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Influencer Marketing is the New King of Content

Influencer marketing has been around for decades but it was only recently that we started to see why it's such an integral part of content marketing. Traditional advertising and pretty much any form of marketing coming from a brand isn't relatable enough anymore. 

Influencer marketing has been around for decades but it was only recently that we started to see why it's such an integral part of content marketing. Traditional advertising and pretty much any form of marketing coming from a brand isn't relatable enough anymore. 

Infographic
Lauren Jung
1
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Influencer Marketing is the New King of Content
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Taking Branding Personal

Jess Weiner grew up consuming media cascaded with women who looked nothing like her. Even at a young age, the bullied performing arts enthusiast knew her life's work would be focused on image consciousness and empowerment. Fast forward to 2015 and that young girl has become a highly sought after media maven, consulting with the world's top brands on creatomg empowering interactions with today's women and young girls. In fact, for the past 9 years, Jess has served as Dove's Global Self Esteem Ambassador, leading programs and creative engagements aimed at the women the brand serves through its powerful messaging. On Innovation Crush, Jess breaks down the myths behind industry buzzwords like "authenticity" and "empowerment," how improv encourages her consulting, the hurdles of entrepreneurship, and sheds light on the creative craftsmanship that goes in to supporting the groups that brands promise to support.

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49 Creative Geniuses Who Use Blogging to Promote Their Art

Regardless of your passion, you’ll find someone in Leanne’s list you can use to inspire your own success.
Thursday, February 16, 2017
The Internet has turned selling creative work on its head. No longer can you simply get good at your craft and then find someone to champion you, manage you, or sponsor you.Want a publishing deal? You better have built a solid fan base for your work first. Want a chance at a record deal or even just make a decent side income from your work? You’ll need an engaged audience and good-sized list. For today’s artist, building a tribe is non-negotiable. But how?
 
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SmartBlogger
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Leanne Regalla

Announcing the Launch of the new National Arts Marketing Project Website!

Posted by Laura Kakolewski, Jan 25, 2017 0 comments

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

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Case Study: "I am a Dancer" Campaign The Milwaukee Ballet Company

The Milwaukee Ballet Company launched the "I Am a Dancer" campaign in the summer of 2005, with the thought that if they could introduce the dancers to their fellow Milwaukeeans by highlighting what makes them interesting people in their private lives–it would be a natural way to increase awareness of them and the Milwaukee Ballet Company. The Dancer Campaign centers on photographs of the dancers in their everyday clothes with something that identifies them personally (snowboard, canoe, guitar) and includes a screened-back dance image with the tagline: "I am a dancer...see me dance."

The Milwaukee Ballet Company launched the "I Am a Dancer" campaign in the summer of 2005, with the thought that if they could introduce the dancers to their fellow Milwaukeeans by highlighting what makes them interesting people in their private lives–it would be a natural way to increase awareness of them and the Milwaukee Ballet Company. The Dancer Campaign centers on photographs of the dancers in their everyday clothes with something that identifies them personally (snowboard, canoe, guitar) and includes a screened-back dance image with the tagline: "I am a dancer...see me dance."

Case Study
Stravinski Sharrow , Chris
3
Publisher Reference: 
Americans for the Arts (ArtsMarketing.org)
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
2006
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6 Ways to Keep it Personal: Engaging & Managing Your Audiences Innovatively, Authentically, & Personally

Today’s audiences have more demands, different priorities, and higher expectations than ever before. With the number communication devices and platforms available and the amount of disruptive media online, arts marketers need to capture the attention of their audience by getting personal. To help you shed the formal "marketer" persona and engage with your audience on the customized level they deserve, we have compiled essential ways to Keep it Personal and the resources you need for carrying it out easily and effectively.

In this e-book, 6 Ways to Keep it Personal: Engaging & Managing Your Audiences Innovatively, Authentically, & Personally, you will:

  • Enter into the mobile marketing arena to learn which practical tools are best to reach your audiences on the go
  • Become skilled & savvy at developing a unique voice specific only to your arts organization
  • Understand why keeping your marketing personal establishes an emotional connection between your institution and your patron and ensures long-lasting patron loyalty

In this e-book, 6 Ways to Keep it Personal: Engaging & Managing Your Audiences Innovatively, Authentically, & Personally, you will:

  • Enter into the mobile marketing arena to learn which practical tools are best to reach your audiences on the go
  • Become skilled & savvy at developing a unique voice specific only to your arts organization
  • Understand why keeping your marketing personal establishes an emotional connection between your institution and your patron and ensures long-lasting patron loyalty
E-Book
Americans for the Arts
National Arts Marketing Project E-Book
18
Publisher Reference: 
Americans for the Arts (ArtsMarketing.org)
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
2011
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8 Ways to Make Arts Organizations More Human

his e-book was created in collaboration with guest author Rohit Bhargava.  

What if selling passion for the arts wasn't the best way to build a more successful arts organization? What if it takes something else? The aim of this e-book book is to share the real secret to building more audience passion that leads to better fundraising, more community support, and increasing your audience. The "secret" is simple: you need to make your arts organization more human.
 

The aim of this e-book book is to share the real secret to building more audience passion that leads to better fundraising, more community support, and increasing your audience. The "secret" is simple: you need to make your arts organization more human.

E-Book
Bhargava, Rohit
National Arts Marketing Project E-Book
14
Publisher Reference: 
Americans for the Arts (ArtsMarketing.org)
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
2012
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Win the Gold: Turn Branding Oops into Whoop Whoops

Why do some brands flop and others thrive? Even corporations with multimillion marketing budgets and hundreds of staff members have suffered as a result of major branding failures. And in the digital age, consumers are quick and often harsh in reaction to a branding decision gone wrong. From logo redesigns to product extension, this e-book explores six brands that have made a major OOPS, six other brands that get a ‘WHOOP WHOOP’ for their work well done, and how all of this can be applied to the arts. You’ll:

  • Learn why GAP failed in successfully engaging their online community when attempting to redesign their iconic logo.
  • Understand why Netflix took a major hit in the area of brand loyalty when it split its business into two divisions.
  • Why the “Syfy” channel may have alienated its core audience as a result of its rebranding efforts.

This e-book explore 12 companies, 6 that had brand mis steps and 6 that used their brand in exemplary ways. From logo redesign to new product introductions, companies use their brand to communciate their core values. Learn from this e-book some do's and dont's of brand development.

E-Book
Americans for the Arts
National Arts Marketing Project E-Book
18
Publisher Reference: 
Americans for the Arts (ArtsMarketing.org)
Research Abstract
Image Thumbnail of Pub Cover: 
2012
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