Resource Library

14 ITEMS FOUND

Our voice is strong and vital—let’s use it!

Posted by David Wyatt, Feb 09, 2017 0 comments

Arts marketers, this is our call to stand up and to use our powers for good. If there’s not a higher purpose to communicating about the arts, what's the point in filling up a building with people?

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Announcing the Launch of the new National Arts Marketing Project Website!

Posted by Laura Kakolewski, Jan 25, 2017 0 comments

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

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Americans Speak Out About the Arts: An In-Depth Look at Perceptions and Attitudes About the Arts in America

It’s undeniable—the arts transform people and communities every day. But how do United States citizens feel about the arts? Do they value artistic activities and arts education? Do our country’s citizens feel the arts are an important part of their lives and do they support government funding for the arts?

There’s no need to guess at the answers for these questions. New research by Americans for the Arts provides an in-depth look at the perceptions and attitudes about the arts in the United States. An Americans for the Arts and Ipsos Public Affairs survey of more than 3,000 American adults over the age of 18 in December 2015, provides current insight on topics including support for arts education and government arts funding, personal engagement in the arts, the personal benefits and well-being that come from engaging in the arts, and if/how those benefits extend more broadly to the community.

This report is an in-depth look at the perceptions and attitudes about the arts in the United States. An Americans for the Arts and Ipsos Public Affairs survey of more than 3,000 American adults over the age of 18 in December 2015, provides current insight on topics including support for arts education and government arts funding, personal engagement in the arts, the personal benefits and well-being that come from engaging in the arts, and if/how those benefits extend more broadly to the community.

Report
Americans for the Arts
54
Publisher Reference: 
Americans for the Arts
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
2016
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Cast Study: West Valley Fine Arts Council

The West Valley Fine Arts Council (WVFAC) is a not-for-profit organization committed to presenting high quality programming that reflects the cultural diversity of the West Valley region in Phoenix, AZ. Trying to develop their audiences, WVFAC decided to reach out to the growing Hispanic people by creating an event called \Mariachi Espectacular\.This case study outlines it strategies, implementation and results to use as a benchmark within your own organization.

The West Valley Fine Arts Council (WVFAC) is a not-for-profit organization committed to presenting high quality programming that reflects the cultural diversity of the West Valley region in Phoenix, AZ. Trying to develop their audiences, WVFAC decided to reach out to the growing Hispanic people by creating an event called \Mariachi Espectacular\.This case study outlines it strategies, implementation and results to use as a benchmark within your own organization.

Case Study
Frankel, Marina and Peeler, Julie
ArtsMarketing.org Case Study: Best Practices
5
Publisher Reference: 
Americans for the Arts (ArtsMarketing.org)
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
2003
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Monograph: Growing Interest, Shrinking Space: Arts Coverage in U.S. Newspapers

In 1998, the National Arts Journalism Program (NAJP) at Columbia University published Reporting the Arts, the first comprehensive analysis of arts coverage in mainstream American news media. The report studied trends in space, format, and coverage of arts and culture in daily newspapers from 10 communities and from selected national news outlets. Five years later, NAJP revisited the same 10 communities to observe what had changed in their cultural lives and local media coverage. Together, the publications yield a snapshot of how news organizations around the country are covering culture and, more importantly, how their approaches to arts coverage have evolved.

Americans for the Arts’ Monograph series featured in-depth issue papers on topics that were of the greatest interest to our members and arts professionals at the time. They often still serve as excellent resources for best practices and historic reference for today’s issues. Monographs were produced from 1993–2010. Monographs from 2001-2010 are available for downloadable in PDF format our online store at a nominal fee for nonmembers but free to members. All monographs from 1993-2000 are available for free download via the National Arts Administration and Policy Publications Database.

The National Journalism Program at Columbia University's Reporting the Arts studied trends in space, format, and coverage of the arts and culture in daily newspapers from 10 communities and from selected national news outlets.

Report
Szántó, András; Levy, Daniel S.; Tyndall, Andrew
Americans for the Arts Monograph
16
Publisher Reference: 
Americans for the Arts
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Description: 
Monograph: Growing Interest, Shrinking Space: Arts Coverage in U.S. Newspapers
Image Thumbnail of Pub Cover: 
Global Tag: 
April 2005
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pARTnership Movement Tool-Kit: Using the pARTnership Movement Ad Campaign

The pARTnership Movement is a campaign from Americans for the Arts designed to reach business leaders with the message that the arts can build their competitive advantage. Did you know that, among other resources, the pARTnership Movement has a ready-made, free advertising campaign that you can download and easily use to promote arts and business in your community? Check out the latest pARTnership Movement tool-kit on the ads, chock full of what to expect when you download them, how to partner with the business community promote them, ways to inexpensively use them in your community, and examples of how other organizations around the country have effectively used the ads.

The pARTnership Movement is a campaign from Americans for the Arts designed to reach business leaders with the message that the arts can build their competitive advantage. Did you know that, among other resources, the pARTnership Movement has a ready-made, free advertising campaign that you can download and easily use to promote arts and business in your community? Check out the latest pARTnership Movement tool-kit on the ads, chock full of what to expect when you download them, how to partner with the business community promote them, ways to inexpensively use them in your community, and examples of how other organizations around the country have effectively used the ads.

Toolkit
Shue, Jordan
11
Publisher Reference: 
Americans for the Arts
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
January 2016
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Arts & Economic Prosperity IV: Study Parnter Toolkit

Arts & Economic Prosperity IV is the fourth study by Americans for the Arts of the nonprofit arts and culture industry’s impact on the economy. The most comprehensive study of its kind, it features customized findings on 182 study regions representing all 50 states and the District of Columbia as well as estimates of economic impact nationally. Despite the economic headwinds that our country faced in 2010, the results are impressive. Nationally, the industry generated $135.2 billion of economic activity—$61.1 billion by the nation’s nonprofit arts and culture organizations in addition to $74.1 billion in event-related expenditures by their audiences. This economic activity supports 4.1 million full-time jobs. Our industry also generates $22.3 billion in revenue to local, state, and federal governments every year—a yield well beyond their collective $4 billion in arts allocations.

Arts & Economic Prosperity IV is the fourth study by Americans for the Arts of the nonprofit arts and culture industry’s impact on the economy. This Media Kit was provided to organizations participating in the study to help provide tips and tricks on leveraging their economic impact findings to make a case for the arts.

Toolkit
Americans for the Arts
26
Publisher Reference: 
Americans for the Arts
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
2012
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Arts & Economic Prosperity IV: Swiss Cheese Press Release

Arts & Economic Prosperity IV is the fourth study by Americans for the Arts of the nonprofit arts and culture industry’s impact on the economy. The most comprehensive study of its kind, it features customized findings on 182 study regions representing all 50 states and the District of Columbia as well as estimates of economic impact nationally. Despite the economic headwinds that our country faced in 2010, the results are impressive. Nationally, the industry generated $135.2 billion of economic activity—$61.1 billion by the nation’s nonprofit arts and culture organizations in addition to $74.1 billion in event-related expenditures by their audiences. This economic activity supports 4.1 million full-time jobs. Our industry also generates $22.3 billion in revenue to local, state, and federal governments every year—a yield well beyond their collective $4 billion in arts allocations.

Arts & Economic Prosperity IV is the fourth study by Americans for the Arts of the nonprofit arts and culture industry’s impact on the economy. The most comprehensive study of its kind, it features customized findings on 182 study regions representing all 50 states and the District of Columbia as well as estimates of economic impact nationally. This sample document is a swiss cheese press release to be used by organizations participating in the study.

Sample Document
Americans for the Arts
3
Publisher Reference: 
Americans for the Arts
Sample Document
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
2012
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pARTnership Movement Tool-Kit: How to Use the Americans for the Arts Business Campaign

Want to use our existing pARTnership Movement campaign in your area?We’ve made getting the word out as turn-key as possible. We’ve put together a "read me first" guide, which not only explains how to use the ads, but also how to leverage the campaign with op-ed ideas and social media extensions. Plus, you’ll find great links to help you build strategic alliances with the various arts-affiliated people and organizations.

Want to use our existing pARTnership Movement campaign in your area?We’ve made getting the word out as turn-key as possible. We’ve put together a "read me first" guide, which not only explains how to use the ads, but also how to leverage the campaign with op-ed ideas and social media extensions. Plus, you’ll find great links to help you build strategic alliances with the various arts-affiliated people and organizations.

Toolkit
Americans for the Arts
13
Tuesday, October 30, 2012
Publisher Reference: 
Americans for the Arts
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
October 2012
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Monograph: Cultural Tourism: Bridging America Through Partnerships in Arts, Tourism and Economic Development

<P>Visitors come from around the world to New Orleans when they may know only one thing about the city - jazz. New York means Broadway. Santa Fe, N.M. equates with visual arts. When cities are able to define themselves so succinctly, they understand that their culture is truly what they have to sell. Herein lies the opportunistic marriage of culture and tourism. And like all partnerships, the relationship must include mutual respect, commitment and trust. Like a business partnership, it also requires entrepreneurial capabilities.</P>
<P>For the arts, cultural tourism can provide an opportunity for greater earned income. Cultural tourism programs are the catalyst for new audiences and dollars, helping artists and arts organizations to grow stronger in these days of declining federal grants and increased competition for dollars at foundation and corporate levels. For tourism, arts and culture are the expressions of a community's heart and soul. Together they form an image that sets the city apart and creates anticipation and excitement for the traveler. This is the raison d'etre why a convention group may select one city over another; why international travelers with limited time but so much to see, books your city as one of only a few on their tours.</P>
<P>Culture and tourism make strange bedfellows, at least at first. Tourism people talk numbers like room nights, occupancy rates and parking for buses. Arts people talk creative programming and event planning. But everyone knows that any successful enterprise is built on both. To build a long-lasting relationship, culture and tourism must join hands in collaboration, implementation and communication. (p. 1-2)</P>
<P>Americans for the Arts’ Monograph series featured in-depth issue papers on topics that were of the greatest interest to our members and arts professionals at the time. They often still serve as excellent resources for best practices and historic reference for today’s issues. Monographs were produced from 1993–2010. Monographs from 2001-2010 are available for downloadable in PDF format our online store at a nominal fee for nonmembers but free to members. All monographs from 1993-2000 are available for free download via the National Arts Administration and Policy Publications Database.<P>

To build a long-lasting relationship, culture and tourism must join hands in collaboration, implementation and communication.

Approved
P
NA
RS
Jenny Chowning
Report
Glickman, Louise
Americans for the Arts Monograph
Volume 1, Number 1
12
Tuesday, December 31, 1996
File Title: 
Cultural Tourism: Bridging America Through Partnerships in Arts, Tourism and Economic Development
Publisher Reference: 
Americans for the Arts
Old URL: 
http://www.artsusa.org/NAPD/modules/resourceManager/publicsearch.aspx?id=7995
Resource File ID: 
275
Research Abstract
Rank: 
6
Is this an Americans for the Arts Publications: 
Yes
Is CAC: 
No
Description: 
January 1997 Monograph
Image Thumbnail of Pub Cover: 
Global Tag: 
January 1997
namp preview image: 

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