Blog Posts for Arts Marketing

What Arts Rapid City learned at NAMP-Camp

Posted by Sara Olivier, Nov 14, 2014 0 comments

We’re sitting in a local diner in Atlanta, trying to summarize what we gleaned from the National Arts Marketing Conference in a short blog post. Like it’s possible. Actually, we can’t seem to get away from #nampc this year in Atlanta. Seriously. We cannot leave. During Sha Hwang’s brilliant keynote, in which he rhapsodized about the brave pilots who were the first to “fly west with the night,” United airlines texted that our westbound, evening flight home was canceled. Oh the irony.

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A four step plan to engage younger patrons

Posted by Elaine Maslamani, Oct 21, 2014 0 comments

Elaine Maslamani Elaine Maslamani

Every organization needs a plan for their board members and major donors of the future. If engaging young professionals ages 25 to 35 is integral to your organization’s objectives, here are four tips that other young professional groups for arts organizations that I have worked with have found helpful.

  1. Project a inviting welcome

From the outside looking in, arts organizations can sometimes appear to have a “clique-y”-culture that would ignore new members unless they have the proper pedigree. Often, the ideal candidates for young professional art groups are shy to come forward thinking that they won’t “belong” if they can’t name the artist, converse in a detail about the composer’s work, quote Shakespeare, or be able to contribute more than $1,000.

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A Dancers Life Made Immortal

Posted by Jennifer Oliver, Oct 12, 2014 1 comment

Jennifer Oliver Jennifer Oliver

On the fourth Saturday in May, every year, I wake up early to begin a day that continues to ground me in the field of arts education. I arrive at Dance Place San Diego to set up for the Carrie Anne Fipps Memorial Scholarship. Typically, Carrie’s family and friends are hanging banners and posting direction signs as I walk up. I am greeted by warm and cheerful embraces before I run upstairs to set up the check-in tables, the audition space and the judges table. It is an hour before the event will begin and parents and children have already begun to line up in the narrow hallway.

Once the doors open, students are signed in, given their number and ushered into the large dance space. The room quiets as I approach the middle of the floor to greet students and families, “Thank you all for coming today to support your child and this gift. We are all here because of one child – one young dancer who believed that dancing was a gift worth fighting for and one family whose mission has been to provide that gift to others – help me in welcoming Carrie Anne Fipps’ parents and brother to the microphone.”

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The art of upgrading active patrons

Posted by Ms. Jill Robinson, Oct 10, 2014 3 comments

Jill Robinson Jill Robinson

I want to point your attention to the most important patrons in your audience. They’re not necessarily the ones who have given or attended the most over their lifetime. They’re your “right now” patrons—the audiences that are participating and engaging with you for your most current event and could do any number of things in the future.

These currently active patrons allow your organization to operate right now. They’re the ones that your mission serves today.

But don’t assume that they’ll be there tomorrow. Research indicates that first-time attendees—a large portion of many organizations’ patrons—tend to come once and then never return.

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Subscriptions Are Not (un)Dead

Posted by Al Stilo, Oct 10, 2014 3 comments

Al Stilo Al Stilo

Sometimes I feel like a Zombie because everything I read says the one thing that I believe most in -- is dead. You see, I am a subscription guy, I LOVE subscriptions. But the obituary is clear, as eloquently stated in Terry Teachout’s 2013 WSJ article, Theater's Expiring Subscription Model. (The statistics are plain to see in TCG’s 2012 Theatre Facts. Theatre subscription revenue is down by 13.7% from 2008-2012. Is trying to breathe life into subscriptions like “The Walking Dead?” Have my brains been consumed?

I don’t think so. I always have and never stopped believing in membership. Subscriptions give patrons the best value. Plus, they give organizations the ability to take artistic risks that can result in brilliance (or failure) without worrying about the commercial viability of every individual endeavor. Believing is one thing, but I have also looked for new and innovative ways to sell subscriptions.

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All The Places You’ll Go (Once You Get Out of the Gate)

Posted by Ann-Laura Parks, Oct 10, 2014 1 comment

Ann-Laura Parks Ann-Laura Parks

Ever come back from a conference inspired, energized, and ready to unleash your brilliant ideas on your colleagues? You’re cruising along on a creative high until you hear, “That’s a good idea BUT…” followed by the reasons why it can’t be done.

When yours truly was a young worker bee, I heard some reasons that made head/desk contact a regular occurrence:

“We don’t need a blog. Nobody reads those. They are just vanity projects for people with big egos.” - executive director of a large nonprofit

“Why on earth would we ever want to post anything on YouTube?” - marketing director at a federal agency

More likely, though, you’ll hear something like, “I’d love to but we just can’t spare the money/time/staff for that.”

If you want to avoid the quick, early death of your idea, getting the go ahead from the authorizers in your organization will be your first challenge.

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