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27 ITEMS FOUND

Facebook’s algorithm isn’t surfacing one-third of our posts. And it’s getting worse

Monday, April 17, 2017

Starting in January of this year, we at the Chicago Tribune started to anecdotally see a fairly significant change in our post reach. We weren’t seeing a huge difference in post consumption or daily average reach, but we were just seeing more misses than hits. At the Tribune, we have a fairly stable and predictable audience. We had around a half million fans at the end of March and have seen slow but steady growth in the last year. Most Facebook posts fell into the 25,000 to 50,000 reach range — with a few big successes and few spectacular failures each day, usually based on the quality of the content or the quality and creativity of the share.

Yes
Source Name: 
Medium
Author Name: 
Kurt Gessler

5 Snapchat Metrics You Need To Know

Snapchat is growing at an annual rate of 30%, making it ideal for marketing campaigns.
Thursday, February 16, 2017

At an annual growth rate of 30%, Snapchat is now the platform of choice for innovative companies looking for a way to capture the attention of ad-wary teenage and millennial users (eMarketer). Measuring campaigns by the following Snapchat metrics can help brands determine how well each branded or brand sponsored Snap or Story is performing (and how to optimize campaigns in the future).

Yes
Source Name: 
Mediakix
Author Name: 
Mediakix Team

50 Best Tweets from the 2016 National Arts Marketing Project Conference

On November 11-14, over 600 arts marketers came together in Austin, Texas to explore the latest arts marketing strategies through the lens of this year's Conference theme, Fueling Change. Attendees shared new models, swapped ideas, and deepened connections. Topics explored the latest in digital marketing, social media, revenue generation, audience engagement, innovation, and more. 

We captured thousands of tweets at #NAMPC, so we've selected the Best 50 from the #NAMPC tweet deck for you to enjoy and share with others. 
 
E-Book
Juliet Ramirez
50 Best Tweets from the 2016 National Arts Marketing Project Conference
50
File Title: 
50 Best Tweets from the 2016 national Arts Marketing Project Conference
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
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Announcing the Launch of the new National Arts Marketing Project Website!

Posted by Laura Kakolewski, Jan 25, 2017 0 comments

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

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Americans Speak Out About the Arts: An In-Depth Look at Perceptions and Attitudes About the Arts in America

It’s undeniable—the arts transform people and communities every day. But how do United States citizens feel about the arts? Do they value artistic activities and arts education? Do our country’s citizens feel the arts are an important part of their lives and do they support government funding for the arts?

There’s no need to guess at the answers for these questions. New research by Americans for the Arts provides an in-depth look at the perceptions and attitudes about the arts in the United States. An Americans for the Arts and Ipsos Public Affairs survey of more than 3,000 American adults over the age of 18 in December 2015, provides current insight on topics including support for arts education and government arts funding, personal engagement in the arts, the personal benefits and well-being that come from engaging in the arts, and if/how those benefits extend more broadly to the community.

This report is an in-depth look at the perceptions and attitudes about the arts in the United States. An Americans for the Arts and Ipsos Public Affairs survey of more than 3,000 American adults over the age of 18 in December 2015, provides current insight on topics including support for arts education and government arts funding, personal engagement in the arts, the personal benefits and well-being that come from engaging in the arts, and if/how those benefits extend more broadly to the community.

Report
Americans for the Arts
54
Publisher Reference: 
Americans for the Arts
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
2016
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13 Social Media Infographics Every Marketer Needs to See: Volume 2

Last year, we created our first edition of 13 Social Media Infographics Every Marketer Needs to See, Volume 1. Since then, the creation and distribution of infographics has exploded and become the most widespread and effective form of visual communication of data and statistics. This is especially beneficial for arts marketers, who relish in the ability to absorb data through creatively illustrated patterns, trends, and relationships.

Since our first e-book, we've seen the rise of some new influential players in the game of social media, such as Pinterest, Instagram, and Google+. As such, we are back with 13 more timely, more chic, and more instructive infographics to give you this year's biggest trends and best practices for staying ahead of the digital marketing curve.

In this e-book, 13 Social Media Infographics That Every Marketer Needs to See, Volume 2, you will:

  • Find out how this year's social media practices have given rise to the "Slacktivist" phenomenon
  • Stop grappling with whether or not there is measurable ROI in social media
  • Learn how marketers can use Pinterest, the hottest social media site on the web, to their advantage
  • Take a ride on the Instagram wave and its incredible growth among users
  • Cultivate an appreciation for non-profits that believe in social media despite limited budgets

In this e-book, 13 Social Media Infographics That Every Marketer Needs to See, Volume 2, you will:

  • Find out how this year's social media practices have given rise to the "Slacktivist" phenomenon
  • Stop grappling with whether or not there is measurable ROI in social media
  • Learn how marketers can use Pinterest, the hottest social media site on the web, to their advantage
  • Take a ride on the Instagram wave and its incredible growth among users
  • Cultivate an appreciation for non-profits that believe in social media despite limited budgets
E-Book
Americans for the Arts
National Arts Marketing Project E-Book
28
Publisher Reference: 
Americans for the Arts (ArtsMarketing.org)
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
2012
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Take the Fear out of ROI

Between print advertising, direct mail, and social media marketing, it may feel overwhelming and time-consuming to stop and decipher which marketing efforts are working and which aren't. But in the long run, measuring your return on investment (ROI) for your marketing initiatives will show your arts organization which efforts are effective and profitable, and which efforts may just be a drain on your budget and time.

In this e-Book, Take the Fear out of ROI, you'll learn how to measure the ROI of a number of different marketing campaigns that you can apply to your own work. You'll:

  • Absorb just what Return on Investment means and why it is so advantageous to your everyday work.
  • Allow our friendly pig Stuart to guide you in measuring the ROI on his e-mail marketing campaign, a direct mail piece, social media marketing, and more!
  • Understand key points (we call them truisms) about return on investment that will dispel any lingering FEAR you may have!

In this e-Book, Take the Fear out of ROI, you'll learn how to measure the ROI of a number of different marketing campaigns that you can apply to your own work.

E-Book
Americans for the Arts
National Arts Marketing Project E-Book
28
Publisher Reference: 
Americans for the Arts (ArtsMarketing.org)
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
2012
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NAMP Resource Categories: 

Marketing Mixology:13 Social Media Infographics Every Marketer Needs to See

The marketing philosophy of these digital times is undeniable: varied, visually rich content is the key to a successful marketing mix in 2013. Review some of the best infographics in the e-book, Marketing Mixology:13 Social Media Infographics Every Marketer Needs to See. Infographics are now more elaborate and informative than ever. And it’s no wonder—infographics pack a punch. They frame data so that numbers construct a story, allowing users to digest information in a compelling, accessible way. This carefully-curated collection of social media infographics tells a story of its own about the state of social media in 2013.

In this e-book Marketing Mixology: 13 Social Media Infographics Every Marketer Needs to See you’ll find:

  • Tips on content strategy
  • Insights into the newest developments in social platforms
  • Helpful best practices on everything from SEO to video marketing

Looking for a refreshing taste of social media? Eager to give your organization’s marketing mix a twist? Want to ensure your content is good to the last drop? Marketing Mixology has a tall glass of gorgeous graphics all in one place and poured just for you.

The marketing philosophy of these digital times is undeniable: varied, visually rich content is the key to a successful marketing mix in 2013. Review some of the best infographics in the e-book, Marketing Mixology:13 Social Media Infographics Every Marketer Needs to See. Infographics are now more elaborate and informative than ever. And it’s no wonder—infographics pack a punch. They frame data so that numbers construct a story, allowing users to digest information in a compelling, accessible way. This carefully-curated collection of social media infographics tells a story of its own about the state of social media in 2013.

E-Book
Americans for the Arts
National Arts Marketing Project E-Book
30
Publisher Reference: 
Americans for the Arts (ArtsMarketing.org)
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
2013
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The Tanning of America

"It could be fair to say that Steve Stoute is one of the more noticeable figures in the recent flurry of Madison Avenue ad talismans. That’s partly because he is African-American. But it’s also because he still has the unfazed complexion of a baby—a baby with a mustache, mind you. He doesn’t look much older than he did when I first met him almost twenty years ago. Back then, Peter Arnell, who was on his way to becoming a certifiable ad legend, used to frequent the same Italian restaurant in Greenwich Village that I did. Peter was a big fellow in those days and he would often share a table with a lot of main courses and a good-looking young kid named Steve. Steve had the sort of winning way that indicated he might be going places, and I just assumed he was Peter’s assistant. A few years later, I was surprised to discover that not only was Steve not Peter’s assistant, he was his partner. Not only that: They had just sold their marketing company for a good many millions of dollars.

In a way, if you were there, you could see it all happening in front of you. Steve was like a sponge. He wanted to know about everything and everyone. He trimmed down, got a great tailor, and even figured out how to show up for lunch on time. Beyond that, he had the passion, the curiosity, and a willingness to try anything that all successful people have. And he had enough moxie to fuel the long journey from Queens across the East River to Manhattan. For the son of hardworking immigrants from Trinidad, that is about as tough and as far a distance as you’re ever going to travel in this country.

Steve founded Translation Consulting & Brand Imaging in 2004. I’m never quite sure what branding people do exactly, but I know that Steve is broadly admired for his lucrative pairings of the well known and the well made. He’s fashioned himself into the host of a kind of commercial cocktail party where some of the world’s biggest stars and some of the world’s biggest companies couple up at just the right moment. And in advertising, as with show business or the hospitality industry, timing is everything. Steve is the architect behind Gwen Stefani and Hewlett-Packard, Justin Timberlake and McDonald’s, Jay-Z and Reebok, Lady Gaga and MAC Cosmetics. The list goes on.

The Tanning of America chronicles the economics, politics, and poetry of hip-hop culture and how it propelled the rise of brands as diverse as Tommy Hilfiger, Cristal champagne, Versace, Timberland, Nordica, and Woolrich. Insofar as I have come to understand him over the years—both as a friend and as someone I just generally admire—Steve’s success comes from being a master observer. He has the great adman’s ability to pick up on imperceptible ripples in the culture—ripples that will in time become waves. And then he just gets on top of them and rides the big ones to glory." [Introduction by Graydon Carter]

Steve Stoute traces how the “tanning” phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same “mental complexion” based on shared experiences and values, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. Drawing from his company’s case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider’s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.

Book
Stoute, Steve
1592407382
304
Publisher Reference: 
Avery Publishing Group
Research Abstract
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
August 2012
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36 Useful Apps and Online Tools for Nonprofits

The number of low-cost or free apps and online tools available to nonprofits today is astounding. Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web, email, social media, and visual content.

Yes
Source Name: 
Nonprofit Tech for Good
Author Name: 
Heather Mansfield

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