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29 ITEMS FOUND

How I Grew My Twitter Following by 2,400 Percent

Tuesday, June 27, 2017

Having trouble gaining Twitter followers? See how Sam Kern from Influence & Co grew his following by 2,400% and take a look at these easy fixes for you to have follower success!

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Source Name: 
Influence & Co
Author Name: 
Sam Kern

What Is A Marketing Pixel And Why Should You Care?

Saturday, July 1, 2017

Ever heard of a marketing pixel? It's a little tracker placed on your website so you can keep up with what your customers are looking at to remind them about it later (i.e. ads on Facebook for the play you thought about checking out). Ticketfly is helping you out by laying it all out and how it can help grow your audience.

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Source Name: 
Ticketfly
Author Name: 
Ticketfly Marketing

How to Use Facebook Ads to Boost Your Best Content

Larry Kim (founder & Chief Technology Officer of WordStream) joins this episode of the Social Media Marketing Podcast to help explain the inner workings of Facebook advertising and how to be sucessful on your next paid advertising campaign.

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Embrace Pure Randomness

Video

Cathy Deng is a fellow at Buzzfeed Open Lab, where her main projects focus on how to break people out of their bubbles. In her CreativeMornings talk, she encourages the audience to embrace pure randomness through diversity amongst their team and personal interests, in order to help broaden their innovation and truly expereince serendipity.

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Using Google Analytics: An Essential Guide for Social Media Marketers & Small Business Owners

Wednesday, April 19, 2017

Google Analytics is a crucial tool for any digital marketer, but it isn't exactly the easiest to understand. Start with these basics and learn how to set up your account, track metrics, integrate Google Analytics into your website, set up goals, and boost your sales.

Yes
Source Name: 
DrumUp
Author Name: 
Disha Dinesh

Participation in Arts and Culture: The Importance of Community Venues

"Many arts organizations are discover- ing that where people choose to attend arts and cultural events can be crucial to developing effective strate- gies for reaching broader and more diverse audiences. New research on the Wallace -Reader’s Digest Funds’ Community Partnerships for Cultural Participation (CPCP) initiative finds that more people attend arts and cultural events in community venues – such as open air spaces, schools, and places of worship – than in conven- tional arts venues, such as concert halls, theaters, museums, and art gal- leries. Although audiences for events held in both types of venues overlap, about one-fourth of the people who participate in arts and culture do so only in community venues. These findings confirm the wisdom of one strategy employed by many arts organizations: presenting arts and cultural activities in places normally used for other purposes.

The findings also have deep relevance for policy- makers and funders, as well as those who are interested in cultural planning or facilities development, or are other- wise engaged in creating opportunities for participation in the arts." [Introduction, p. 2]

"Many arts organizations are discovering that where people choose to attend arts and cultural events can be crucial to developing effective strategies for reaching broader and more diverse audiences. New research finds that more people attend arts and cultural events in community venues--such as open air spaces, schools, and places of worship--than in conventional arts venues, such as concert halls, theaters, museums, and art galleries. Although audiences for events held in both types of venues overlap, about one-fourth of the people who participate in arts and culture do so only in community venues, representing an untapped market for some cultural groups."

Report
Walker, Chris and Sherwood, Kay
16
File Title: 
2017 State of Performance of Marketing
Publisher Reference: 
Urban Institute
Research Abstract
Is this an Americans for the Arts Publications: 
No
Description: 
IN THIS BRIEF Where People Attend Arts and Cultural Events How Venues Influence Participation Using Community Venues to Increase Participation
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May 2003
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Social Media Inflation Index

"Call it social media inflation. Nominally, you may have a lot more followers this year — but if your audience growth didn’t outpace the competition or the industry average, then the value of your social audience likely depreciated.

Sure, some brands grow “smarter” than others. Sweepstakes and giveaways, for example, might result in more followers, but are less likely to convert “likes” into loyal customers. But without historical and competitive context, reporting on follower growth is an empty, self-congratulatory exercise.

Enter the 2016 Social Media Inflation Index. We used the TrackMaven digital analytics software platform to analyze a sample of 26,965 brands across all industries. The results, presented in the summary graph below, display the median monthly follower growth percentage per brand on five major social networks — Facebook, Twitter, Instagram, LinkedIn, and Pinterest — across 2015."

Just how good is your growth? As more people join social networks worldwide, is the value of your brand audeince depreciating?

Infographic
Kara Bruney
1
File Title: 
Social Media Inflation Index
Publisher Reference: 
TrackMaven
One Pagers
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
2017
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What is Culture Track?

"Culture Track is the largest tracking study focused exclusively on the ever-changing attitudes and behaviors of U.S. cultural consumers, as well as the trends in attendance and the motivators and barriers that affect participation. It has been fielded six times since 2001.

Culture Track 2014 is the product of over a decade of LaPlaca Cohen’s research and dedication to producing a current, highly-actionable resource for the leading cultural institutions across the nation.

The 2014 edition of Culture Track arrives at a pivotal moment for cultural organizations nationwide. Audience behaviors and expectations are changing rapidly, driven by ever-multiplying and diversifying options for spending leisure time, and by technology developments that are fundamentally altering the way we interface with our world. The implications for cultural institutions are significant and, without close study, difficult to determine." [Introduction p. 1]

LaPlaca Cohen worked in partnership with research firm Campbell Rinker to field Culture Track 2014. The study was conducted using a nationwide online survey with 4,026 respondents, representing all 50 states. Respondents were U.S. residents ages 18 or over who were double-confirmed for interest in cultural events and attendance to at least one cultural activity in the past year. The study defines cultural participation as attendance to a specific range of cultural activities, such as museums/art exhibits, theater, music, file festival, opera, zoos, botantical gardents, and more.

Report
LaPlaca Cohen Agency
117
File Title: 
Cukture Track '14
Publisher Reference: 
LaPlaca Cohen
Research Abstract
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
2014
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The 11 Generation Z Statistics Advertisers Must Know

The Top 11 Generation Z Statistics For Every CMO
Friday, March 17, 2017
Born in the time between the early 1990’s and the mid-2000s, Generation Z occupies a nebulous age bracket. Even so, the individuals that make up Generation Z have many characteristics that make them easily distinguishable from the preceding generations. Most significant, though, is Gen Z'ers affinity for the Internet. As “digital natives”, Generation Z presents a unique challenge and lucrative opportunity for digital marketers.
We’ve collected the major Generation Z statistics to give marketers a better picture of this developing consumer demographic.
 
Yes
Source Name: 
Mediakix
Author Name: 
Evan

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