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113 ITEMS FOUND

Make It For Your Audience's Audience

How to create things that help themselves get shared
Thursday, May 25, 2017

One of the major goals in social media is to not only get a lot of "Likes" on our posts but to turn those likes into shares so that we're constantly reaching a new and wider audience. Unfortunately this isn't an easy task and could possibly stem from us focusing in on the wrong people. In this article, Steve Bryant explores the idea of getting shares from having our content centered around writing for our audience's audience. 

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Source Name: 
Medium
Author Name: 
Steve Bryant

The Power of Visual Storytelling

Saturday, August 5, 2017

Whether you're promoting a product, event, or the organization itself, visual storytelling is a crucial part of any online marketing campaign. This is especially true with social media being the driving force of it all. Digital Marketer, David Verjano, gives the run down on the importance of visual storytelling and the various types of graphics to best fit our campaigns.

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Source Name: 
Verjano Communications
Author Name: 
David Verjano

How Google Street View Became An Art Form

A zoom-in on the strange and sublime art of Street View, which turns ten years old this week.
Thursday, May 25, 2017

On May 25, Google Street View celebrated its 10th anniversary. What was meant as a more realistic way for users to view cities and towns around the world turned into a source of inspiration for numerous artists over the years. Whether creating hyperlapse videos to take viewers on a virtual roadtrip, or using the images to send a message about the interactions between humans and technology, artists have embraced this simple feature and used their creativity to mold and shape it into various forms of art.

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Source Name: 
Fast Company
Author Name: 
Allison L. Rowland & Chris Ingraham

How To (And How Not To) Use Memes For Online Marketing

Monday, June 12, 2017

Admit it ... we all love a good meme. When the text and image all fit together to get a message across that people understand and resond to, it's a huge marketing win. Unfortunately, this isn't a simple task, but Jayson DeMers helps to lay out some rules for success with using memes on your next online marketing campaign.

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Source Name: 
Forbes
Author Name: 
Jayson DeMers

At Some Museums, the Art Is Now on the Outside

Is the new trend
Friday, April 21, 2017

Pictures of a 5-year-old girl from suburban Seattle, dressed up as her heroines — Angela Davis, Rosa Parks and other African-American women who fought for freedom — were shown at the International Center of Photography recently. On Thursday night, they were followed by images of displaced migrants in a Tunisian refugee camp.

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Source Name: 
New York Times
Author Name: 
Jane L. Levere

Universal Design Thinking

Having lost his ability to walk at age 5, and the ability to breathe solely on his own later in life, Dr. Victor Pineda has grown to become the consummate multi-hyphenate: scholar, professor, activist, filmmaker, international guest speaker, social design thinker, and White House appointee under President Obama. His day job affords him the ability to travel the world, working with governments, businesses, and locals on inclusion initiatives for persons with disabilities. His passions afford him a creative twist on everything he does, from adapting and creating new technologies, to working with the likes of Microsoft and the UN. On Innovation Crush, Victor dishes on several principles of innovation from universal design thinking, to the power of simplification, to policy change. More at worldenabled.org.

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