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Universal Design Thinking

Having lost his ability to walk at age 5, and the ability to breathe solely on his own later in life, Dr. Victor Pineda has grown to become the consummate multi-hyphenate: scholar, professor, activist, filmmaker, international guest speaker, social design thinker, and White House appointee under President Obama. His day job affords him the ability to travel the world, working with governments, businesses, and locals on inclusion initiatives for persons with disabilities. His passions afford him a creative twist on everything he does, from adapting and creating new technologies, to working with the likes of Microsoft and the UN. On Innovation Crush, Victor dishes on several principles of innovation from universal design thinking, to the power of simplification, to policy change. More at worldenabled.org.

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Social Media Inflation Index

"Call it social media inflation. Nominally, you may have a lot more followers this year — but if your audience growth didn’t outpace the competition or the industry average, then the value of your social audience likely depreciated.

Sure, some brands grow “smarter” than others. Sweepstakes and giveaways, for example, might result in more followers, but are less likely to convert “likes” into loyal customers. But without historical and competitive context, reporting on follower growth is an empty, self-congratulatory exercise.

Enter the 2016 Social Media Inflation Index. We used the TrackMaven digital analytics software platform to analyze a sample of 26,965 brands across all industries. The results, presented in the summary graph below, display the median monthly follower growth percentage per brand on five major social networks — Facebook, Twitter, Instagram, LinkedIn, and Pinterest — across 2015."

Just how good is your growth? As more people join social networks worldwide, is the value of your brand audeince depreciating?

Infographic
Kara Bruney
1
File Title: 
Social Media Inflation Index
Publisher Reference: 
TrackMaven
One Pagers
Is this an Americans for the Arts Publications: 
No
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2017
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What is Culture Track?

"Culture Track is the largest tracking study focused exclusively on the ever-changing attitudes and behaviors of U.S. cultural consumers, as well as the trends in attendance and the motivators and barriers that affect participation. It has been fielded six times since 2001.

Culture Track 2014 is the product of over a decade of LaPlaca Cohen’s research and dedication to producing a current, highly-actionable resource for the leading cultural institutions across the nation.

The 2014 edition of Culture Track arrives at a pivotal moment for cultural organizations nationwide. Audience behaviors and expectations are changing rapidly, driven by ever-multiplying and diversifying options for spending leisure time, and by technology developments that are fundamentally altering the way we interface with our world. The implications for cultural institutions are significant and, without close study, difficult to determine." [Introduction p. 1]

LaPlaca Cohen worked in partnership with research firm Campbell Rinker to field Culture Track 2014. The study was conducted using a nationwide online survey with 4,026 respondents, representing all 50 states. Respondents were U.S. residents ages 18 or over who were double-confirmed for interest in cultural events and attendance to at least one cultural activity in the past year. The study defines cultural participation as attendance to a specific range of cultural activities, such as museums/art exhibits, theater, music, file festival, opera, zoos, botantical gardents, and more.

Report
LaPlaca Cohen Agency
117
File Title: 
Cukture Track '14
Publisher Reference: 
LaPlaca Cohen
Research Abstract
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
2014
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How I Used Facebook to Raise $30,000 (And What Arts Marketers Can Learn From This)

How to Use Facebook Ads to Boost Your Best Content
Tuesday, May 2, 2017

Do you use Facebook ads?

Have you considered creating Facebook ads from your top-performing organic posts?

To explore how to identify and boost your best Facebook content, read this interview by Michael Stelzner of Larry Kim.

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Source Name: 
Social media Examiner
Author Name: 
Michael Stelzner

Are You Pricing Dynamically?

Dynamic Pricing is All the Rage
Wednesday, May 3, 2017

Dynamic pricing involves adjusting prices as patterns of demand unfold, raising prices and/or increasing the amount of inventory at particular prices when demand is strong.  Some organisations also use dynamic pricing to reduce prices to stimulate sales when there is strong demand at lower prices, but little demand at higher prices.  In either case, planning your changes in advance is key to a successful strategy, but more importantly a strategy focused on dynamic pricing alone misses much of the potential opportunity to be realised from pricing.

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NAMP Resource Categories: 
Source Name: 
BakerRichards
Author Name: 
y Arts Professional

How She Built a $50 Million Postcard Empire

Direct mail never died. It just needed an upgrade.
Friday, April 14, 2017

Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can actually work — and pay off big-time.

While digital hogs the headlines, direct mail has made a quiet comeback, representing a huge opportunity for the businesses that do it right. Don’t take our word for it, though. Real businesses are benefitting from direct mail.
 

Yes
NAMP Resource Categories: 
Source Name: 
The Entrepreneur
Author Name: 
The Oracles

Inside the Mind of a Master Procrastinator

Video

Tim Urban knows that procrastination doesn't make sense, but he's never been able to shake his habit of waiting until the last minute to get things done. In this hilarious and insightful talk, Urban takes us on a journey through YouTube binges, Wikipedia rabbit holes and bouts of staring out the window -- and encourages us to think harder about what we're really procrastinating on, before we run out of time.
 

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The Comprehensive Guide to Content Promotion

So you just created a piece of content for lead generation -- congrats! While it’s tempting to go and celebrate, you’re not done just yet. You can’t just put a piece of content up on your website and hope that people will find it -- you’ve got to optimize that piece of content and actively promote it to your audience. But that’s where many of us get stuck. What else can we do to get people to notice -- and hopefully convert on -- that new piece of content you created? nerate More Leads Through Strategic Content Distribution

How to Generate More Leads Through Strategic Content Distribution

E-Book
Hubspot
25
File Title: 
The Comprehensive Guide to Content Promotion
Publisher Reference: 
Hubspot
Research Abstract
Is this an Americans for the Arts Publications: 
No
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NAMP Resource Categories: 

Marketing for Artists 101

Video

Marketing for artists is extremely important, but sometimes artists don’t know what to do or where to start. This is not the only answer but it's my own thoughts and things I do for marketing myself and leading a successful career in the industry. My hopes is that by sharing what's worked for me, it'll affect others in a positive way.

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