Blog Posts for Audience & Community Engagement

Audience & Community Engagement

The Many Hats of the 21st Century Arts Marketer: There is a Solution

Posted by Norah G. Johnson, Mar 28, 2017 0 comments

Realizations about trends in our field like multiple hat syndrome helped inspire a new program to support, strengthen and advance arts marketing and audience engagement skills in Pennsylvania.

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Diversity + Inclusion = A Winning Strategy

Posted by Floyd Green III, Mar 09, 2017 0 comments

If we’re going to talk about diversity, we also have to talk about inclusion. Diversity acknowledges and celebrates the differences we all bring to the world. Inclusion is about picking up all of those differences and putting them to work together, and using them to drive designed and desired outcomes. Diversity and inclusion are critical at Aetna, particularly when we think about our consumers—they don’t all look and think the same way. Our employees must be diverse so that our strategies and services are diverse, leading to a practice of inclusion that allows our customers to receive the support that best suits them individually.

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