Blog Posts for Innovation

Innovation

Embrace Pure Randomness

In this CreativeMornings talk, Cathy Deng (fellow at Buzzfeed Open Lab) speaks on the topic of serendipity by encouraging the audience to embrace pure randomness.

What Makes Things Cool?

In this “You Are Here” episode, explore the inner workings of this concept in correlation to designer Raymond Lowey’s (Shell, Coca Cola, Greyhound) familiarity approach along with various studies that prove people tend to subconciously graviate towards the familiar. 

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