Resource Library

Thank you to the many people who have been blog contributors to, and readers of ArtsBlog over the years. ArtsBlog has long been a space where we uplifted stories from the field that demonstrated how the arts strengthen our communities socially, educationally, and economically; where trends and issues and controversies were called out; and advocacy tools were provided to help you make the case for more arts funding and favorable arts policies.

As part of Americans for the Arts’ recent Strategic Realignment Process, we were asked to evaluate our storytelling communications platforms and evolve the way we share content. As a result, we launched the Designing Our Destiny portal to explore new ways of telling stories and sharing information, one that is consistent with our longtime practice of, “No numbers without a story, and no stories without a number.”

As we put our energy into developing this platform and reevaluate our communications strategies, we have put ArtsBlog on hold. That is, you can read past blog posts, but we are not posting new ones. You can look to the Designing Our Destiny portal and our news items feed on the Americans for the Arts website for stories you would have seen in ArtsBlog in the past.

ArtsBlog will remain online through this year as we determine the best way to archive this valuable resource and the knowledge you’ve shared here.

As ever, we are grateful for your participation in ArtsBlog and thank you for your work in advancing the arts. It is important, and you are important for doing it.

111 ITEMS FOUND


Mr. Ceylon Narvelle Mitchell

NAMPC Newbie Takeaways

Posted by Mr. Ceylon Narvelle Mitchell, Dec 11, 2019 0 comments


Mr. Ceylon Narvelle Mitchell

The 2019 National Arts Marketing Project Conference in Miami, FL was my first arts administration conference and I had a wonderful time! As an individual artist cultivating diverse audiences as well as an entrepreneur serving clients across the arts ecosystem, #NAMPC was the most ideal professional development for both my artistic and administrative growth. 

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Mr. Kirk Bentley

Make Your Emails Accessible for Everyone

Posted by Mr. Kirk Bentley, Oct 18, 2019 0 comments


Mr. Kirk Bentley

As arts marketers, we’re always working to deliver the best experiences. Creating the perfect message and reaching out to interested followers at just the right time is our mission. But you could be missing out on connecting with a large segment of your fans by not optimizing your emails for accessibility.

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Daniel Gallant

Uneasy Lies the Tweet

Posted by Daniel Gallant, Oct 16, 2019 0 comments


Daniel Gallant

Why don’t more arts entities prioritize social media? Too many arts entities that could benefit from the strategic use of paid social media resources hesitate to avail themselves of the powerful tools offered by Facebook, Instagram, and other platforms.

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Krisi Packer

Your Fans Don't Care How Excited You Are (and Other Lessons on Social Media Authenticity)

Posted by Krisi Packer, Jul 10, 2019 0 comments


Krisi Packer

The digital landscape is crowded, and with human attention spans coming in at 8.25 seconds (yes, that’s shorter than the attention span of a goldfish), arts marketers need to create content that not only stands out but also helps them connect with their audiences.

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TAGGED WITH:

Meeting the Challenges of Arts Marketers

Video

Ceci Dadisman, Mark Cardwell, Beth Prevor, and Rob Maguire talk about their greatest challenges as arts marketers and why they’re looking forward to this year’s National Arts Marketing Project Conference. Learn more about 2018 NAMP Conference in Seattle: https://namp.americansforthearts.org/

NAMP Resource Categories: 

When Will the VR Revolution Come for Marketers?

Have you tried virtual reality yet? It’s a pretty common question among marketing and media types, who are excited by the new technology as much as anyone. If you have tried it, in all likelihood you’ve used Google Cardboard, Facebook’s Oculus, or Samsung’s Gear.

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Source Name: 
Contently
Author Name: 
Dillon Baker

36 Useful Apps and Online Tools for Nonprofits

The number of low-cost or free apps and online tools available to nonprofits today is astounding. Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web, email, social media, and visual content.

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Source Name: 
Nonprofit Tech for Good
Author Name: 
Heather Mansfield

10 Brands You Should Follow on Snapchat Immediately

If you're looking for inspiration and a little direction on how to leverage Snapchat, there are plenty of big brands to light the way. Here's a list of the top 10 you should follow now to keep an eye out for their upcoming snap stories.

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NAMP Resource Categories: 
Source Name: 
Inc.
Author Name: 
Sujan Patel

5 Snapchat Metrics You Need To Know

Snapchat is growing at an annual rate of 30%, making it ideal for marketing campaigns.
Thursday, February 16, 2017

At an annual growth rate of 30%, Snapchat is now the platform of choice for innovative companies looking for a way to capture the attention of ad-wary teenage and millennial users (eMarketer). Measuring campaigns by the following Snapchat metrics can help brands determine how well each branded or brand sponsored Snap or Story is performing (and how to optimize campaigns in the future).

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Source Name: 
Mediakix
Author Name: 
Mediakix Team

How Companies Will Use Social Media in 2017

2016 brought the "reachpocalypse," and much else besides. Here's what comes next for the embattled world of social media.
Thursday, February 16, 2017

Let’s travel back to a simpler time, shall we? It’s November 6, 2007, and Facebook has just launched something called Pages. Now, companies can have an official presence on the network, just like real people! The first day, 100,000 Pages launch, with brands from Coca-Cola to Verizon and Blockbuster getting onboard. In the years afterward, millions of companies raced to build up audiences they can reach directly and on-demand, through the sheer magic of social media.

Yes
Source Name: 
Fast Company
Author Name: 
Ryan Holmes

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