Blog Posts for Arts Marketing

Creating Growth the Smart Way: 3 things an Aquarium can teach Arts Institutions

Posted by Paul Kadzielski, Apr 14, 2015 0 comments

The Georgia Aquarium had 3.5 million visitors in its inaugural year. This massive launch earned the cultural institution notoriety, donations, and public affection. But, as the novelty of its exhibits dulled, attendance at the state-of-the art facility dropped by 40% in the ensuing years. This steep slide raised flags amongst the staff, who began to ask questions: Why is this happening? Is this normal? What can we do about it?

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Elias Gross: Before and After National Arts Marketing Project Conference (NAMPC) 2014

Posted by Elias Gross, Nov 25, 2014 0 comments

Elias Elias Gross

Submitted before Americans for the Arts' National Arts Marketing Project Conference (NAMPC) on Nov. 6, 2014:

As an Atlanta (well, just north of Atlanta) native, I’m beyond thrilled that the National Arts Marketing Conference let out a hearty “it’s fall, y’all!” and headed south for its 2014 conference.

From receiving the first conference materials to downloading the Guidebook app, I’ve been looking forward to absorbing the marketing expertise gathered together for NAMPC. My position with the Lexington Philharmonic requires me to manage all of our marketing, PR, design, and the infamous field of “other duties as assigned.” Now in my third season with LexPhil, I am wearing and delegating the wear of all these hats better than ever, but I have gaps in my knowledge that need to be filled.

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Using Data to Connect Audiences to the Performing Arts: NAMPC 2014

Posted by Ariel Fielding, Nov 24, 2014 0 comments

Ariel Fielding Ariel Fielding

How does a marketing director with an audience-centered approach reconcile the growing primacy of data and digital marketing? Would it be possible for such a person — me — to collect, analyze, and mobilize data without reducing patrons to strings of zeros and ones? Would the things I love about my work — using images, language, and design to entice people to join the audience, and to give them a larger context for understanding the performing arts — would these things become less important in the headlong rush towards data? These are a few of the questions I brought to NAMPC2014, and the answers I found were more compelling, nuanced, and heartening than I expected.

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A Conversation Starter: Arts Marketing and Education at NAMPC

Posted by Janet Starke , Nov 14, 2014 0 comments

Janet Starke Janet Starke

An Arts Educator’s Report from NAMPC 2014

I had the privilege and honor to attend this past weekend’s NAMP (National Arts Marketing Project) Conference in Atlanta. I co-presented a session with AFTA’s Arts Education Program Coordinator, Jeff Poulin. This stemmed from a conversation we first began last winter, when we discussed the concept of the “shared space between arts marketing and education.” Mind you, even as we might picture the "center" of the highly-valued Venn Diagram, there are varied tracks within that center:

1) Marketing arts education for the advancement of the programs

2) Using education as a tool for marketing the organization

3) Using education as a vehicle for increased audience development and ticketing sales

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What Arts Rapid City learned at NAMP-Camp

Posted by Sara Olivier, Nov 14, 2014 0 comments

We’re sitting in a local diner in Atlanta, trying to summarize what we gleaned from the National Arts Marketing Conference in a short blog post. Like it’s possible. Actually, we can’t seem to get away from #nampc this year in Atlanta. Seriously. We cannot leave. During Sha Hwang’s brilliant keynote, in which he rhapsodized about the brave pilots who were the first to “fly west with the night,” United airlines texted that our westbound, evening flight home was canceled. Oh the irony.
 

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A four step plan to engage younger patrons

Posted by Elaine Maslamani, Oct 21, 2014 0 comments

Elaine Maslamani Elaine Maslamani

Every organization needs a plan for their board members and major donors of the future. If engaging young professionals ages 25 to 35 is integral to your organization’s objectives, here are four tips that other young professional groups for arts organizations that I have worked with have found helpful.

  1. Project a inviting welcome

From the outside looking in, arts organizations can sometimes appear to have a “clique-y”-culture that would ignore new members unless they have the proper pedigree. Often, the ideal candidates for young professional art groups are shy to come forward thinking that they won’t “belong” if they can’t name the artist, converse in a detail about the composer’s work, quote Shakespeare, or be able to contribute more than $1,000.

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