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25 ITEMS FOUND

Diversity + Inclusion = A Winning Strategy

Posted by Floyd Green III, Mar 09, 2017 0 comments

If we’re going to talk about diversity, we also have to talk about inclusion. Diversity acknowledges and celebrates the differences we all bring to the world. Inclusion is about picking up all of those differences and putting them to work together, and using them to drive designed and desired outcomes. Diversity and inclusion are critical at Aetna, particularly when we think about our consumers—they don’t all look and think the same way. Our employees must be diverse so that our strategies and services are diverse, leading to a practice of inclusion that allows our customers to receive the support that best suits them individually.

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How Companies Will Use Social Media in 2017

2016 brought the "reachpocalypse," and much else besides. Here's what comes next for the embattled world of social media.
Thursday, February 16, 2017

Let’s travel back to a simpler time, shall we? It’s November 6, 2007, and Facebook has just launched something called Pages. Now, companies can have an official presence on the network, just like real people! The first day, 100,000 Pages launch, with brands from Coca-Cola to Verizon and Blockbuster getting onboard. In the years afterward, millions of companies raced to build up audiences they can reach directly and on-demand, through the sheer magic of social media.

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Source Name: 
Fast Company
Author Name: 
Ryan Holmes

Our voice is strong and vital—let’s use it!

Posted by David Wyatt, Feb 09, 2017 0 comments

Arts marketers, this is our call to stand up and to use our powers for good. If there’s not a higher purpose to communicating about the arts, what's the point in filling up a building with people?

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50 Best Tweets from the 2016 National Arts Marketing Project Conference

On November 11-14, over 600 arts marketers came together in Austin, Texas to explore the latest arts marketing strategies through the lens of this year's Conference theme, Fueling Change. Attendees shared new models, swapped ideas, and deepened connections. Topics explored the latest in digital marketing, social media, revenue generation, audience engagement, innovation, and more. 

We captured thousands of tweets at #NAMPC, so we've selected the Best 50 from the #NAMPC tweet deck for you to enjoy and share with others. 
 
E-Book
Juliet Ramirez
50 Best Tweets from the 2016 National Arts Marketing Project Conference
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50 Best Tweets from the 2016 national Arts Marketing Project Conference
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How to Protect Diversity During Trump’s Presidency

Liberals should expand the concept to include socioeconomic status.
Wednesday, January 4, 2017

How can diversity be re-imagined in the Trump era to give it political and legal resonance in the coming years?

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NAMP Resource Categories: 
Source Name: 
New Republic
Author Name: 
Richard D. Kahlenberg

2016 National Arts Marketing Project Conference - Closing Keynote with Chris Denson

Video

In a series of interconnected personal stories and professional anecdotes, Denson talks about how creativity and technological innovations impact the everyday decisions we make in life and in business. In his closing keynote, 6 Degrees of Connection, Denson explores topics ranging from bio-hacking to social memes, virtual reality, mobile design thinking, and more to show that there are myriad ways marketers can connect to consumers and fuel how consumers connect to one another.

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2016 National Arts Marketing Project Conference - Opening Keynote with Adam Lerner

Video

Adam Lerner doesn't shy away from the ridiculous, and that's because the risk is not in failure or criticism, but in not taking the chance to begin with. In his keynote, Dying of Excellence, he explores courage: how do we, as arts leaders, find our courage to go outside the conventional? Through anecdotes and lessons, you will learn the secrets to keeping life, energy, and libido in your organizations—and, ultimately, how to not die of excellence.

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The Surprising Habits of Original Thinkers

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How do creative people come up with great ideas? Organizational psychologist Adam Grant studies "originals": thinkers who dream up new ideas and take action to put them into the world. In this talk, learn three unexpected habits of originals — including embracing failure. "The greatest originals are the ones who fail the most, because they're the ones who try the most," Grant says. "You need a lot of bad ideas in order to get a few good ones."

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Announcing the Launch of the new National Arts Marketing Project Website!

Posted by Laura Kakolewski, Jan 25, 2017 0 comments

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

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Museum Hack's Sizzle Reel

Video

This video from the group Museum Hack demostrates the vitality and energy of the organization's commitment to bringing fun back into a musuem visit. Aimed at millennials, Museum Hack's associates encourage selfies with the art, love ot dish gossip, and talk about the cost of the art work. Anything and everything to share how much fun art really is. As cultural institution they are setting a standard for engaging audiences in new ways and they are drawing more than just millennials to museums as a result. Learn more about them on their website at https://museumhack.com/.

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image of museum visitors

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