Why Data is Essential for Marketing Success in The Arts
The reason gathering data is so important is because it can help your organization understand your community needs, interests and how to better target your marketing efforts. With the rise of social media, there are more ways to reach your constituents than ever before, but it also means there is more data available than ever before.
Is Arts Marketing Knowledge Being Marginalized?
Frequently, those with less marketing knowledge are able to influence organizational decisions about which photographs to use, what copy should communicate, where paid ads are placed, what is posted on social media, and so on. And marketing staff is often blamed for ineffective marketing over which they had less than total control.
Innovation in the Digital Arts
The most important part of content today (besides telling an incredible story) is how audiences are able to engage. Engagement is one of the primary keys that has bolstered the success of digital content.
Great Public Art Has the Power to Change Communities
Artistically, we want to provide Spartanburg residents and visitors with unique and dramatic experiences while redefining public spaces, reducing crime, re-energizing our neighborhoods, educating, and fostering greater pride of place.
Making Connections through Radical Hospitality
City Lights Theater Company treats patrons, artists, staff, and board members with the utmost warmth, respect, and what we call “radical hospitality.” Since we have established this core value, we have seen a significant increase in ticket sales, season-pass holders, individual contributions, and board engagement.
Tooting Our Own Horns: Sharing Campaign Success Stories
Let’s talk about all the work you’ve put in during the last year. Your successes. Your failures … er … learning opportunities. I can’t stress enough how valuable this information is to your peers. If you’ve found something that works, let the sector know!
Is Your Organization More Maverick than Iceman? Tips on Avoiding the “Danger Zone”
Simply by attending this year’s NAMP Conference, you’re already identifying yourself and your organization as interested in being at least a bit more like Iceman: you are undoubtedly interested in picking up some best practices on how to run your organization or department better over the long term.
Are the Arts in America Really for Everyone?
Despite the fact that minority communities are the emerging majority, diversity in the arts isn’t growing at the speed of reality. This paints a very troubling picture of what can be the “future” of arts in America—a future which, if trends continue, is less diverse than the American public.
Social Media Is Your Mission. Your Mission Is Social Media.
As an arts marketer, if you're not getting great at social media, you are cheating yourself, your organization, and your audience. Saying that the interfaces and jargon aren't relevant is comparable to blowing off email in the 90s, the fax in the 80s, or telephones before that.
The Audience of the Future: <strike>Out</strike> In With the Old, In With the New
Only when arts organizations seek to grow the loyalty of every person who walks through the door—from the first-timers to the long-timers—will we see the sustainable revenue that allows us to innovate and grow.
Marketing in Pursuit of Purpose
Many nonprofit arts organizations would say they are just like REI—driven by values, and focused on the community. But as a unique co-op retail business, REI has succeeded in showing their members what it really means to belong to something bigger than themselves.