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4 Steps to Succeed Your Personal Branding

"According to “The Recruiting Manuel” designed by Jobvite, 55% of recruiters have already reconsidered a candidate based on their social media profile. With the figure in mind, you can now understand the importance of giving the right image about yourself online. If your job hunting, simply having the right brand image can offer your dream job."

Learn how to build a successful  personal brand via social media in just 4 steps with this infographic from Reputation VIP.

Infographic
reputation VIP
1
File Title: 
Personal Branding Infographic: 4 steps to succeed your personal branding
Publisher Reference: 
Reputation VIP
One Pagers
Is this an Americans for the Arts Publications: 
No
December 2015
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Artists & Creatives: Define Your Personal Brand in 3 Steps

In 20-30 minutes, this guide will help you clearly articulate your personal brand and unique story, so that you can beautifully and genuinely connect with your ideal audience, allowing you more time to actually make your work.

If you’ve downloaded this guide, chances are that you’re an artist or creative entrepreneur who might feel one or all of the following:

  • †Inadequate at articulating what you do (your brand) in person, in writing, and online
  • Overwhelmed with balancing making work, marketing, business and life
  • †A strong need to make more money from your art or creative work, and get the major opportunities that will propel your career further
Toolkit
Jones, Sarah & Wenglowskyj, Andrea
5
File Title: 
ARTISTS & CREATIVES: Define your personal brand in 3 steps
Publisher Details: 
© Kind Aesthetic 2017
Research Abstract
Is this an Americans for the Arts Publications: 
No
Description: 
As a small business owner—artists and creative entrepreneurs, that’s you—you may be unsure of your personal brand. You may be thinking, “Do I even need one? ‘Brand’ sounds like a word that only corporate companies use.” We 100% understand that thought process. We once thought that, too. But you do have a serious business: your work. And you do indeed have a personal brand; it already exists within you.
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2017
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A Brand's Narative- The Impact of Brand Storytelling

Consumers are actively seeking out brands who tell stories. They want to believe in a part of something bigger than the brand.This infopgraphic illustrates facts that shows the difference in traditional advertising vs. storytelling - from a consumer's point of view. 

This infographic, from PlayNetwork, illustrates the importance of brand storytelling, from the consumer’s viewpoint.

Infographic
PlayNetwork
1
File Title: 
A Brand's Narative- The Impact of Brand Storytelling
Publisher Reference: 
PlayNetwork
One Pagers
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
July 2014
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Influencer Marketing is the New King of Content

Influencer marketing has been around for decades but it was only recently that we started to see why it's such an integral part of content marketing. Traditional advertising and pretty much any form of marketing coming from a brand isn't relatable enough anymore. 

Influencer marketing has been around for decades but it was only recently that we started to see why it's such an integral part of content marketing. Traditional advertising and pretty much any form of marketing coming from a brand isn't relatable enough anymore. 

Infographic
Lauren Jung
1
File Title: 
Influencer Marketing is the New King of Content
One Pagers
Is this an Americans for the Arts Publications: 
No
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Taking Branding Personal

Jess Weiner grew up consuming media cascaded with women who looked nothing like her. Even at a young age, the bullied performing arts enthusiast knew her life's work would be focused on image consciousness and empowerment. Fast forward to 2015 and that young girl has become a highly sought after media maven, consulting with the world's top brands on creatomg empowering interactions with today's women and young girls. In fact, for the past 9 years, Jess has served as Dove's Global Self Esteem Ambassador, leading programs and creative engagements aimed at the women the brand serves through its powerful messaging. On Innovation Crush, Jess breaks down the myths behind industry buzzwords like "authenticity" and "empowerment," how improv encourages her consulting, the hurdles of entrepreneurship, and sheds light on the creative craftsmanship that goes in to supporting the groups that brands promise to support.

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49 Creative Geniuses Who Use Blogging to Promote Their Art

Regardless of your passion, you’ll find someone in Leanne’s list you can use to inspire your own success.
Thursday, February 16, 2017
The Internet has turned selling creative work on its head. No longer can you simply get good at your craft and then find someone to champion you, manage you, or sponsor you.Want a publishing deal? You better have built a solid fan base for your work first. Want a chance at a record deal or even just make a decent side income from your work? You’ll need an engaged audience and good-sized list. For today’s artist, building a tribe is non-negotiable. But how?
 
Yes
NAMP Resource Categories: 
Source Name: 
SmartBlogger
Author Name: 
Leanne Regalla

Case Study: "I am a Dancer" Campaign The Milwaukee Ballet Company

The Milwaukee Ballet Company launched the "I Am a Dancer" campaign in the summer of 2005, with the thought that if they could introduce the dancers to their fellow Milwaukeeans by highlighting what makes them interesting people in their private lives–it would be a natural way to increase awareness of them and the Milwaukee Ballet Company. The Dancer Campaign centers on photographs of the dancers in their everyday clothes with something that identifies them personally (snowboard, canoe, guitar) and includes a screened-back dance image with the tagline: "I am a dancer...see me dance."

The Milwaukee Ballet Company launched the "I Am a Dancer" campaign in the summer of 2005, with the thought that if they could introduce the dancers to their fellow Milwaukeeans by highlighting what makes them interesting people in their private lives–it would be a natural way to increase awareness of them and the Milwaukee Ballet Company. The Dancer Campaign centers on photographs of the dancers in their everyday clothes with something that identifies them personally (snowboard, canoe, guitar) and includes a screened-back dance image with the tagline: "I am a dancer...see me dance."

Case Study
Stravinski Sharrow , Chris
3
Publisher Reference: 
Americans for the Arts (ArtsMarketing.org)
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
2006
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