Arts Marketing Blog

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Using Data to Advance the Arts: A Legislator’s Perspective
If it’s true, as some say, money is the mother’s milk of politics, then I would argue that data, anecdotes and experience are the meat and potatoes of good policy. And since policymakers are driven to do the right thing and want to meet the expectations and needs of their constituents, they will choose the will of their voters over those of special interests whenever they have the data, anecdotes, and experience to back up those decisions. This is especially important when advocating for the arts. Americans for the Arts’ Research Department has made policymakers’ jobs a bit easier by placing a variety of tools and services literally at our fingertips.
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And the Award Goes To...
We all know those hard working teachers who get up extra early and are in their classrooms long before students have arrived, preparing for the day’s lessons. These are the same teachers who spend their own money on extra supplies for their students. They stay after school advising various clubs to provide students more experiences in the arts. They go the extra mile to take their students on field trips to hear the local orchestra, or attend the art museum in their community. These are the amazing educators who love and care about the welfare of their students. How do we honor these individuals? I suggest an Awards Alternative.
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We Love You: Photographer Bryon Summers Honors 1,000+ Black Males
Photographer Bryon Summers is traveling around the country with his camera in hand, taking intimate portraits of more than 1,000 Black males of all ages for his We Love You project. Summers aims to dispel the often dehumanizing and negative stereotypes of Black males portrayed in mainstream media. Summers wants to remind Black males of all ages that they belong, they are seen, and most importantly, that they are loved.
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Pointers for Investing in Emerging Technologies
How can an arts marketer keep on top of the emerging tech while staying strategic, mission-centric and goal-oriented?
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Why Data is Essential for Marketing Success in The Arts
The reason gathering data is so important is because it can help your organization understand your community needs, interests and how to better target your marketing efforts. With the rise of social media, there are more ways to reach your constituents than ever before, but it also means there is more data available than ever before.
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Is Arts Marketing Knowledge Being Marginalized?
Frequently, those with less marketing knowledge are able to influence organizational decisions about which photographs to use, what copy should communicate, where paid ads are placed, what is posted on social media, and so on. And marketing staff is often blamed for ineffective marketing over which they had less than total control.
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Innovation in the Digital Arts
The most important part of content today (besides telling an incredible story) is how audiences are able to engage. Engagement is one of the primary keys that has bolstered the success of digital content. 
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Great Public Art Has the Power to Change Communities
Artistically, we want to provide Spartanburg residents and visitors with unique and dramatic experiences while redefining public spaces, reducing crime, re-energizing our neighborhoods, educating, and fostering greater pride of place.
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Making Connections through Radical Hospitality
City Lights Theater Company treats patrons, artists, staff, and board members with the utmost warmth, respect, and what we call “radical hospitality.” Since we have established this core value, we have seen a significant increase in ticket sales, season-pass holders, individual contributions, and board engagement. 
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Tooting Our Own Horns: Sharing Campaign Success Stories
Let’s talk about all the work you’ve put in during the last year. Your successes. Your failures … er … learning opportunities. I can’t stress enough how valuable this information is to your peers. If you’ve found something that works, let the sector know! 
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Is Your Organization More Maverick than Iceman? Tips on Avoiding the “Danger Zone”
Simply by attending this year’s NAMP Conference, you’re already identifying yourself and your organization as interested in being at least a bit more like Iceman: you are undoubtedly interested in picking up some best practices on how to run your organization or department better over the long term. 
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