Resource Library

69 ITEMS FOUND

Twitter for Business in a Nutshell

Tuesday, August 1, 2017

Pam Moore is the CEO / founder of Marketing Nutz and is ranked as one of the Top 10 Social Media Power Influencers by Forbes. In this episode of her podcast, SocialZoom Factor, she takes you through the do's and don'ts of Twitter for your business. From giving a background of her start to outlining how to create a strategy to develop your brand, learn how to use Twitter to its fullest potential.

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Source Name: 
SocialZoom Factor
Author Name: 
Pam Moore

How I Grew My Twitter Following by 2,400 Percent

Tuesday, June 27, 2017

Having trouble gaining Twitter followers? See how Sam Kern from Influence & Co grew his following by 2,400% and take a look at these easy fixes for you to have follower success!

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Source Name: 
Influence & Co
Author Name: 
Sam Kern

What Is A Marketing Pixel And Why Should You Care?

Saturday, July 1, 2017

Ever heard of a marketing pixel? It's a little tracker placed on your website so you can keep up with what your customers are looking at to remind them about it later (i.e. ads on Facebook for the play you thought about checking out). Ticketfly is helping you out by laying it all out and how it can help grow your audience.

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Source Name: 
Ticketfly
Author Name: 
Ticketfly Marketing

Using Google Analytics: An Essential Guide for Social Media Marketers & Small Business Owners

Wednesday, April 19, 2017

Google Analytics is a crucial tool for any digital marketer, but it isn't exactly the easiest to understand. Start with these basics and learn how to set up your account, track metrics, integrate Google Analytics into your website, set up goals, and boost your sales.

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Source Name: 
DrumUp
Author Name: 
Disha Dinesh

Make It For Your Audience's Audience

How to create things that help themselves get shared
Thursday, May 25, 2017

One of the major goals in social media is to not only get a lot of "Likes" on our posts but to turn those likes into shares so that we're constantly reaching a new and wider audience. Unfortunately this isn't an easy task and could possibly stem from us focusing in on the wrong people. In this article, Steve Bryant explores the idea of getting shares from having our content centered around writing for our audience's audience. 

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Source Name: 
Medium
Author Name: 
Steve Bryant

How To (And How Not To) Use Memes For Online Marketing

Monday, June 12, 2017

Admit it ... we all love a good meme. When the text and image all fit together to get a message across that people understand and resond to, it's a huge marketing win. Unfortunately, this isn't a simple task, but Jayson DeMers helps to lay out some rules for success with using memes on your next online marketing campaign.

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Source Name: 
Forbes
Author Name: 
Jayson DeMers

Universal Design Thinking

Having lost his ability to walk at age 5, and the ability to breathe solely on his own later in life, Dr. Victor Pineda has grown to become the consummate multi-hyphenate: scholar, professor, activist, filmmaker, international guest speaker, social design thinker, and White House appointee under President Obama. His day job affords him the ability to travel the world, working with governments, businesses, and locals on inclusion initiatives for persons with disabilities. His passions afford him a creative twist on everything he does, from adapting and creating new technologies, to working with the likes of Microsoft and the UN. On Innovation Crush, Victor dishes on several principles of innovation from universal design thinking, to the power of simplification, to policy change. More at worldenabled.org.

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Social Media Inflation Index

"Call it social media inflation. Nominally, you may have a lot more followers this year — but if your audience growth didn’t outpace the competition or the industry average, then the value of your social audience likely depreciated.

Sure, some brands grow “smarter” than others. Sweepstakes and giveaways, for example, might result in more followers, but are less likely to convert “likes” into loyal customers. But without historical and competitive context, reporting on follower growth is an empty, self-congratulatory exercise.

Enter the 2016 Social Media Inflation Index. We used the TrackMaven digital analytics software platform to analyze a sample of 26,965 brands across all industries. The results, presented in the summary graph below, display the median monthly follower growth percentage per brand on five major social networks — Facebook, Twitter, Instagram, LinkedIn, and Pinterest — across 2015."

Just how good is your growth? As more people join social networks worldwide, is the value of your brand audeince depreciating?

Infographic
Kara Bruney
1
File Title: 
Social Media Inflation Index
Publisher Reference: 
TrackMaven
One Pagers
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
2017
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What is Culture Track?

"Culture Track is the largest tracking study focused exclusively on the ever-changing attitudes and behaviors of U.S. cultural consumers, as well as the trends in attendance and the motivators and barriers that affect participation. It has been fielded six times since 2001.

Culture Track 2014 is the product of over a decade of LaPlaca Cohen’s research and dedication to producing a current, highly-actionable resource for the leading cultural institutions across the nation.

The 2014 edition of Culture Track arrives at a pivotal moment for cultural organizations nationwide. Audience behaviors and expectations are changing rapidly, driven by ever-multiplying and diversifying options for spending leisure time, and by technology developments that are fundamentally altering the way we interface with our world. The implications for cultural institutions are significant and, without close study, difficult to determine." [Introduction p. 1]

LaPlaca Cohen worked in partnership with research firm Campbell Rinker to field Culture Track 2014. The study was conducted using a nationwide online survey with 4,026 respondents, representing all 50 states. Respondents were U.S. residents ages 18 or over who were double-confirmed for interest in cultural events and attendance to at least one cultural activity in the past year. The study defines cultural participation as attendance to a specific range of cultural activities, such as museums/art exhibits, theater, music, file festival, opera, zoos, botantical gardents, and more.

Report
LaPlaca Cohen Agency
117
File Title: 
Cukture Track '14
Publisher Reference: 
LaPlaca Cohen
Research Abstract
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
2014
namp preview image: 

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