Resource Library


Make It For Your Audience's Audience

How to create things that help themselves get shared
Thursday, May 25, 2017

One of the major goals in social media is to not only get a lot of "Likes" on our posts but to turn those likes into shares so that we're constantly reaching a new and wider audience. Unfortunately this isn't an easy task and could possibly stem from us focusing in on the wrong people. In this article, Steve Bryant explores the idea of getting shares from having our content centered around writing for our audience's audience. 

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Steve Bryant

The Power of Visual Storytelling

Saturday, August 5, 2017

Whether you're promoting a product, event, or the organization itself, visual storytelling is a crucial part of any online marketing campaign. This is especially true with social media being the driving force of it all. Digital Marketer, David Verjano, gives the run down on the importance of visual storytelling and the various types of graphics to best fit our campaigns.

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Verjano Communications
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David Verjano

How To (And How Not To) Use Memes For Online Marketing

Monday, June 12, 2017

Admit it ... we all love a good meme. When the text and image all fit together to get a message across that people understand and resond to, it's a huge marketing win. Unfortunately, this isn't a simple task, but Jayson DeMers helps to lay out some rules for success with using memes on your next online marketing campaign.

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Jayson DeMers

How to Sell on Instagram

Do you want to use Instagram as a revenue stream?
Friday, November 25, 2016

Jasmine Star, a professional photographer who specializes in Instagram marketing, shares her story—which starts with law school, transitions over to photography, and ultimately goes to Instagram. Jasmine is sure to inspire you with ways to sell with Instagram.

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Social Media Examiner
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Michael Stelzner

Social Media Inflation Index

"Call it social media inflation. Nominally, you may have a lot more followers this year — but if your audience growth didn’t outpace the competition or the industry average, then the value of your social audience likely depreciated.

Sure, some brands grow “smarter” than others. Sweepstakes and giveaways, for example, might result in more followers, but are less likely to convert “likes” into loyal customers. But without historical and competitive context, reporting on follower growth is an empty, self-congratulatory exercise.

Enter the 2016 Social Media Inflation Index. We used the TrackMaven digital analytics software platform to analyze a sample of 26,965 brands across all industries. The results, presented in the summary graph below, display the median monthly follower growth percentage per brand on five major social networks — Facebook, Twitter, Instagram, LinkedIn, and Pinterest — across 2015."

Just how good is your growth? As more people join social networks worldwide, is the value of your brand audeince depreciating?

Kara Bruney
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Social Media Inflation Index
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One Pagers
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How I Used Facebook to Raise $30,000 (And What Arts Marketers Can Learn From This)

How to Use Facebook Ads to Boost Your Best Content
Tuesday, May 2, 2017

Do you use Facebook ads?

Have you considered creating Facebook ads from your top-performing organic posts?

To explore how to identify and boost your best Facebook content, read this interview by Michael Stelzner of Larry Kim.

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Social media Examiner
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Michael Stelzner


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