection
Author Name: 
Robert Rose

Why Prescheduled Tweets Are the Most Horrible Thing in the World--Half the Time

Depending on which guru you ask, you’ll get very different--and very strong--opinions on whether to preschedule your social media. Social Oomph and HootSuite give users the ability to write now and Tweet later, but is that really what you want attached to your name? Anti-autos see scheduling tweets as inauthentic and misleading. The pro-automation set sees them as effective time-management tools that allow them to be “present” on social media--even when they aren’t. Can we split the difference?

Yes
Source Name: 
Fast Company
Author Name: 
Allison Graham

Your Patrons Are on the Move

Posted by Mr. Doug Mowbray, Ms. Julie Begley, Aug 14, 2012 0 comments

When bank robber Willie Sutton was asked why he robbed banks, he replied, “Because that’s where the money is.” As arts marketers you need to be aggressively utilizing digital “because that is where your patrons are…”

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Production: The New Call to Action

Customers … why don't they just do what we want? That would make direct marketing so much easier, wouldn't it? Unfortunately, it's not that easy. In today's marketing climate—with so many choices, technological devices and brand messages bombarding the senses—it's more difficult than ever to get customers to do anything, let alone what you want them to do.

In printed direct marketing vehicles, the stalwart "order now" or "go online" prompts simply don't cut it anymore. You need to do more. How? By creating a compelling call to action that cannot be ignored. Prompt customers to act, to see the call to action screaming at them from the printed piece in a way that moves them to react and act. To do something!

Yes
Source Name: 
Target Marketing
Author Name: 
Lois Brayfield and Matt Fey

Free Social Media Advice for Brands: Find Your Obsessions

Brands continue to flock to social media, but the massive growth phase for most networks is over and you no longer are going to rise with the tide. Now, if you want mindshare, you're going to have to fight for it. I'm here to help. I should admit up front that I am not a credentialed social-media consultant. I don't use Pinterest and Path to sell shoes. But I do think about how to build audiences and how to design content that people want to read and share. So, consider these thoughts as notes from an outsider. I'm talking mostly to lifestyle brands here, businesses that would run ads in high-end consumer magazines/websites, but the lessons could apply more broadly.

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Source Name: 
The Atlantic
Author Name: 
Alexis Madrigal

Boost Sales Using Social Influence

Referrals from friends have a significant impact on typical buying behavior, an effect commonly known as social influence. Social influence is part of the reason so many marketers, as well as investors, get excited about the marketing potential within social-media networks. However exciting the potential, marketers and investors still need to understand the relationship between social influence and online sales. What effect, if any, do friends have on one another's buying decisions when engaging on a social network?

Yes
Source Name: 
Inc.com
Author Name: 
Aaron Aders

The Secret of Neuromarketing: Go for the Pain

We all like to think we make buying decisions on a rational level, but neuroscientists tell us otherwise. While marketers have known this instinctively, brain mappers have shown that the smallest part of the brain, the amygdala, lights up like a Christmas tree when confronted with fight-or-flight or in this case buy-or-fly situations.

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Source Name: 
The New York Times
Author Name: 
MP Mueller

Seven Things Your Social Media Consultant Should Tell You

If social media consultants are doing their jobs, they should put themselves out of business. I speak as one of their kind. Before joining Fast Company last spring, I was the social media editor at the New York Daily News. So I'll say it even bolder: At some point, Fast Company should fire me. (Just not too soon, please!) Your company will never be truly social if you silo social activity within a consultant or a staff manager.

Yes
Source Name: 
Fast Company
Author Name: 
Anjali Mullany

Eight Tips for a Kick A$$ Kickstarter Campaign

All Kickstarters are not created equal. I get an average of five to seven cold requests (meaning I don’t know the person asking for the donation) to fund Kickstarter projects each week. It has become a bit of a game for me to place my own internal bet on whether the project will get the green “funded” light or not, based on how the campaign was created. (If I were playing my game with real $$$, I’d be able to fund my own Kickstarter by now!)

Yes
Source Name: 
The Producer's Perspective
Author Name: 
Ken Davenport

NAMPRadio Episode 18: Awards Bring Attention to the Work of Small Theaters

In this episode, we launch the new show format. Based on your feedback, we’ve gone to a shorter episodes (15 minutes) with a one host, one panelist format. Ron continues to host, with Matt and Maris taking on new roles as “reporters from the field” and occassionally will return as guest panelists.
In this episode, Ron talks with Susannah Greenwood of Team SanJose about the Silicon Valley Small Theater Awards. This low tech, low cost, high-impact idea has been giving recognition to needy theatre companies for the past seven years.

Guest panelists: Susannah Greenwood is a theater director, blogger, and local stage celebrity. Her blogs on Silicon Valley theater and the Silicon Valley Small Theater Awards at her blog: http://artsalot.wordpress.com.

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Author Emails: 
ron@groupofminds.com and sgreenwood@sanjose.org
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