Arts Marketing Blog

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What women leaders said about the arts during a Creative Conversation held at McMurry University
On October 19, 2016, The Center for Arts Excellence (CAE) at McMurry University in Abilene, Texas, hosted a Creative Conversation as a way to celebrate National Arts and Humanities Month. The CAE gathered women leaders together from the Grace Museum, Abilene Cultural Affairs Council, United Way, Paramount, Hunt Direct Marketing and McMurry University to discuss the arts in Abilene. More specifically, this group focused their discussion on three distinct areas: arts and community, access to the arts, and possible community arts partnerships.
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What Happened to Impact? Navigating Aesthetics & Social Responsibility in the Public Art World
In 2014, a coalition of Wynwood-based organizations invited a frenzy of mural artists to turn the school into an outdoor gallery. Even though the school’s walls looked vibrant, the students were not included in the mural project in any significant way. They were mere spectators to the act of creativity, rather than participants in the creative process. Did the murals fully empower the local students to be capable, responsible and active citizens? In other words, did this good-intentioned mural painting project do enough?
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Catching STEAM
If you haven’t heard about the movement to place art within STEM curriculum, or STEAM, you’ve been missing one of the steamiest topics to hit the arts in decades. Essentially a catchy acronym for arts integration targeted at math and science, STEAM has ignited the imaginations of scientists, artists, and educators nationwide. Those on the outside of art and education may wonder: what does a STEAM program look like? Why do it? This blog offers a quick look into one such program steaming forward in the center of the Midwest.
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A Tale of Two Industries: Art and Steel, Part 2
Erie, PA has embarked on a renaissance of both art and industry through a project that leverages Erie’s industrially-rooted identity. The Art & Industry project convenes local manufacturers to share trends and career opportunities with students from Erie County Technical School, reinforcing skills students need to excel. The students then designed, fabricated and installed public art that is a lesson in the history of Erie’s people, helping to foster pride in industrial heritage that extends to the products created locally today.
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2016 Speaker Series: The Convergence of Arts + Technology
Creativity is the driving force of innovative technologies. The Arts & Business Council of New York dedicated its annual speaker series on November 15, 2016, to exploring the intersection of arts and technology by showcasing companies that have developed and utilized new technologies to tap into the creative economy—transforming how the arts are accessed, produced, and funded.
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A Tale of Two Industries: Art and Steel, Part 1
In May of 1919, National Geographic magazine brandished Erie industry as being among the finest in the U.S., even likening it to that of Chicago. Nearly a century has passed since then, but that does not mean the city has lost its luster of yore. In fact, it would seem that the Gem City has instead embarked on a renaissance of both art and industry. The industrial buildings that were once the epicenter of Erie’s gritty core are undergoing a complete makeover. They have been revitalized and transformed into distinctive microbreweries, upscale urban housing, and, most recently, ideal sites for public art installations.
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The Therapeutic Healing of Art Among Veterans
Studies have proven that a designed interior with emphasis on color and art provides a therapeutic experience without stress to the client/patient, and is an ideal setting to gain the best outcome from a visit to the medical office or clinic. Unfortunately, there are those who see art as a luxury or an unnecessary expense, rather than as a therapeutic healing supplement to enhance the greater purpose and to improve both internal and external health. This is one of the reasons I created The Veterans Art Venue, with a mission to exhibit, to provide, and to empower through art, beyond words. Our art evokes a thought, a reflection and a therapeutic embrace.
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The Arts are a Strategy to Build Racial Equity
Today we are in the middle of an historic change moment in our country, our cities and our role in the field of the arts. Not since the 1950’s when highways connected and crisscrossed our land have we seen such a massive influx of population in our cities and immigration nationally and internationally. At a time when racial equity and social and environmental justice is being challenged at a national level we affirm our commitment to this work and stand in solidarity with our communities.
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The Arts in Austin Need our Commitment and Support at this Critical Time
Austin’s title as the Live Music Capital of the World is just the tip of the iceberg when it comes to the value of the arts here. It is a city where you can explore the work of designers, painters, sculptors, writers, photographers, filmmakers, dancers and musicians, at any time of year, any day of the week, in a variety of venues. Creativity, however expressed, is something to be treasured, but we can take it for granted at the same time we’re worried about losing it. At this critical time, we must commit to the arts and support what we love about Austin.
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Our Beta Exploration: Can Creating Art Increase Your Profits?
Organizational culture research points to significant financial benefits for companies that invest in giving. In his article for Harvard Business Review, “In the Company of Givers and Takers,” Adam Grant, Professor at University of Pennsylvania’s Wharton School, states that “higher rates of giving were predictive of higher unit profitability, productivity, efficiency, and customer satisfaction, along with lower costs and turnover rates. When employees act like givers, they facilitate efficient problem solving and coordination and build cohesive, supportive cultures that appeal to customers, suppliers, and top talent alike.” So why aren’t more companies investing in creating cultures of givers? One answer is simply that they don’t know how.
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Giving Voice Through Art
I am an artist and a military spouse. I create artwork that expresses the fragile strength of life as an Army wife.  I have found that if I can express my challenges and frustrations through my art, the message is less finite or specific. The artwork is not just about me. And it’s not only cathartic to me, but it leaves room for the viewer to bring his or her own experience and voice to the visual conversation as well—in ways that words and writing can not. 
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