Arts Marketing Blog

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Skill-Based Volunteers Serving the Arts
Louisville Arts Link features a continuous feed of every imaginable local arts event. Previously only available in a physical format, the Arts Card allows users to support Fund for the Arts directly and receive special offers like discounts and first opportunity to purchase tickets for events. There are endless possibilities for the future of the app and with the help of our skill-based volunteers and committed partners like Humana Inc., we’ll be able to achieve those goals. 
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On the Value of Arts in Healthcare: A Letter from the National Organization for Arts in Health
Decades ago, one thought arts and medicine mixed like water and vinegar. Today, more people recognize the power of the arts. Patients have claimed that doctors heal them through medicine, but the arts heal their souls. NOAH aims to honor the history and mission of former arts and health alliances: “To promote the incorporation of the arts as an appropriate, integral component of health care by 1) demonstrating the valuable role of the arts in enhancing the healing process, 2) integrating the arts in the planning, design, and operation of health care facilities, and 3) developing and managing arts programming for health care populations.” 
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Six Secrets on How to Become Pennsylvania’s Next Hot Arts Marketer
This first-of-its-kind skill-building initiative combines best practices with new trends to give you and your organization the confidence to compete within the state's diverse and exciting arts space.
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Driving Diversity Through Board Service
We already know it’s important that a nonprofit organization have a Board of Directors that reflects the community the organization is designed to serve. We don’t simply believe that nonprofits should look like the communities they serve, but we understand the importance of the high-level participation and integration of individuals from historically overlooked groups. Imagine the implications in funding, talent acquisition, and audience development, for example, when an arts organization enjoys passionate champions on their board who come from a cross-section of backgrounds and experiences. This can open critical doors in helping arts groups achieve their mission.
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The Many Hats of the 21st Century Arts Marketer: There is a Solution
Realizations about trends in our field like multiple hat syndrome helped inspire a new program to support, strengthen and advance arts marketing and audience engagement skills in Pennsylvania.
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Advice for Arts Advocates Everywhere
At a time of volatile change, we must be relentless in voicing a strong and clear message. Learning more about our elected officials and then actively engaging with them will serve to advance pro-arts policies that will impact our society and communities for years to come. 
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Am I What You’re Looking For?
Since its inception, The Arts Council of Winston-Salem and Forsyth County has celebrated more than 65 years of milestones. Throughout the decades, we have provided proactive leadership, sparked cultural growth, and granted financial support to create a flourishing cultural environment. In recent years, we have embraced that our mission has broadened from serving the arts to serving the greater community through the arts. To that end, one of our primary objectives is promoting diversity and inclusion through our work and that of our partners.
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10 Steps to Build a Localized Movement for the Arts
Allow me to set the scene: while attending the 2016 Americans for the Arts Annual Convention in Boston, I received a text from a friend in my hometown stating that in a late-night meeting the day prior, the local Board of Education unexpectedly introduced and approved an unreasonably high new fee for all students wishing to participate in extracurricular drama programs. Today, after eight months of coordinating an aggressive advocacy campaign that succeeded in eliminating that same fee with the near-unanimous support of the same board members who introduced it, I aim to identify and share the 10 crucial steps and considerations that made this victory for the arts in Harford County, Maryland possible.
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A Win-Win Culture: How Inclusivity Drives Innovation in the Business World
In light of recent events, corporate America has an opportunity to embrace the inclusivity that their customers crave. However, companies need to be thinking and acting on diversity and inclusion all of the time, not only because of customer values, but because it makes good business sense.
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The heart of your personal brand as an artist? Specificity.
Artists, we know you work hard, but are not always the most extroverted or business-savvy people. Yet you are expected to do it all.
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Invigorate Your Practice and Advocate Through Exhibitions
How do we speak to people who have never taken part in art education? If someone has not experienced the arts personally or effectively, words may not be able to explain their value. In order to speak constructively with opponents, we must provide an environment that cultivates the sharing of ideas. It just so happens that art exhibitions are the perfect venue for advocacy discussions. Art communicates in unique and non-literal ways, which facilitates an openness that allows people to form their own conclusions. Exhibitions provide opportunities to talk about curricular impacts through the work on display. Audiences can connect artwork with student educational experiences in direct and empathetic ways. And most importantly, exhibitions easily unite advocacy for art programs with advocacy for the most powerful evidence we have: the students themselves.
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