Blog Posts for Research and Evaluation

Research and Evaluation

Outcome Management in the Arts


In 2005, The Altria Group, Inc. initiated the third in a three part series of programs testing the efficacy of an outcome management framework in its major grantmaking areas. This third area, and the subject of this case study, is the arts, specifically contemporary dance, and an area which has been a hallmark of Altria’s corporate giving.

Embrace Pure Randomness

In this CreativeMornings talk, Cathy Deng (fellow at Buzzfeed Open Lab) speaks on the topic of serendipity by encouraging the audience to embrace pure randomness.

Participation in Arts and Culture: The Importance of Community Venues


"Many arts organizations are discovering that where people choose to attend arts and cultural events can be crucial to developing effective strategies for reaching broader and more diverse audiences. New research finds that more people attend arts and cultural events in community venues--such as open air spaces, schools, and places of worship--than in conventional arts venues, such as concert halls, theaters, museums, and art galleries. Although audiences for events held in both types of venues overlap, about one-fourth of the people who participate in arts and culture do so only in...


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