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31 ITEMS FOUND

Social Media Inflation Index

"Call it social media inflation. Nominally, you may have a lot more followers this year — but if your audience growth didn’t outpace the competition or the industry average, then the value of your social audience likely depreciated.

Sure, some brands grow “smarter” than others. Sweepstakes and giveaways, for example, might result in more followers, but are less likely to convert “likes” into loyal customers. But without historical and competitive context, reporting on follower growth is an empty, self-congratulatory exercise.

Enter the 2016 Social Media Inflation Index. We used the TrackMaven digital analytics software platform to analyze a sample of 26,965 brands across all industries. The results, presented in the summary graph below, display the median monthly follower growth percentage per brand on five major social networks — Facebook, Twitter, Instagram, LinkedIn, and Pinterest — across 2015."

Just how good is your growth? As more people join social networks worldwide, is the value of your brand audeince depreciating?

Infographic
Kara Bruney
1
File Title: 
Social Media Inflation Index
Publisher Reference: 
TrackMaven
One Pagers
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
2017
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What is Culture Track?

"Culture Track is the largest tracking study focused exclusively on the ever-changing attitudes and behaviors of U.S. cultural consumers, as well as the trends in attendance and the motivators and barriers that affect participation. It has been fielded six times since 2001.

Culture Track 2014 is the product of over a decade of LaPlaca Cohen’s research and dedication to producing a current, highly-actionable resource for the leading cultural institutions across the nation.

The 2014 edition of Culture Track arrives at a pivotal moment for cultural organizations nationwide. Audience behaviors and expectations are changing rapidly, driven by ever-multiplying and diversifying options for spending leisure time, and by technology developments that are fundamentally altering the way we interface with our world. The implications for cultural institutions are significant and, without close study, difficult to determine." [Introduction p. 1]

LaPlaca Cohen worked in partnership with research firm Campbell Rinker to field Culture Track 2014. The study was conducted using a nationwide online survey with 4,026 respondents, representing all 50 states. Respondents were U.S. residents ages 18 or over who were double-confirmed for interest in cultural events and attendance to at least one cultural activity in the past year. The study defines cultural participation as attendance to a specific range of cultural activities, such as museums/art exhibits, theater, music, file festival, opera, zoos, botantical gardents, and more.

Report
LaPlaca Cohen Agency
117
File Title: 
Cukture Track '14
Publisher Reference: 
LaPlaca Cohen
Research Abstract
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
2014
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How I Used Facebook to Raise $30,000 (And What Arts Marketers Can Learn From This)

How to Use Facebook Ads to Boost Your Best Content
Tuesday, May 2, 2017

Do you use Facebook ads?

Have you considered creating Facebook ads from your top-performing organic posts?

To explore how to identify and boost your best Facebook content, read this interview by Michael Stelzner of Larry Kim.

Yes
Source Name: 
Social media Examiner
Author Name: 
Michael Stelzner

Predict This!

Video

Under the alias of Dr. Data, Eric Siegel, Ph.D., founder of Predictive Analytics World and author of the popular and critically acclaimed "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die," today released the first known rap video about predictive analytics in existence.

While nerdcore and other sub-genres of hip hop may tread upon niche topics, “PREDICT THIS!” is the first pop song to feature infotainment value via legitimate academic/tech content with Gangnam Style (from Psy) humor, and media-blending 80’s throwback visuals.

Featuring green-screen technology, a faux TED talk, and choreographed dance routines featuring "sexy geeks," the video aims to spread the word about both the power of prediction: nerds are the new cool, data is the new oil, and predictive analytics is the latest evolutionary step of the Information Age.

When asked to comment, Dr. Siegel said, "I only answer to 'Dr. Data' now." After we apologized, the award-winning author graced us with, "Look, I’ve dropped my iPhone a million times. But today I dropped a rap video for the very first time." Siegel then muttered something about his friends and family suggesting he not quit his day job.
 

NAMP Resource Categories: 
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Facebook’s algorithm isn’t surfacing one-third of our posts. And it’s getting worse

Monday, April 17, 2017

Starting in January of this year, we at the Chicago Tribune started to anecdotally see a fairly significant change in our post reach. We weren’t seeing a huge difference in post consumption or daily average reach, but we were just seeing more misses than hits. At the Tribune, we have a fairly stable and predictable audience. We had around a half million fans at the end of March and have seen slow but steady growth in the last year. Most Facebook posts fell into the 25,000 to 50,000 reach range — with a few big successes and few spectacular failures each day, usually based on the quality of the content or the quality and creativity of the share.

Yes
Source Name: 
Medium
Author Name: 
Kurt Gessler

5 Snapchat Metrics You Need To Know

Snapchat is growing at an annual rate of 30%, making it ideal for marketing campaigns.
Thursday, February 16, 2017

At an annual growth rate of 30%, Snapchat is now the platform of choice for innovative companies looking for a way to capture the attention of ad-wary teenage and millennial users (eMarketer). Measuring campaigns by the following Snapchat metrics can help brands determine how well each branded or brand sponsored Snap or Story is performing (and how to optimize campaigns in the future).

Yes
Source Name: 
Mediakix
Author Name: 
Mediakix Team

50 Best Tweets from the 2016 National Arts Marketing Project Conference

On November 11-14, over 600 arts marketers came together in Austin, Texas to explore the latest arts marketing strategies through the lens of this year's Conference theme, Fueling Change. Attendees shared new models, swapped ideas, and deepened connections. Topics explored the latest in digital marketing, social media, revenue generation, audience engagement, innovation, and more. 

We captured thousands of tweets at #NAMPC, so we've selected the Best 50 from the #NAMPC tweet deck for you to enjoy and share with others. 
 
E-Book
Juliet Ramirez
50 Best Tweets from the 2016 National Arts Marketing Project Conference
50
File Title: 
50 Best Tweets from the 2016 national Arts Marketing Project Conference
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
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Americans Speak Out About the Arts: An In-Depth Look at Perceptions and Attitudes About the Arts in America

It’s undeniable—the arts transform people and communities every day. But how do United States citizens feel about the arts? Do they value artistic activities and arts education? Do our country’s citizens feel the arts are an important part of their lives and do they support government funding for the arts?

There’s no need to guess at the answers for these questions. New research by Americans for the Arts provides an in-depth look at the perceptions and attitudes about the arts in the United States. An Americans for the Arts and Ipsos Public Affairs survey of more than 3,000 American adults over the age of 18 in December 2015, provides current insight on topics including support for arts education and government arts funding, personal engagement in the arts, the personal benefits and well-being that come from engaging in the arts, and if/how those benefits extend more broadly to the community.

This report is an in-depth look at the perceptions and attitudes about the arts in the United States. An Americans for the Arts and Ipsos Public Affairs survey of more than 3,000 American adults over the age of 18 in December 2015, provides current insight on topics including support for arts education and government arts funding, personal engagement in the arts, the personal benefits and well-being that come from engaging in the arts, and if/how those benefits extend more broadly to the community.

Report
Americans for the Arts
54
Publisher Reference: 
Americans for the Arts
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
2016
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13 Social Media Infographics Every Marketer Needs to See: Volume 2

Last year, we created our first edition of 13 Social Media Infographics Every Marketer Needs to See, Volume 1. Since then, the creation and distribution of infographics has exploded and become the most widespread and effective form of visual communication of data and statistics. This is especially beneficial for arts marketers, who relish in the ability to absorb data through creatively illustrated patterns, trends, and relationships.

Since our first e-book, we've seen the rise of some new influential players in the game of social media, such as Pinterest, Instagram, and Google+. As such, we are back with 13 more timely, more chic, and more instructive infographics to give you this year's biggest trends and best practices for staying ahead of the digital marketing curve.

In this e-book, 13 Social Media Infographics That Every Marketer Needs to See, Volume 2, you will:

  • Find out how this year's social media practices have given rise to the "Slacktivist" phenomenon
  • Stop grappling with whether or not there is measurable ROI in social media
  • Learn how marketers can use Pinterest, the hottest social media site on the web, to their advantage
  • Take a ride on the Instagram wave and its incredible growth among users
  • Cultivate an appreciation for non-profits that believe in social media despite limited budgets

In this e-book, 13 Social Media Infographics That Every Marketer Needs to See, Volume 2, you will:

  • Find out how this year's social media practices have given rise to the "Slacktivist" phenomenon
  • Stop grappling with whether or not there is measurable ROI in social media
  • Learn how marketers can use Pinterest, the hottest social media site on the web, to their advantage
  • Take a ride on the Instagram wave and its incredible growth among users
  • Cultivate an appreciation for non-profits that believe in social media despite limited budgets
E-Book
Americans for the Arts
National Arts Marketing Project E-Book
28
Publisher Reference: 
Americans for the Arts (ArtsMarketing.org)
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
2012
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Pages

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