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How to Sell on Instagram

Do you want to use Instagram as a revenue stream?
Friday, November 25, 2016

Jasmine Star, a professional photographer who specializes in Instagram marketing, shares her story—which starts with law school, transitions over to photography, and ultimately goes to Instagram. Jasmine is sure to inspire you with ways to sell with Instagram.

Yes
Source Name: 
Social Media Examiner
Author Name: 
Michael Stelzner

Social Media Inflation Index

"Call it social media inflation. Nominally, you may have a lot more followers this year — but if your audience growth didn’t outpace the competition or the industry average, then the value of your social audience likely depreciated.

Sure, some brands grow “smarter” than others. Sweepstakes and giveaways, for example, might result in more followers, but are less likely to convert “likes” into loyal customers. But without historical and competitive context, reporting on follower growth is an empty, self-congratulatory exercise.

Enter the 2016 Social Media Inflation Index. We used the TrackMaven digital analytics software platform to analyze a sample of 26,965 brands across all industries. The results, presented in the summary graph below, display the median monthly follower growth percentage per brand on five major social networks — Facebook, Twitter, Instagram, LinkedIn, and Pinterest — across 2015."

Just how good is your growth? As more people join social networks worldwide, is the value of your brand audeince depreciating?

Infographic
Kara Bruney
1
File Title: 
Social Media Inflation Index
Publisher Reference: 
TrackMaven
One Pagers
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
2017
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How I Used Facebook to Raise $30,000 (And What Arts Marketers Can Learn From This)

How to Use Facebook Ads to Boost Your Best Content
Tuesday, May 2, 2017

Do you use Facebook ads?

Have you considered creating Facebook ads from your top-performing organic posts?

To explore how to identify and boost your best Facebook content, read this interview by Michael Stelzner of Larry Kim.

Yes
Source Name: 
Social media Examiner
Author Name: 
Michael Stelzner

The Internet of Earth Things

What happens when you take a Boeing-grade rocket scientist and send him all over the planet with National Geographic? You birth an entirely new industry. Shah Selbe is one of the key pioneers of Conservation Tech, a field that combines social media, technology, science and social psychology to solve the Earth's problems. As a NatGeo Explorer, he is one of a few selected to go on MacGyver-like missions in remote areas most affected by things like climate change, poaching, illegal fishing, drilling, extinction, and sometimes Mother Nature herself. Along the way, he has coined the phrase "Internet of Earth Things," highlighting the fact that next evolution of digital/social connectivity is being connected to the planet. On Innovation Crush, Shah discusses the hurdles of being a young scientist among is stayed peers, his transition from rocket to earth science, his desire to work with VC's, and and that one time he used a FedEx strategy to solve a fishing problem.

Preview Image: 
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Facebook’s algorithm isn’t surfacing one-third of our posts. And it’s getting worse

Monday, April 17, 2017

Starting in January of this year, we at the Chicago Tribune started to anecdotally see a fairly significant change in our post reach. We weren’t seeing a huge difference in post consumption or daily average reach, but we were just seeing more misses than hits. At the Tribune, we have a fairly stable and predictable audience. We had around a half million fans at the end of March and have seen slow but steady growth in the last year. Most Facebook posts fell into the 25,000 to 50,000 reach range — with a few big successes and few spectacular failures each day, usually based on the quality of the content or the quality and creativity of the share.

Yes
Source Name: 
Medium
Author Name: 
Kurt Gessler

The Do's and Don'ts of Infographic Typography

One of the most important, but least considered parts of designing an infographic is typography.
Tuesday, April 18, 2017

One of the most important, but least considered parts of designing an infographic is typography. After all, picking the right fonts is exceptionally hard. Besides the fact that there are thousands of options, finding the “right” font is actually really subjective. Different designers have different fonts tastes, and any designer could any number of fonts in their designs.

Yes
NAMP Resource Categories: 
Source Name: 
Hubspot
Author Name: 
Kate Taylor Mighty

Facebook’s Snapchat Envy Shows In Its New Stories And Camera

Like Instagram, WhatsApp, and Messenger before it, Facebook is co-opting Snap’s bright ideas and trying to make them its own
Tuesday, April 18, 2017

For years now, Mark Zuckerberg has been confidently predicting that within half a decade, video will become the dominant form of content that folks share on Facebook. That expectation has led to features such as Facebook Live video streaming. But when it comes to encouraging people to share, the app’s primary call to action–the question “What’s on your mind?” and a text field–has continued to emphasize words over visuals.

Yes
NAMP Resource Categories: 
Source Name: 
Fast Company
Author Name: 
Harry McCracken

6 Brand Certifications to Make You a Better Social Media Marketer

Nearly eight in 10 middle-skill jobs now require digital skills here’s what you can do to bridge the gap on your own.
Thursday, April 13, 2017

As new technologies are being introduced in the workplace, the skills needed to make the most of them are changing as well. Playing catch-up has proven to take a toll in the job hunt, as current employees and recent graduates struggle to find the skills required to stay competitive.

Yes
NAMP Resource Categories: 
Source Name: 
Hootsuite
Author Name: 
Kaylynn Chong

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