Blog Posts for Arts Marketing

Using Data to Connect Audiences to the Performing Arts: NAMPC 2014

Posted by Ariel Fielding, Nov 24, 2014 0 comments

Ariel Fielding Ariel Fielding

How does a marketing director with an audience-centered approach reconcile the growing primacy of data and digital marketing? Would it be possible for such a person — me — to collect, analyze, and mobilize data without reducing patrons to strings of zeros and ones? Would the things I love about my work — using images, language, and design to entice people to join the audience, and to give them a larger context for understanding the performing arts — would these things become less important in the headlong rush towards data? These are a few of the questions I brought to NAMPC2014, and the answers I found were more compelling, nuanced, and heartening than I expected.

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A Conversation Starter: Arts Marketing and Education at NAMPC

Posted by Janet Starke , Nov 14, 2014 0 comments

Janet Starke Janet Starke

An Arts Educator’s Report from NAMPC 2014

I had the privilege and honor to attend this past weekend’s NAMP (National Arts Marketing Project) Conference in Atlanta. I co-presented a session with AFTA’s Arts Education Program Coordinator, Jeff Poulin. This stemmed from a conversation we first began last winter, when we discussed the concept of the “shared space between arts marketing and education.” Mind you, even as we might picture the "center" of the highly-valued Venn Diagram, there are varied tracks within that center:

1) Marketing arts education for the advancement of the programs

2) Using education as a tool for marketing the organization

3) Using education as a vehicle for increased audience development and ticketing sales

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What Arts Rapid City learned at NAMP-Camp

Posted by Sara Olivier, Nov 14, 2014 0 comments

We’re sitting in a local diner in Atlanta, trying to summarize what we gleaned from the National Arts Marketing Conference in a short blog post. Like it’s possible. Actually, we can’t seem to get away from #nampc this year in Atlanta. Seriously. We cannot leave. During Sha Hwang’s brilliant keynote, in which he rhapsodized about the brave pilots who were the first to “fly west with the night,” United airlines texted that our westbound, evening flight home was canceled. Oh the irony.
 

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A four step plan to engage younger patrons

Posted by Elaine Maslamani, Oct 21, 2014 0 comments

Elaine Maslamani Elaine Maslamani

Every organization needs a plan for their board members and major donors of the future. If engaging young professionals ages 25 to 35 is integral to your organization’s objectives, here are four tips that other young professional groups for arts organizations that I have worked with have found helpful.

  1. Project a inviting welcome

From the outside looking in, arts organizations can sometimes appear to have a “clique-y”-culture that would ignore new members unless they have the proper pedigree. Often, the ideal candidates for young professional art groups are shy to come forward thinking that they won’t “belong” if they can’t name the artist, converse in a detail about the composer’s work, quote Shakespeare, or be able to contribute more than $1,000.

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A Dancers Life Made Immortal

Posted by Jennifer Oliver, Oct 12, 2014 1 comment

Jennifer Oliver Jennifer Oliver

On the fourth Saturday in May, every year, I wake up early to begin a day that continues to ground me in the field of arts education. I arrive at Dance Place San Diego to set up for the Carrie Anne Fipps Memorial Scholarship. Typically, Carrie’s family and friends are hanging banners and posting direction signs as I walk up. I am greeted by warm and cheerful embraces before I run upstairs to set up the check-in tables, the audition space and the judges table. It is an hour before the event will begin and parents and children have already begun to line up in the narrow hallway.

Once the doors open, students are signed in, given their number and ushered into the large dance space. The room quiets as I approach the middle of the floor to greet students and families, “Thank you all for coming today to support your child and this gift. We are all here because of one child – one young dancer who believed that dancing was a gift worth fighting for and one family whose mission has been to provide that gift to others – help me in welcoming Carrie Anne Fipps’ parents and brother to the microphone.”

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The art of upgrading active patrons

Posted by Ms. Jill Robinson, Oct 10, 2014 3 comments

Jill Robinson Jill Robinson

I want to point your attention to the most important patrons in your audience. They’re not necessarily the ones who have given or attended the most over their lifetime. They’re your “right now” patrons—the audiences that are participating and engaging with you for your most current event and could do any number of things in the future.

These currently active patrons allow your organization to operate right now. They’re the ones that your mission serves today.

But don’t assume that they’ll be there tomorrow. Research indicates that first-time attendees—a large portion of many organizations’ patrons—tend to come once and then never return.

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