Resource Library

35 ITEMS FOUND

Twitter for Business in a Nutshell

Tuesday, August 1, 2017

Pam Moore is the CEO / founder of Marketing Nutz and is ranked as one of the Top 10 Social Media Power Influencers by Forbes. In this episode of her podcast, SocialZoom Factor, she takes you through the do's and don'ts of Twitter for your business. From giving a background of her start to outlining how to create a strategy to develop your brand, learn how to use Twitter to its fullest potential.

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Source Name: 
SocialZoom Factor
Author Name: 
Pam Moore

Q&A with Three Stellar Content Creators in the Arts

Thursday, July 6, 2017

We all have our own sources of strategy, but it helps to take a look at what other people are doing to see if there are areas we're not tapping into. Capacity Interactive sat down with Lauren Fitzgerald (Director of Marketing and Communications at the New 42nd Street), Amanda Fowler (Marketing Manager at Charlotte Ballet), and Aly Michaud (Digital Marketing Manager at Cincinnati Playhouse in the Park) to pick their brains about the world of content creation.

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Source Name: 
Capacity Interactive
Author Name: 
Lauren Fitzgerald, Amanda Fowler, Aly Michaud

10 Nonprofit Twitter Accounts Doing it Right

Thursday, November 10, 2016

Struggling to figure out how a nonprofit can fit into the mainstream Twitter world? Check out these 10 nonprofits who are dominating this social platform, and get some inspiration for your organization's page.

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Source Name: 
HubSpot
Author Name: 
Sebastian Gutierrez

Once In A Lifetime

Ryan Cummins is the co-founder of Omaze, an experience-based fundraising organization whose focus is to allow everyone the chance to win a once-in-a-lifetime experience with their favorite celebrity while (most importantly) supporting a great cause for as little as $10. Take a listen to this Innovation Crush episode as Ryan discusses how to network and maintain relationships, develop social impact, and live and work in the now. 

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What Makes Things Cool?

Video

Ever wonder what exactly makes things cool? Is it the design? The look? The product itself? In this “You Are Here” episode, explore the inner workings of this concept in correlation to designer Raymond Lowey’s (Shell, Coca Cola, Greyhound) familiarity approach along with various studies that prove people tend to subconciously graviate towards the familiar. 

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This Shocking Detail Is Going to Change the Way You Use Instagram

Friday, May 12, 2017

Create & Cultivate is an organization that meets in various cities around the country to gather women who are curious creatives and entrepreneurs and discuss topics geared towards marketing & branding. To showcase Instragram—one of the top social media platforms—a panel at their New York event centered around how to maximize its use for business with panelists from Instagram. Claudine Cazian (Head of Entertainment), Lila King (News & Publishing Partnerships), Lauren Wirtzer Seawood (Head of Music Parternships), and Virginia Nam (Fashion Partnerships) discussed the necessary tips and tricks to gain Instagram success. From emphasizing the power of Instagram Stories to using the Explore section, check out this advice from the people who know it best.

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Source Name: 
Create & Cultivate

How To (And How Not To) Use Memes For Online Marketing

Monday, June 12, 2017

Admit it ... we all love a good meme. When the text and image all fit together to get a message across that people understand and resond to, it's a huge marketing win. Unfortunately, this isn't a simple task, but Jayson DeMers helps to lay out some rules for success with using memes on your next online marketing campaign.

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Source Name: 
Forbes
Author Name: 
Jayson DeMers

4 Steps to Succeed Your Personal Branding

"According to “The Recruiting Manuel” designed by Jobvite, 55% of recruiters have already reconsidered a candidate based on their social media profile. With the figure in mind, you can now understand the importance of giving the right image about yourself online. If your job hunting, simply having the right brand image can offer your dream job."

Learn how to build a successful  personal brand via social media in just 4 steps with this infographic from Reputation VIP.

Infographic
reputation VIP
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File Title: 
Personal Branding Infographic: 4 steps to succeed your personal branding
Publisher Reference: 
Reputation VIP
One Pagers
Is this an Americans for the Arts Publications: 
No
December 2015
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NAMP Resource Categories: 

Artists & Creatives: Define Your Personal Brand in 3 Steps

In 20-30 minutes, this guide will help you clearly articulate your personal brand and unique story, so that you can beautifully and genuinely connect with your ideal audience, allowing you more time to actually make your work.

If you’ve downloaded this guide, chances are that you’re an artist or creative entrepreneur who might feel one or all of the following:

  • †Inadequate at articulating what you do (your brand) in person, in writing, and online
  • Overwhelmed with balancing making work, marketing, business and life
  • †A strong need to make more money from your art or creative work, and get the major opportunities that will propel your career further
Toolkit
Jones, Sarah & Wenglowskyj, Andrea
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File Title: 
ARTISTS & CREATIVES: Define your personal brand in 3 steps
Publisher Details: 
© Kind Aesthetic 2017
Research Abstract
Is this an Americans for the Arts Publications: 
No
Description: 
As a small business owner—artists and creative entrepreneurs, that’s you—you may be unsure of your personal brand. You may be thinking, “Do I even need one? ‘Brand’ sounds like a word that only corporate companies use.” We 100% understand that thought process. We once thought that, too. But you do have a serious business: your work. And you do indeed have a personal brand; it already exists within you.
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2017
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NAMP Resource Categories: 

A Brand's Narrative: The Impact of Brand Storytelling

Consumers are actively seeking out brands who tell stories. They want to believe in a part of something bigger than the brand.This infopgraphic illustrates facts that shows the difference in traditional advertising vs. storytelling - from a consumer's point of view. 

This infographic, from PlayNetwork, illustrates the importance of brand storytelling, from the consumer’s viewpoint.

Infographic
PlayNetwork
1
File Title: 
A Brand's Narrative: The Impact of Brand Storytelling
Publisher Reference: 
PlayNetwork
One Pagers
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
July 2014
namp preview image: 
NAMP Resource Categories: 

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