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NAMP Ignite Talks: Digital Trends

Video
We live in a digital first, mobile first world. Now’s the time for arts and cultural marketers to meet audiences where they are.
 
In this NAMP Ignite Talk, President of Capacity Interactive, Inc. Erik Gensler joins David Wyatt, Co-founder & Business Director of Wyatt Brand in discussing why arts and cultural organizations should adopt video marketing as a part of their marketing strategy, and share tips for effectively leveraging it. 
 
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One Ring to Convert Them All: Using Topical Events to Turn New Prospects into Single Ticket Buyers

Getting the right message to the right people at the right time. But what does that actually look like in practice?
Wednesday, March 15, 2017

When you’re thinking about social content, think about the 70/30 rule of engagement. 70% of your content should be giving users interesting, fun, and shareable content. Do that correctly and you've earned the right to give users 30% sales content. One way to create good 70% content is to tap into what's going on in the world outside of your organization. This is called a social “sweet spot.”

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Source Name: 
Capacity Interactive
Author Name: 
Sam Kindler

Luxury Brands: 4 Secrets To Marketing In The Digital Age

Today’s consumer is simultaneously a curator and a virtual artist.
Friday, March 17, 2017

As head of a digital marketing agency that works with high-end luxury brands, here are some of the key lessons I’ve learned and the four rules you can apply to grow your own brand.

 

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NAMP Resource Categories: 
Source Name: 
Forbes
Author Name: 
Shama Hyder

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

LinkedIn is a highly valuable tool to network with like-minded professionals.
Thursday, February 16, 2017

It might seem a little bit intimidating. You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize.

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NAMP Resource Categories: 
Source Name: 
Hubspot
Author Name: 
Amanda Sibley

How Companies Will Use Social Media in 2017

2016 brought the "reachpocalypse," and much else besides. Here's what comes next for the embattled world of social media.
Thursday, February 16, 2017

Let’s travel back to a simpler time, shall we? It’s November 6, 2007, and Facebook has just launched something called Pages. Now, companies can have an official presence on the network, just like real people! The first day, 100,000 Pages launch, with brands from Coca-Cola to Verizon and Blockbuster getting onboard. In the years afterward, millions of companies raced to build up audiences they can reach directly and on-demand, through the sheer magic of social media.

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Source Name: 
Fast Company
Author Name: 
Ryan Holmes

5 Snapchat Metrics You Need To Know

Snapchat is growing at an annual rate of 30%, making it ideal for marketing campaigns.
Thursday, February 16, 2017

At an annual growth rate of 30%, Snapchat is now the platform of choice for innovative companies looking for a way to capture the attention of ad-wary teenage and millennial users (eMarketer). Measuring campaigns by the following Snapchat metrics can help brands determine how well each branded or brand sponsored Snap or Story is performing (and how to optimize campaigns in the future).

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Source Name: 
Mediakix
Author Name: 
Mediakix Team

6 Podcasts That Will Make You a Better Social Media Marketer

Here are six podcasts we recommend to get you started.
Thursday, February 16, 2017

Podcasts are steadily growing in popularity (thanks Serial) and yet I’m still surprised by the amount of people who turn their noses up at them, or assume they’re just another form of “boring talk radio.” There’s a reason the act of oral storytelling is as old as human language itself, after all. It’s a form of communication that can still capture our attention and keep us engaged despite the countless other forms of stimulus we face at every moment. 

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NAMP Resource Categories: 
Source Name: 
Hootsuite
Author Name: 
Sarah Dawley

50 Best Tweets from the 2016 National Arts Marketing Project Conference

On November 11-14, over 600 arts marketers came together in Austin, Texas to explore the latest arts marketing strategies through the lens of this year's Conference theme, Fueling Change. Attendees shared new models, swapped ideas, and deepened connections. Topics explored the latest in digital marketing, social media, revenue generation, audience engagement, innovation, and more. 

We captured thousands of tweets at #NAMPC, so we've selected the Best 50 from the #NAMPC tweet deck for you to enjoy and share with others. 
 
E-Book
Juliet Ramirez
50 Best Tweets from the 2016 National Arts Marketing Project Conference
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File Title: 
50 Best Tweets from the 2016 national Arts Marketing Project Conference
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
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namp preview image: 

Announcing the Launch of the new National Arts Marketing Project Website!

Posted by Laura Kakolewski, Jan 25, 2017 0 comments

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

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