Blog Posts for Marketing & Communications

Outcome Management in the Arts

Summary: 

In 2005, The Altria Group, Inc. initiated the third in a three part series of programs testing the efficacy of an outcome management framework in its major grantmaking areas. This third area, and the subject of this case study, is the arts, specifically contemporary dance, and an area which has been a hallmark of Altria’s corporate giving.

The Latino Experience in Museums: An Exploratory Audience Research Study

Summary: 

The fast growth of the Latino population in the United States is a well-known fact, but most museums acknowledge that this growth is not reflected among their audiences. An in-depth understanding of the Latino experience in museums can help provide institutions with the foundation for strategic planning that supports long-term sustainability. This exploratory research study attempts to understand the drivers of engagement and the underlying factors that permeate the experience of Latinos at museums—any type of museum—with the goal of helping organizations to design experiences...

Netmark's 2016 Guide to the Six Fundamental of Digital Marketing

Summary: 

The purpose of this guide is not to give you a full digital marketing strategy, it is to inform and instruct you on the key concepts of website optimization and advertising on a basic level. This guide is meant to help those just starting out to have a sound understanding of what to know and what questions they can ask as they put resources towards making their business more successful. [Introduction p. 2]

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