Blog Posts for Revenue

Revenue

How to Sell on Instagram

Do you want to use Instagram as a revenue stream?
Friday, November 25, 2016
Category: 

Jasmine Star shares how to sell your products and services via Instagram. You’ll discover the advantages of using Instagram for selling.

Are You Pricing Dynamically?

Dynamic Pricing is All the Rage
Wednesday, May 3, 2017
Category: 

Dynamic pricing involves adjusting prices as patterns of demand unfold, raising prices and/or increasing the amount of inventory at particular prices when demand is strong.  Some organisations also use dynamic pricing to reduce prices to stimulate sales when there is strong demand at lower prices, but little demand at higher prices.  In either case, planning your changes in advance is key to a successful strategy, but more importantly a strategy focused on dynamic pricing alone misses much of the potential opportunity to be realised from pricing.

Museums Are The Biggest Job Creator You’ve Never Heard Of

OK museums, it’s time to talk money.
Friday, March 17, 2017
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Government funding to museums is being cut in many countries. It’s often seen as a ‘soft’ money-saving option, more palatable and re-election safe than cutting hospital staff or free school meals. Even as a museophile, I can’t deny that museums seem less essential than hospitals, schools, or roads.

Marketing the Arts: Lessons from a Community Marketing Collaboration

Summary: 

"The Charlotte MSO today is led by a senior marketing executive with a full-time staff of 10 plus one part-time employee and a commissioned sales representative. The mission of the MSO is to improve the overall quality of marketing, increase revenues and build audiences for each of the four participating organizations — Opera Carolina, Charlotte Repertory Theatre, North Carolina Dance Theatre (NCDT) and the North Carolina Blumenthal Performing Arts Center." [Executive Summary p. 4]

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