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Marketing for Artists 101


Marketing for artists is extremely important, but sometimes artists don’t know what to do or where to start. This is not the only answer but it's my own thoughts and things I do for marketing myself and leading a successful career in the industry. My hopes is that by sharing what's worked for me, it'll affect others in a positive way.

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The Best Time to Make a Sales Call in 2017

The “best time to make cold calls” doesn’t exist.
Friday, March 17, 2017
Unfortunately for legacy salespeople, this approach doesn’t work anymore. An oft-cited study from the Keller Research Center at Baylor University shows only 1% of cold calls ultimately generate appointments.The takeaway is, the “best time to make cold calls” doesn’t exist. But it’s a different story for warm calls. If you’ve done your homework and identified a potential good fit, knowing when to pick up the phone can mean the difference between getting the prospect's voicemail -- and getting a meeting.


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Steven Macdonald

Museums Are The Biggest Job Creator You’ve Never Heard Of

OK museums, it’s time to talk money.
Friday, March 17, 2017
I don’t mean admission fees or fundraising drives. I’m talking about all the money museums generate for local, national, and global economies. If you haven’t yet found a resolution for 2017, make it to spread the word that museums are important for the economy.
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Museum Hack
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Ashleigh Hibbins

One Ring to Convert Them All: Using Topical Events to Turn New Prospects into Single Ticket Buyers

Getting the right message to the right people at the right time. But what does that actually look like in practice?
Wednesday, March 15, 2017

When you’re thinking about social content, think about the 70/30 rule of engagement. 70% of your content should be giving users interesting, fun, and shareable content. Do that correctly and you've earned the right to give users 30% sales content. One way to create good 70% content is to tap into what's going on in the world outside of your organization. This is called a social “sweet spot.”

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Capacity Interactive
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Sam Kindler

10 Social Media Apps You Should Be Using in 2017

Top social media apps for marketers
Tuesday, February 7, 2017

If you’ve ever tried to build classic flat pack furniture without that special screwdriver, you know how important the right tool can be. For social media managers, knowing the right tools and the best apps can make all the difference between a successful campaign and a mediocre one.

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Dara Fontein

Announcing the Launch of the new National Arts Marketing Project Website!

Posted by Laura Kakolewski, Jan 25, 2017 0 comments

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

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Infographic: Seven Resolutions Every Marketer Should Make for 2017

The team at MDG Advertising have created this new infographic which looks at seven key digital marketing resolutions that businesses should consider as we move into 2017. The listing includes improved automation, re-targeting, video marketing - a collection of the key ideas you might have seen floating around elsewhere but co-ordinated into a single, easy to consume list, along with relevant data to back up each suggestion.

This infographic looks at seven key digital marketing resolutions that businesses should consider as we move into 2017.

MDG Advertising
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MDG Marketing
One Pagers
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January 2017
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