Blog Posts for Arts Marketing

Winning the Talent War

Posted by Mr. Damian Bazadona, Oct 20, 2015 0 comments

Every empty seat in a theatre isn't simply lost revenue; it's a lost opportunity to tackle one of the biggest challenges we can expect to face in the arts and culture business today - talent development.

I am not an expert by any means on the process or state of arts funding in America, but I can clearly see the dysfunction in our government at all levels. In today’s education system, there is a significant lack of equity regarding access to a quality arts education, often due to the location of the school. 

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Contextual Marketing: There's a New King in Town

Posted by David Dombrosky, Oct 19, 2015 1 comment

Context is king.  I know, I know.  You thought content was king. Nope, it’s context.

It’s an honest mistake.  Content is incredibly important to arts marketing.  But context makes sure that we’re getting the right message (and content) to the right patrons via the right medium at the right time.

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Audiencentric Execution for the Future!

Posted by Shoshana Fanizza, Oct 19, 2015 1 comment

The theme for this year's NAMP Conference is Lift Off! We will be exploring a variety of new techniques and technologies for audience building and obtaining more overall support of our organizations and the arts in general. Before we can Lift Off!, it is wise to look back over the year-to-date and see what has been occurring in order to create our checklist to get ready for Lift Off!

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Prepare for Lift Off: Welcome to our 2015 Arts Marketing Blog Salon

Posted by Laura Kakolewski, Oct 19, 2015 0 comments

Salt Lake City, Utah is the home of this year’s National Arts Marketing Project (NAMP) Conference: Lift Off. You can look forward to exploring digital marketing strategy, audience engagement and retention, brand loyalty, gamification, and experiential marketing, just to name a few.

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A Digital Spring-Clean and Favorite #ArtsEdTech Things

Posted by Jessica Wilt, Apr 22, 2015 0 comments

It’s my favorite time of year – spring is here! The season of rebirth and awakening is finally upon us. We shed our layers, watch everything and everyone come back to life, spring-clean our nests, update our calendar with upcoming culminating events and pay our taxes too.

As part of my annual tax prep, a digital spring-clean ensues. Every year I set aside some time (less than an hour every few days for about a week) to comb through the previous year’s email. I move important messages and archive them in labeled folders; Google Drive is awesome for this task.

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Creating Growth the Smart Way: 3 things an Aquarium can teach Arts Institutions

Posted by Paul Kadzielski, Apr 14, 2015 0 comments

The Georgia Aquarium had 3.5 million visitors in its inaugural year. This massive launch earned the cultural institution notoriety, donations, and public affection. But, as the novelty of its exhibits dulled, attendance at the state-of-the art facility dropped by 40% in the ensuing years. This steep slide raised flags amongst the staff, who began to ask questions: Why is this happening? Is this normal? What can we do about it?

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