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Universal Design Thinking

Having lost his ability to walk at age 5, and the ability to breathe solely on his own later in life, Dr. Victor Pineda has grown to become the consummate multi-hyphenate: scholar, professor, activist, filmmaker, international guest speaker, social design thinker, and White House appointee under President Obama. His day job affords him the ability to travel the world, working with governments, businesses, and locals on inclusion initiatives for persons with disabilities. His passions afford him a creative twist on everything he does, from adapting and creating new technologies, to working with the likes of Microsoft and the UN. On Innovation Crush, Victor dishes on several principles of innovation from universal design thinking, to the power of simplification, to policy change. More at worldenabled.org.

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Businesses Behind Bars with Chris Redlitz

5 years ago, Chris Redlitz walked into San Quentin prison for the first time. He came out a changed man...luckily only 3 hours later. The serial entrepreneur and technology visionary had reluctantly visited to speak to inmates about entrepreneurship, but the passion he witnessed in that room convinced him to start The Last Mile, a business and technology incubator inside San Quentin, the oldest prison in California. On Innovation Crush, Chris walks us through his passion, personal transformation, the differences between incarcerated entrepreneurs and free businessmen...oh, and that one time he sailed from California to Hawaii.

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Lean Content Marketing: How to Create Content on a Budget

"Content is king. If you’re a modern marketer, you know why—it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers. But getting your content machine up and running is tough. Many marketers, in both large organizations and small, lack the budget, resources, and time to implement a content strategy that can truly drive leads through all stages of the funnel. Luckily, by learning to leverage the resources you already have and doing more with less, even marketers with limited resources can start to create the content needed to fuel demand."

This ebook goes through tride and true strategies for lean content marketing -- so you can extend the value of all your thought leadership.

E-Book
Marketo, Inc.
23
File Title: 
Lean Content Marketing: How to Create Content on a Budget
Publisher Reference: 
Marketo
Research Abstract
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
2014
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NAMP Resource Categories: 

A Performance in Queens Got Right What That Pepsi Ad Got Wrong

A performance in Queens, drew a very different audience and packed a punch to the gut, rather than the wallet.
Tuesday, April 18, 2017

 In Venice, collectors ogled and Instagrammed their way through Damien Hirst’s splash back into the center of art-world attention—a massive, for-sale museum show spanning François Pinault’s Palazzo Grassi and Punta della Dogana, where a single, barnacled sculpture can reportedly run you north of $5 million. A performance in Queens, however, drew a very different audience—the parents, friends, and children of some 350 members of the community that took the stage—and packed a punch to the gut, rather than the wallet.

 

Yes
Source Name: 
Artsy Editorial
Author Name: 
Alexandre Forbes

Maz Jobrani - Why I Am Not a Terrorist

What's the best way to change perceptions? Tell jokes about the very thing you want to change. Maz Jobrani is an entrepreneur, comedian, actor, and now author whose Iranian roots are deeply embedded in everything he touches. Like George Lopez, or Chris Rock, his comedy and his heritage are intertwined with hilarious, thought provoking socio-political views. The former PhD candidate has broken comedy records, appeared on 24 alongside Kiefer Sutherland, and created the first Middle Eastern comedy tour (Axis of Evil). On Innovation Crush, Maz dishes on social responsibility, entrepreneurship, and how "be funny first" has been the secret to his success.

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NAMP Ignite Talks: Digital Trends

Video
We live in a digital first, mobile first world. Now’s the time for arts and cultural marketers to meet audiences where they are.
 
In this NAMP Ignite Talk, President of Capacity Interactive, Inc. Erik Gensler joins David Wyatt, Co-founder & Business Director of Wyatt Brand in discussing why arts and cultural organizations should adopt video marketing as a part of their marketing strategy, and share tips for effectively leveraging it. 
 
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Isamu Noguchi’s Voluntary Stay in a Japanese-American Incarceration Camp

The modernist sculptor voluntarily entered one of the many incarceration camps for Japanese Americans and it was an experience that deeply impacted him.
Friday, March 17, 2017

In 1941, Isamu Noguchi was living in Los Angeles, sculpting portrait busts for Hollywood stars while getting increasingly acquainted with the rich and famous. Then the attack on Pearl Harbor happened — and five months later, the Japanese-American artist was residing in the incarceration camp of Poston, Arizona, enduring unforgiving dry heat, afternoon dust storms, and bouts of despair. His entry, unlike that of the other prisoners, was voluntary: as a resident of New York, Noguchi was not subject to Franklin D. Roosevelt’s Executive Order 9066 that forced those of Japanese background living on the West Coast to guarded camps further inland; but as an activist who felt he had responsibilities to fellow Nisei and Issei whose lives were torn asunder, he envisioned using his art to at least improve their living conditions.

Yes
NAMP Resource Categories: 
Source Name: 
Hyperallergic
Author Name: 
Claire Voon

How Airbnb Designs for Trust

Video

Joe Gebbia, the co-founder of Airbnb, bet his whole company on the belief that people can trust each other enough to stay in one another's homes. How did he overcome the stranger-danger bias? Through good design. Now, 123 million hosted nights (and counting) later, Gebbia sets out his dream for a culture of sharing in which design helps foster community and connection instead of isolation and separation.

NAMP Resource Categories: 
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50 Best Tweets from the 2016 National Arts Marketing Project Conference

On November 11-14, over 600 arts marketers came together in Austin, Texas to explore the latest arts marketing strategies through the lens of this year's Conference theme, Fueling Change. Attendees shared new models, swapped ideas, and deepened connections. Topics explored the latest in digital marketing, social media, revenue generation, audience engagement, innovation, and more. 

We captured thousands of tweets at #NAMPC, so we've selected the Best 50 from the #NAMPC tweet deck for you to enjoy and share with others. 
 
E-Book
Juliet Ramirez
50 Best Tweets from the 2016 National Arts Marketing Project Conference
50
File Title: 
50 Best Tweets from the 2016 national Arts Marketing Project Conference
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
namp preview image: 

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