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16 ITEMS FOUND

True Influence Isn’t About Follower Counts

On this episode of Marketing Smarts, Adobe's Mark Boothe (Head of Social Media, Adobe Experience Cloud) and Joe Martin (Head of Social Insights) focus on the topic of influencers. Hear how they know an influencer is a good match for the brand, how they measure the success of their influencer marketing efforts, and how they maintain a relationship with their influencer group all year round.

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NAMP Ignite Talks: Drawing Lines

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“Drawing Lines” in Austin, Texas was a community art project inspired by historical political changes happening within the city due to electoral redistricting. For this project, an artist or team of artists worked with each council district to co-create an art piece with residents; all of the projects were then brought together as part of a pop-up gallery along Congress Avenue, a major thoroughfare in the city. “Drawing Lines” used the arts to open conversations about the role art plays in exploring notions of place and in bringing together communities of people.

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Once In A Lifetime

Ryan Cummins is the co-founder of Omaze, an experience-based fundraising organization whose focus is to allow everyone the chance to win a once-in-a-lifetime experience with their favorite celebrity while (most importantly) supporting a great cause for as little as $10. Take a listen to this Innovation Crush episode as Ryan discusses how to network and maintain relationships, develop social impact, and live and work in the now. 

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What I've Learned In 38 Years Of Surrounding Myself With Confident People

Growing up with a speech impediment, one writer learned to hide behind confident people early on. Then he picked up their habits.
Thursday, December 8, 2016

Michael Thompson was always more of an introvert who continuously became friends with the most confident people through every stage of his life. With reflecting back on it, he's realized this is one of the best decisions he's made because he's not only noticed common characteristics within those types of people, but has seen himself take on some of those traits. He's discovered that being confident isn't about being the best that you can be, but encouraging the ones around you to be the best they can be. 

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NAMP Resource Categories: 
Source Name: 
Fast Company
Author Name: 
Michael Thompson

A Performance in Queens Got Right What That Pepsi Ad Got Wrong

A performance in Queens, drew a very different audience and packed a punch to the gut, rather than the wallet.
Tuesday, April 18, 2017

 In Venice, collectors ogled and Instagrammed their way through Damien Hirst’s splash back into the center of art-world attention—a massive, for-sale museum show spanning François Pinault’s Palazzo Grassi and Punta della Dogana, where a single, barnacled sculpture can reportedly run you north of $5 million. A performance in Queens, however, drew a very different audience—the parents, friends, and children of some 350 members of the community that took the stage—and packed a punch to the gut, rather than the wallet.

 

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Source Name: 
Artsy Editorial
Author Name: 
Alexandre Forbes

The Many Hats of the 21st Century Arts Marketer: There is a Solution

Posted by Norah G. Johnson, Mar 28, 2017 0 comments

Realizations about trends in our field like multiple hat syndrome helped inspire a new program to support, strengthen and advance arts marketing and audience engagement skills in Pennsylvania.

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Diversity + Inclusion = A Winning Strategy

Posted by Floyd Green III, Mar 09, 2017 0 comments

If we’re going to talk about diversity, we also have to talk about inclusion. Diversity acknowledges and celebrates the differences we all bring to the world. Inclusion is about picking up all of those differences and putting them to work together, and using them to drive designed and desired outcomes. Diversity and inclusion are critical at Aetna, particularly when we think about our consumers—they don’t all look and think the same way. Our employees must be diverse so that our strategies and services are diverse, leading to a practice of inclusion that allows our customers to receive the support that best suits them individually.

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Marketing the Arts: Lessons from a Community Marketing Collaboration

The Charlotte MSO today is led by a senior marketing executive with a full-time staff of 10 plus one part-time employee and a commissioned sales representative. The mission of the MSO is to improve the overall quality of marketing, increase revenues and build audiences for each of the four participating organizations — Opera Carolina, Charlotte Repertory Theatre, North Carolina Dance Theatre (NCDT) and the North Carolina Blumenthal Performing Arts Center.

A specific objective of the Knight-supported project has been making market research and audience analysis an ongoing part of marketing campaigns. Another is improving marketing effectiveness through integrated mailing lists, improved graphic design and increased use of in-kind marketing support. A third is increasing the array of marketing services available to each organization. Whenever possible, the MSO attempts to leverage outside resources and reduce expenses from advertising media and other vendors by taking advantage of economies of scale.

The AMS research showed that the MSO has had a positive impact on earned revenue for the participating arts groups. Ticket revenues grew for three of the four groups, and the fourth company is now gaining subscribers after a period of decline. Other measures, such as audience awareness and percentage of seats sold, show more mixed results.

Implementing the MSO has not been an easy task for the participating groups. Making the transition from individual marketing programs to a cooperative approach has required effort, flexibility and a high level of trust in relationships that continue to evolve. In both concept and implementation, the MSO has required reinforcement along the way. But the very existence of the MSO, now well beyond the experimental phase, demonstrates the groups’ continued commitment.

The MSO has improved the quality of marketing for its member arts organizations and has fostered collaboration among the groups. The marketing team has created new sources of revenue, such as the outside clients and a successful Playbill publishing operation. The member groups continue to work together in ways they never had done before and almost certainly would not be doing today without the MSO. For the members, the benefits of the MSO collaboration continue to outweigh any real or perceived difficulties of the partnership. [Executive Summary p. 4]

"The Charlotte MSO today is led by a senior marketing executive with a full-time staff of 10 plus one part-time employee and a commissioned sales representative. The mission of the MSO is to improve the overall quality of marketing, increase revenues and build audiences for each of the four participating organizations — Opera Carolina, Charlotte Repertory Theatre, North Carolina Dance Theatre (NCDT) and the North Carolina Blumenthal Performing Arts Center." [Executive Summary p. 4]

Report
Shapiro, Phyllis, Editor
48
Publisher Reference: 
John S. and John L. Knight Foundation
Research Abstract
Image Thumbnail of Pub Cover: 
November 1999
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pARTnership Movement Tool-Kit: Using the pARTnership Movement Ad Campaign

The pARTnership Movement is a campaign from Americans for the Arts designed to reach business leaders with the message that the arts can build their competitive advantage. Did you know that, among other resources, the pARTnership Movement has a ready-made, free advertising campaign that you can download and easily use to promote arts and business in your community? Check out the latest pARTnership Movement tool-kit on the ads, chock full of what to expect when you download them, how to partner with the business community promote them, ways to inexpensively use them in your community, and examples of how other organizations around the country have effectively used the ads.

The pARTnership Movement is a campaign from Americans for the Arts designed to reach business leaders with the message that the arts can build their competitive advantage. Did you know that, among other resources, the pARTnership Movement has a ready-made, free advertising campaign that you can download and easily use to promote arts and business in your community? Check out the latest pARTnership Movement tool-kit on the ads, chock full of what to expect when you download them, how to partner with the business community promote them, ways to inexpensively use them in your community, and examples of how other organizations around the country have effectively used the ads.

Toolkit
Shue, Jordan
11
Publisher Reference: 
Americans for the Arts
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
January 2016
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