Blog Posts for Research and Evaluation

Research and Evaluation

Outcome Management in the Arts

Summary: 

In 2005, The Altria Group, Inc. initiated the third in a three part series of programs testing the efficacy of an outcome management framework in its major grantmaking areas. This third area, and the subject of this case study, is the arts, specifically contemporary dance, and an area which has been a hallmark of Altria’s corporate giving.

One Ring to Convert Them All: Using Topical Events to Turn New Prospects into Single Ticket Buyers

Getting the right message to the right people at the right time. But what does that actually look like in practice?
Wednesday, March 15, 2017
Category: 

Did you know the average human attention span is 8.25 seconds? That’s less than a goldfish. Let that sink in for just a minute.

The Latino Experience in Museums: An Exploratory Audience Research Study

Summary: 

The fast growth of the Latino population in the United States is a well-known fact, but most museums acknowledge that this growth is not reflected among their audiences. An in-depth understanding of the Latino experience in museums can help provide institutions with the foundation for strategic planning that supports long-term sustainability. This exploratory research study attempts to understand the drivers of engagement and the underlying factors that permeate the experience of Latinos at museums—any type of museum—with the goal of helping organizations to design experiences...

Announcing the Launch of the new National Arts Marketing Project Website!

Posted by Laura Kakolewski, Jan 25, 2017 0 comments

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

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Marketing the Arts: Lessons from a Community Marketing Collaboration

Summary: 

"The Charlotte MSO today is led by a senior marketing executive with a full-time staff of 10 plus one part-time employee and a commissioned sales representative. The mission of the MSO is to improve the overall quality of marketing, increase revenues and build audiences for each of the four participating organizations — Opera Carolina, Charlotte Repertory Theatre, North Carolina Dance Theatre (NCDT) and the North Carolina Blumenthal Performing Arts Center." [Executive Summary p. 4]

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