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A Performance in Queens Got Right What That Pepsi Ad Got Wrong

A performance in Queens, drew a very different audience and packed a punch to the gut, rather than the wallet.
Tuesday, April 18, 2017

 In Venice, collectors ogled and Instagrammed their way through Damien Hirst’s splash back into the center of art-world attention—a massive, for-sale museum show spanning François Pinault’s Palazzo Grassi and Punta della Dogana, where a single, barnacled sculpture can reportedly run you north of $5 million. A performance in Queens, however, drew a very different audience—the parents, friends, and children of some 350 members of the community that took the stage—and packed a punch to the gut, rather than the wallet.

 

Yes
Source Name: 
Artsy Editorial
Author Name: 
Alexandre Forbes

Maz Jobrani - Why I Am Not a Terrorist

What's the best way to change perceptions? Tell jokes about the very thing you want to change. Maz Jobrani is an entrepreneur, comedian, actor, and now author whose Iranian roots are deeply embedded in everything he touches. Like George Lopez, or Chris Rock, his comedy and his heritage are intertwined with hilarious, thought provoking socio-political views. The former PhD candidate has broken comedy records, appeared on 24 alongside Kiefer Sutherland, and created the first Middle Eastern comedy tour (Axis of Evil). On Innovation Crush, Maz dishes on social responsibility, entrepreneurship, and how "be funny first" has been the secret to his success.

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NAMP Ignite Talks: Digital Trends

Video
We live in a digital first, mobile first world. Now’s the time for arts and cultural marketers to meet audiences where they are.
 
In this NAMP Ignite Talk, President of Capacity Interactive, Inc. Erik Gensler joins David Wyatt, Co-founder & Business Director of Wyatt Brand in discussing why arts and cultural organizations should adopt video marketing as a part of their marketing strategy, and share tips for effectively leveraging it. 
 
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Isamu Noguchi’s Voluntary Stay in a Japanese-American Incarceration Camp

The modernist sculptor voluntarily entered one of the many incarceration camps for Japanese Americans and it was an experience that deeply impacted him.
Friday, March 17, 2017

In 1941, Isamu Noguchi was living in Los Angeles, sculpting portrait busts for Hollywood stars while getting increasingly acquainted with the rich and famous. Then the attack on Pearl Harbor happened — and five months later, the Japanese-American artist was residing in the incarceration camp of Poston, Arizona, enduring unforgiving dry heat, afternoon dust storms, and bouts of despair. His entry, unlike that of the other prisoners, was voluntary: as a resident of New York, Noguchi was not subject to Franklin D. Roosevelt’s Executive Order 9066 that forced those of Japanese background living on the West Coast to guarded camps further inland; but as an activist who felt he had responsibilities to fellow Nisei and Issei whose lives were torn asunder, he envisioned using his art to at least improve their living conditions.

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NAMP Resource Categories: 
Source Name: 
Hyperallergic
Author Name: 
Claire Voon

How Airbnb Designs for Trust

Video

Joe Gebbia, the co-founder of Airbnb, bet his whole company on the belief that people can trust each other enough to stay in one another's homes. How did he overcome the stranger-danger bias? Through good design. Now, 123 million hosted nights (and counting) later, Gebbia sets out his dream for a culture of sharing in which design helps foster community and connection instead of isolation and separation.

NAMP Resource Categories: 
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50 Best Tweets from the 2016 National Arts Marketing Project Conference

On November 11-14, over 600 arts marketers came together in Austin, Texas to explore the latest arts marketing strategies through the lens of this year's Conference theme, Fueling Change. Attendees shared new models, swapped ideas, and deepened connections. Topics explored the latest in digital marketing, social media, revenue generation, audience engagement, innovation, and more. 

We captured thousands of tweets at #NAMPC, so we've selected the Best 50 from the #NAMPC tweet deck for you to enjoy and share with others. 
 
E-Book
Juliet Ramirez
50 Best Tweets from the 2016 National Arts Marketing Project Conference
50
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50 Best Tweets from the 2016 national Arts Marketing Project Conference
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
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namp preview image: 

Announcing the Launch of the new National Arts Marketing Project Website!

Posted by Laura Kakolewski, Jan 25, 2017 0 comments

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

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Banish Online Video Marketing Blunders for Good!

Video is fast becoming a vital online marketing tool, but with so much content already available, it’s a must that you stand out in a good way! Done right, online video marketing is a persuasive, cost-effective way to engage your audience and deliver substantive, visually striking messages. If you have yet to tackle online video marketing, it’s time to jump in! If your organization has already dabbled in creating and posting online video, there’s a good chance that your videos could make an even greater impact on your audiences.

In this e-Book, Banish Online Video Marketing Blunders for Good!, you’ll find examples of successful marketing videos from a variety of organizations and genres, including dance, theatre, music, and the visual arts.  We will caution you against key pitfalls, and you’ll learn:

  • how to create videos with high quality content and make production decisions that will ultimately gain the attention of your audience.
  • why not branding your videos successfully will ensure that your hard work will remain lost in the Internet abyss 
  • concrete tips on making your videos shareable, maximizing your exposure and building relationships.
  • the best practices for maintaining a successful YouTube channel. Why do all the work in creating awesome content if you don’t follow up with your audience’s reactions?

…and much, much more!

In this e-Book, Banish Online Video Marketing Blunders for Good!, you’ll find examples of successful marketing videos from a variety of organizations and genres, including dance, theatre, music, and the visual arts.

E-Book
Americans for the Arts
National Arts Marketing Project E-Book
16
Publisher Reference: 
Americans for the Arts (ArtsMarketing.org)
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
2012
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Making Connections through Radical Hospitality

Posted by Ms. Lisa Mallette, Oct 06, 2016 0 comments

Engagement and marketing are not the same thing, but they can work very well hand in hand. As a marketing tool, engagement has everything to do with fostering a richer, fuller experience for those who are already in the building, and then, in turn, encouraging them to tell others about their experience.

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4 Ways to Build Stronger Customer Relationships Through Transparency

Consistency builds trust, deepens relationships, exposes customer challenges, and sparks innovation. Inconsistency results in confusion and distrust.

One way to be consistent is by communicating openly, honestly and with complete transparency.
Far too often, companies are only transparent when owning up to a negative action or righting a wrong so customers don’t run for the door. Time and again, this approach has proven to be ineffective. Customer retention is achieved only if a company has a history of putting the customer first, through both the good and the bad.
 

Yes
Source Name: 
Social Media Today
Author Name: 
Caitlin Zucalas

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