Arts Marketing Blog

Thank you to the many people who have been blog contributors to, and readers of ArtsBlog over the years. ArtsBlog has long been a space where we uplifted stories from the field that demonstrated how the arts strengthen our communities socially, educationally, and economically; where trends and issues and controversies were called out; and advocacy tools were provided to help you make the case for more arts funding and favorable arts policies.

As part of Americans for the Arts’ recent Strategic Realignment Process, we were asked to evaluate our storytelling communications platforms and evolve the way we share content. As a result, we launched the Designing Our Destiny portal to explore new ways of telling stories and sharing information, one that is consistent with our longtime practice of, “No numbers without a story, and no stories without a number.”

As we put our energy into developing this platform and reevaluate our communications strategies, we have put ArtsBlog on hold. That is, you can read past blog posts, but we are not posting new ones. You can look to the Designing Our Destiny portal and our news items feed on the Americans for the Arts website for stories you would have seen in ArtsBlog in the past.

ArtsBlog will remain online through this year as we determine the best way to archive this valuable resource and the knowledge you’ve shared here.

As ever, we are grateful for your participation in ArtsBlog and thank you for your work in advancing the arts. It is important, and you are important for doing it.

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Member Spotlight: Markeshia Ricks
The Arts Council of Greater New Haven’s Youth Arts Journalism Initiative (YAJI) introduces New Haven and Hamden, Conn. high school students to grassroots journalism through The Arts Paper, the organization’s daily publication. Program Director Markeshia Ricks is an award-winning journalist with more than two decades of experience in newsrooms. Ricks dabbles in voice acting, blogging, podcasting, and photography. Before joining the Arts Council, she wrote for the New Haven Independent, Air Force Times, the Montgomery Advertiser, the Anniston Star, the Sarasota Herald-Tribune, and the Tuscaloosa News. “Teaching students how to practice journalism through the skills of interviewing and reporting is like offering them a permission slip to explore their world. While YAJI teaches these skills, what I’m really hoping students learn is that it’s OK to be curious about the world around them, to ask questions of everyone they meet but especially of those who want to lead them.”
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Counties poised to pursue solutions through Creative Counties Placemaking Challenge
The National Association of Counties (NACo) and Americans for the Arts are pleased to announce the winners of the 2022 Creative Counties Placemaking Challenge, funded in part by the National Endowment for the Arts. NACo and Americans for the Arts invited small- and medium-sized counties to assemble a team of county leaders, local artists and community stakeholders to imagine how art can be used to solve local challenges. From Potter County, Pa.’s “Highway to the Stars” through Cherry Springs State Park to the storied and breathtaking beaches of Hawai’i County, Hawai’i’s Puna district, the winners represent the geographic and social diversity of the nation as a whole. The teams will seek to address a wide array of challenges confronting their local communities, from drug addiction to climate resilience. Over the next 10 months, Americans for the Arts experts will provide virtual training and mentoring of these teams as they explore the arts as an applied strategy for meeting policy objectives. On July 25, the counties will participate in an in-person convening in Adams County, Colo., in conjunction with NACo’s 2022 Annual Conference.
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BIPOC Critics Lab Trains the Next Generation
When my career propelled me to leap from the world of dance to The Public Theater, the powerful impact and influence of reviews by critics became even more clear to me. Not only do reviews help shape the public’s perception of a theatrical production; they also can determine its future. For the most part, the critics for numerous media organizations are both male and white. My experience has been that they often misunderstand the cultural nuances of works created by artists of color. However, that landscape is changing thanks to the efforts of cultural critic Jose Solís, who has been covering theater, film, and arts for more than 20 years. Recognizing the very low numbers of theater critics of color and inspired by the movements for social and racial justice in the wake of the murder of George Floyd, Jose took time during the pandemic-generated shutdown to develop the curriculum for the BIPOC (Black, Indigenous, and People of Color) Critics Lab. The goal of the 10-week program is to nurture and help develop the unique voices of future critics through a multimedia lens—written essays, traditional reviews, as well as podcasting, audiovisual, and social media platforms. Jose also has recruited theater partners who have agreed to pay program participants for whatever materials they create on behalf of those theaters at the end of their participation in the BIPOC Critics Lab.
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2022 Trends: Money, Money, Money
As the price of goods rises, costs will likely flow as far downstream as possible—which means cultural organizations and artists will continue to get hit with rising costs while arts patrons are likely to have more expenses that eat away at disposable income. At the same time, the slowly closing spigot of relief and recovery funding, mistimed to the needs of our field where things are still solidly behind where they were prior to the pandemic, poses serious risks to independent workers, creative entrepreneurs, and arts organizations. Will public policy solutions like Universal Basic Income (and related large-scale public policies around unemployment and healthcare access) scale enough to make the difference? It’s hard to imagine—but even two years ago it would have been hard to imagine multiple major cities running UBI pilots specifically designed to support and maintain a creative class.
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2022 Trends: Digital Goes Mainstream
It was going to happen eventually, but the pandemic drove digital engagement of one type or another into almost every aspect of life. As we progress forward, how will that engagement make things better—and how might it make things worse? There is so much promise and peril for the arts sector and artists when it comes to the digital space, cryptocurrency, and the metaverse. The rules of much of this space are still being written, so one argument goes that it may end up being a more egalitarian and open space in which entrepreneurial creatives of all stripes can control more of their own destiny. On the other hand, accessibility issues and repeating patterns of colonization of the space by the same monied, privileged few who have been able to colonize elsewhere have people concerned. Whatever the outcome, these formerly sci-fi concepts have solidly moved into the realm of reality and will take up increasing brain space (and revenue) for both artists and arts organizations in the coming years.
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2022 Trends: Global (and Local) Unrest and Dysfunction
The planet is heaving, as are the human populations living on it. Whether we’re talking major weather events and icebergs the size of cities, the threat of global war, oppressive legislation at home, or a looming election amid governmental stagnation, much feels topsy-turvy these days. Climate change is already affecting the living habits of millions of people in ways large and small, and in the coming decades it will affect where we can have homes (and studios and performance venues), how much it costs to maintain internal climates that are comfortable, the availability of materials, and more. Similarly, burgeoning violence, invasion, and occupation are affecting systems and costs globally and locally, and likely will soon spark migrations that may impact cultural organizations and foster engagement by and with artists. On these scales, the potential impact of elections and state and national policy are closer and clearer, and accessibility to culture for millions of people may be affected.
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2022 Trends: Shifts in Labor, Work, and Training
In ways large and small, the way we work continues to change as we carry into the rest of 2022 and emerge from two years of seismic change. A true tussle between those who want it to go back to how it was, and those who want something new in the relationship between workers and work, is about to come to a head. For our sector, the implications of this shift in work are, and will be, profound. The hardship of the pandemic created exoduses of artists leaving the arts field, either temporarily or permanently, and have opened new job training employment opportunities for creative workers and organizations. For those staying in the arts, collective organizing offers the promise of better wages and quality of life. 
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2022 Trends That Will Impact the Arts
Now that we’re more than a quarter of the way through 2022, it seems like the perfect time for a post about trends that will impact the arts this year, right? But seriously—the world is moving so fast and seems so chaotic that maybe partway in is the perfect time to think about the trends happening around us and how they’ll carry through for the remainder of the year. Why do we publish an annual trends post? Because what happens to the world happens to us all. It can be difficult to set aside time and brain space, particularly at this moment, to think about what’s out there and what’s coming our way. But if we don’t carve out that time, we risk being caught by surprise. We gather these trends in an effort to make it easier for you (and us) to be prepared, anticipate what’s coming, and actively engage in crafting the future instead of just reacting to it. As an organization and a field, we need to cast our eyes forward to that messy horizon and try and glean what’s coming. That’s always hard, and perhaps never harder than when everything seems in flux. But why not try, all the same?
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Sharing the Impact of Arts Education with President Biden
On March 9, I learned that in 48 hours President Biden would be visiting Luis Muñoz Marín Elementary School in North Philadelphia. Our school was selected for the presidential visit because it received critical funding from the American Rescue Plan—funding that kept essential before- and after-school programming going, like the arts clubs that I co-lead. It is not uncommon at Marín for students to participate in two to three clubs each week. During this special visit, I would have the opportunity to share how the art and design clubs I run are making a difference in students’ return to school amidst the pandemic. Over the past two years, everyone across school communities has been asked to press on and adapt in uncertainty. It feels like we have a lot to make up for after so much time spent online, yet we’ve also grown a lot from this experience. This visit prompted us to take stock of how much we have done and how empathetic, engaged, and wise our students are, placing our experiences within a broader interconnected web. That day, I felt reinvigorated by my commitment to listen to my students, provide them opportunities to lead, and create clear connections between the work they are doing and the impact they can have on our school community, their families, neighborhood, city, and world at large. 
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From the Elected Official’s Perspective: Why Arts Advocacy Matters
There is a great deal of information on arts organizations’ websites about why and how arts advocacy is important, along with suggestions for best practices for advocates. Here is an opportunity to switch up the perspective from the arts advocate and learn about the elected officials’ thought process. I recently interviewed Iowa Lieutenant Governor Adam Gregg (R), whose relationship with Americans for the Arts through the National Lieutenant Governors Association has helped him understand that the arts are everywhere in our economy, how they play a huge role in education and rural development, and the ways they can support other areas such as health care and community cohesion. We discussed the importance of building relationships with elected officials in order to educate and advocate for issues that matter, how the arts make an impact in all 99 of Iowa’s counties, why it’s crucial for advocates to come together and work toward a common cause, and more.
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Member Spotlight: Mehmet Dede
The Hartt School at the University of Hartford offers conservatory-based training in music, dance, and theater that moves beyond conservative traditions. Assistant Professor of Music and Performing Arts Management Mehmet Dede is an internationally recognized award-winning music curator and festival producer with 20 years of experience in the culture space. In addition to his work at The Hartt School, he is also the Programming Director of downtown New York City music venue Drom. “My two decades of work as curator and entrepreneur have taught me a powerful life lesson that I apply to my practice as an educator: To stay curious myself and to teach curiosity to my students. I love sharing what I know with others who are equally curious about music, the arts, culture, business, and how they all intersect. Whether college age students or lifelong learners like myself, I believe we have much to learn from each other.”
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