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Performing Artist Companion - Aesthetic Perspectives: Attributes of Excellence in Arts for Change

The Performing Artist Companion to Animating Democracy’s framework, Aesthetic Perspectives: Attributes of Excellence in Arts for Change, offers ideas and insights to help performing artists and performance companies apply the framework to address their needs and interests.  Aesthetic Perspectives aims to enhance understanding and evaluation of creative work at the intersection of arts and community/civic engagement, community development, and justice. It offers 11 artistic attributes that elevate aesthetics in civically and socially engaged art, expand the criteria for considering aesthetics, and promote appreciation of the rigor required for effective work.

Author Mark Valdez, theater artist and organizer and former director of the Network of Ensemble Theaters underscores the framework’s value in addressing the void of aesthetic vocabulary defined by artists to discuss the aesthetics of Arts for Change and an often shallow understanding of the ways that performing arts function toward civic and social change.  The attributes substantiate that Arts for Change work is grounded in a rigorous aesthetic practice and philosophy that deserves to be viewed through an aesthetic prism.

Valdez outlines ways performing artists and companies can apply and adapt the framework in: sharpening how they describe work in artist statements, grant proposals, and reflective writing; planning and developing a new project to ensure due attention to aesthetic values and priorities in both process and product; creating a shared language with collaborators; and examining creative practices and defining indicators of artistic success to evaluate the work.

Aesthetic Perspectives was developed by artists and allied funders and evaluators who participated in the 2014-15 Evaluation Learning Lab (ELL) led by Animating Democracy, a program of Americans for the Arts, in partnership with the Nathan Cummings Foundation and the Arts x Culture x Social Justice Network.  Framework dissemination and activation is supported by Hemera Foundation.

The Performing Artist Companion to Animating Democracy’s framework, Aesthetic Perspectives: Attributes of Excellence in Arts for Change, offers ideas and insights to help performing artists and performance companies apply the framework to address their needs and interests.  Aesthetic Perspectives aims to enhance understanding and evaluation of creative work at the intersection of arts and community/civic engagement, community development, and justice. It offers 11 artistic attributes that elevate aesthetics in civically and socially engaged art, expand the criteria for considering aesthetics, and promote appreciation of the rigor required for effective work.

Author Mark Valdez outlines ways performing artists and companies can apply and adapt the framework in: sharpening how they describe work in artist statements, grant proposals, and reflective writing; planning and developing a new project to ensure due attention to aesthetic values and priorities in both process and product; creating a shared language with collaborators; and examining creative practices and defining indicators of artistic success to evaluate the work.

Report
Valdez, Mark; Korza, Pam
9
File Title: 
Aesthetic Perspectives - Performing Artists Companion Guide
Publisher Reference: 
Americans for the Arts
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Is CAC: 
No
2017
Is AHA: 
No
NAMP Resource Categories: 

How to Sell on Instagram

Do you want to use Instagram as a revenue stream?
Friday, November 25, 2016

Jasmine Star, a professional photographer who specializes in Instagram marketing, shares her story—which starts with law school, transitions over to photography, and ultimately goes to Instagram. Jasmine is sure to inspire you with ways to sell with Instagram.

Yes
Source Name: 
Social Media Examiner
Author Name: 
Michael Stelzner

Artists & Creatives: Define Your Personal Brand in 3 Steps

In 20-30 minutes, this guide will help you clearly articulate your personal brand and unique story, so that you can beautifully and genuinely connect with your ideal audience, allowing you more time to actually make your work.

If you’ve downloaded this guide, chances are that you’re an artist or creative entrepreneur who might feel one or all of the following:

  • †Inadequate at articulating what you do (your brand) in person, in writing, and online
  • Overwhelmed with balancing making work, marketing, business and life
  • †A strong need to make more money from your art or creative work, and get the major opportunities that will propel your career further
Toolkit
Jones, Sarah & Wenglowskyj, Andrea
5
File Title: 
ARTISTS & CREATIVES: Define your personal brand in 3 steps
Publisher Details: 
© Kind Aesthetic 2017
Research Abstract
Is this an Americans for the Arts Publications: 
No
Description: 
As a small business owner—artists and creative entrepreneurs, that’s you—you may be unsure of your personal brand. You may be thinking, “Do I even need one? ‘Brand’ sounds like a word that only corporate companies use.” We 100% understand that thought process. We once thought that, too. But you do have a serious business: your work. And you do indeed have a personal brand; it already exists within you.
Image Thumbnail of Pub Cover: 
2017
namp preview image: 
NAMP Resource Categories: 

Taking Branding Personal

Jess Weiner grew up consuming media cascaded with women who looked nothing like her. Even at a young age, the bullied performing arts enthusiast knew her life's work would be focused on image consciousness and empowerment. Fast forward to 2015 and that young girl has become a highly sought after media maven, consulting with the world's top brands on creatomg empowering interactions with today's women and young girls. In fact, for the past 9 years, Jess has served as Dove's Global Self Esteem Ambassador, leading programs and creative engagements aimed at the women the brand serves through its powerful messaging. On Innovation Crush, Jess breaks down the myths behind industry buzzwords like "authenticity" and "empowerment," how improv encourages her consulting, the hurdles of entrepreneurship, and sheds light on the creative craftsmanship that goes in to supporting the groups that brands promise to support.

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Marketing for Artists 101

Video

Marketing for artists is extremely important, but sometimes artists don’t know what to do or where to start. This is not the only answer but it's my own thoughts and things I do for marketing myself and leading a successful career in the industry. My hopes is that by sharing what's worked for me, it'll affect others in a positive way.

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How to Talk About Your Art Even if You’re A Hopeless Introvert

Artists typically have the hard skills needed for an art business: painting, drawing, etc. It’s the soft skills, like talking to buyers and closing a sale, that we often need to catch up on. In this episode, guest Vanessa Van Edward, a friendly expert in body language and sales, goes over how to make a good first impression, build trust, and get customers to commit to your art.

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Making Your Life as an Artist

Artists are the most talented, hard-working people I know. So why are they perennially exhausted, broke, and overwhelmed?

Thank you for choosing this life which can be hard. And hard to explain.

E-Book
Simonet, Andrew
978-0-9914941-0-1
First Edition
99
File Title: 
making Your Life as an Artist
Research Abstract
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
Image Caption: 
making Your Life as an Artist
namp preview image: 
NAMP Resource Categories: 

Artistic Budgeting

Managing finances usually isn’t the first thing on an artist’s mind. But with the help of Elaine Grogan Luttrull, a C.P.A. and owner of a company devoted to improving financial literacy among artists, it doesn’t have to be a pain. In this podcast episode by the College Art Association, you will learn five basic steps to help manage your income and expenses so your art business can thrive.

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