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NAMP Ignite Talks: Drawing Lines

Video

“Drawing Lines” in Austin, Texas was a community art project inspired by historical political changes happening within the city due to electoral redistricting. For this project, an artist or team of artists worked with each council district to co-create an art piece with residents; all of the projects were then brought together as part of a pop-up gallery along Congress Avenue, a major thoroughfare in the city. “Drawing Lines” used the arts to open conversations about the role art plays in exploring notions of place and in bringing together communities of people.

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Q&A with Three Stellar Content Creators in the Arts

Thursday, July 6, 2017

We all have our own sources of strategy, but it helps to take a look at what other people are doing to see if there are areas we're not tapping into. Capacity Interactive sat down with Lauren Fitzgerald (Director of Marketing and Communications at the New 42nd Street), Amanda Fowler (Marketing Manager at Charlotte Ballet), and Aly Michaud (Digital Marketing Manager at Cincinnati Playhouse in the Park) to pick their brains about the world of content creation.

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Source Name: 
Capacity Interactive
Author Name: 
Lauren Fitzgerald, Amanda Fowler, Aly Michaud

Embrace Pure Randomness

Video

Cathy Deng is a fellow at Buzzfeed Open Lab, where her main projects focus on how to break people out of their bubbles. In her CreativeMornings talk, she encourages the audience to embrace pure randomness through diversity amongst their team and personal interests, in order to help broaden their innovation and truly expereince serendipity.

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What Makes Things Cool?

Video

Ever wonder what exactly makes things cool? Is it the design? The look? The product itself? In this “You Are Here” episode, explore the inner workings of this concept in correlation to designer Raymond Lowey’s (Shell, Coca Cola, Greyhound) familiarity approach along with various studies that prove people tend to subconciously graviate towards the familiar. 

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Serendipity & Evolution

Jennifer Ferro is the President of KCRW, a nonprofit public radio station based in Los Angeles, CA. Her journey started when she was asked by a friend to volunteer for the station to help record a dance concert and 21 years later she's now overseeing the innovation within the organization. On Innovation Crush, Jennifer discusses the importance of building community, having creative freedom amongst your team, and instilling trust amongst your listeners.

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This Shocking Detail Is Going to Change the Way You Use Instagram

Friday, May 12, 2017

Create & Cultivate is an organization that meets in various cities around the country to gather women who are curious creatives and entrepreneurs and discuss topics geared towards marketing & branding. To showcase Instragram—one of the top social media platforms—a panel at their New York event centered around how to maximize its use for business with panelists from Instagram. Claudine Cazian (Head of Entertainment), Lila King (News & Publishing Partnerships), Lauren Wirtzer Seawood (Head of Music Parternships), and Virginia Nam (Fashion Partnerships) discussed the necessary tips and tricks to gain Instagram success. From emphasizing the power of Instagram Stories to using the Explore section, check out this advice from the people who know it best.

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Source Name: 
Create & Cultivate

Make It For Your Audience's Audience

How to create things that help themselves get shared
Thursday, May 25, 2017

One of the major goals in social media is to not only get a lot of "Likes" on our posts but to turn those likes into shares so that we're constantly reaching a new and wider audience. Unfortunately this isn't an easy task and could possibly stem from us focusing in on the wrong people. In this article, Steve Bryant explores the idea of getting shares from having our content centered around writing for our audience's audience. 

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Source Name: 
Medium
Author Name: 
Steve Bryant

The Power of Visual Storytelling

Saturday, August 5, 2017

Whether you're promoting a product, event, or the organization itself, visual storytelling is a crucial part of any online marketing campaign. This is especially true with social media being the driving force of it all. Digital Marketer, David Verjano, gives the run down on the importance of visual storytelling and the various types of graphics to best fit our campaigns.

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Source Name: 
Verjano Communications
Author Name: 
David Verjano

How Google Street View Became An Art Form

A zoom-in on the strange and sublime art of Street View, which turns ten years old this week.
Thursday, May 25, 2017

On May 25, Google Street View celebrated its 10th anniversary. What was meant as a more realistic way for users to view cities and towns around the world turned into a source of inspiration for numerous artists over the years. Whether creating hyperlapse videos to take viewers on a virtual roadtrip, or using the images to send a message about the interactions between humans and technology, artists have embraced this simple feature and used their creativity to mold and shape it into various forms of art.

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Source Name: 
Fast Company
Author Name: 
Allison L. Rowland & Chris Ingraham

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