Blog Posts for Strategy and Planning

Strategy and Planning

Outcome Management in the Arts

Summary: 

In 2005, The Altria Group, Inc. initiated the third in a three part series of programs testing the efficacy of an outcome management framework in its major grantmaking areas. This third area, and the subject of this case study, is the arts, specifically contemporary dance, and an area which has been a hallmark of Altria’s corporate giving.

The Best Time to Make a Sales Call in 2017

The “best time to make cold calls” doesn’t exist.
Friday, March 17, 2017
Category: 
 
Most salespeople are eager to know the best time to cold call their prospects. It’s an enticing idea: Rather than waiting for a compelling event, researching the buyer, and crafting a personalized message, the rep simply needs to know the best day for cold calling, as well as the best time of day.
 

Museums Are The Biggest Job Creator You’ve Never Heard Of

OK museums, it’s time to talk money.
Friday, March 17, 2017
Category: 

Government funding to museums is being cut in many countries. It’s often seen as a ‘soft’ money-saving option, more palatable and re-election safe than cutting hospital staff or free school meals. Even as a museophile, I can’t deny that museums seem less essential than hospitals, schools, or roads.

One Ring to Convert Them All: Using Topical Events to Turn New Prospects into Single Ticket Buyers

Getting the right message to the right people at the right time. But what does that actually look like in practice?
Wednesday, March 15, 2017
Category: 

Did you know the average human attention span is 8.25 seconds? That’s less than a goldfish. Let that sink in for just a minute.

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